What is Clubhouse, and should you join?
Seems like every week there’s a new app trying to distract you from your zone of FIRE.
Clubhouse is NOT one of those apps, and here’s why.
In 2012, I could tell that podcasting was a special medium, and I went all in.
For 2000 straight days I published 2000 episodes of Entrepreneurs On Fire.
That type of hard work and consistency put the name “John Lee Dumas” on the map, and to date I’ve published 3000+ episodes, which have over 100 million total listens.
I’m entering my 9th consecutive year in business where I will NET well over a million dollars in revenue.
I believe my success is a result of my ability to FOCUS on my zone of fire.
FOCUS on what moves the needle
I’ve sampled the different apps that had their moment in the sun.
- Meerkat
- Periscope
- Snapchat
just to name a few.
I’ve fairly active on Instagram, but it’s far from my priority and best work.
You’ll never see me on Tik Tok, Reels, or other platforms where people dance and point at words.
Not my zone of fire.
I’m an audio guy.
I’ve been patient.
And along comes Clubhouse.
What is Clubhouse?
It is EXACTLY my kind of place to hang out (and you can follow me on Clubhouse @johnleedumas!)
Apparently, a lot of other A+ entrepreneurs feel the same.
Not to mention… in early February 2021 Podnews sends out a snippet that “Clubhouse uses user IDs which increment, one by one, when new users register. That’s how we know that they’ve got over 5.6m registered users and they’re growing at ~20k users/hour.”
That’s what I call FAST and consistent growth!
Plus, instead of being ‘one to many’, which a lot of other apps seem to be, Clubhouse allows an unlimited number of people ‘on stage’ who all have the ability to chime in with their words of wisdom when the time is right – without having to feel like they are running the whole show.
It’s like being at a conference with a panel of experts all sitting on stage, waiting for a question they are best suited to answer.
Clubhouse is a goldmine if you use it right.
My recommendation is to check it out, see if it’s for you.
How to join Clubhouse
Clubhouse is currently in beta, so you need an invite from someone else on the platform to join.
Ask around – chances are you’ve got a lot of friends who can invite you directly.
How to use Clubhouse App
I know, new apps can seem confusing at first, but don’t worry – you’ll know your way around Clubhouse in no time!
When you sign up for Clubhouse, do the following:
- Select your interests,
- Take some time crafting your bio,
- Have a strong call to action, and
- Search and follow people whom you admire in the online space.
That way you’ll be able to see all the rooms they are currently in and join conversations that are relevant to you.
Once you’re in, there will be opportunities to raise your hand, join the speakers on stage, and ask your burning questions.
How to Create a Club on Clubhouse App
Well, creating a Club on Clubhouse is also something you sort of need an invite for…
Not just any user can create a Club, and the rules for who gets to start a Club and who doesn’t are probably going to change a lot in the coming months.
With the growing popularity of Clubhouse, rules are changing fast.
But at the time I’m writing this, here’s the scoop on creating your own Club:
You have to have hosted a room at least 3 times. Once you’ve done this, go to your profile settings in the Clubhouse App and click on “FAQ’s” and click on the link that says “How can I start a Club?”
At the bottom of that help article there will be a link where you can submit your request to start a Club.
Once submitted, hang tight… your request is being reviewed :)
How to Join a Club on Clubhouse
Luckily, joining a Club is a lot easier than creating one. And joining other Clubs in your area of interest and expertise will be incredibly educational!
Feel free to snoop around. Get a feel for how others on Clubhouse are running their Clubs, and see which topics have the highest number of followers and engagement.
Once you find a Club you want to join, just enter and request to join!
Clubhouse Tips and Strategies
I’ve talked to a lot of individuals using Clubhouse in a variety of ways.
Everything from super small hangouts about very niche topics to massive rooms with thousands of people sharing tips and advice on boarder topics like entrepreneurship and success.
Hosting a Room on Clubhouse
A popular way to leverage Clubhouse is by either hosting your own room, or joining a room someone you know is hosting.
This gives you the opportunity to take the stage and speak to those who are present.
My biggest piece of feedback?
If you’re hosting or even just participating as a speaker in a room, make sure it’s moderated well.
In my experience people aren’t popping into Clubhouse rooms to just hear people blab; they want to learn something, hear an interesting story, and leave feeling like they’ve just spent their time wisely.
Conversations that go nowhere and have absolutely zero direction or format to them don’t generally go well. Keep it tight and focused.
How will you use Clubhouse?
Clubhouse can be an incredibly beneficial platform to gain awareness for your business or brand and to connect you with people that, frankly, you likely wouldn’t be connected with otherwise.
Gaining Awareness on Clubhouse
When it comes to gaining awareness, it’s all about providing consistent value.
Pick a day and time each week you’ll go live on Clubhouse so those who are following you know what to expect. Even if it’s just a quick tip or a fun recap of a topic you know your followers will benefit from, make it be known that you’ll be sharing that each week on Wednesday’s at 2pm Eastern (or whatever time you choose).
Connecting with Like-Minded People on Clubhouse
Connecting with like-minded people on Clubhouse becomes simple when you’re committed to it.
Start to follow the people you’re interested in connecting with, and once you start attending their Clubhouse talks you’ll get to know about them.
Perhaps they’ll share a struggle you can help them with, or a funny story you can relate to. If so, reach out to them and connect over it!
Don’t pitch yourself and don’t ask for anything in return. Simply start a conversation.
What NOT to do on Clubhouse
Don’t use your time on stage to pitch or promote.
Instead, use it as a platform to ask questions, support others, and provide value.
Over time, you’ll feel the flow of a Clubhouse room and will be able to work your way up to hosting your own rooms – maybe even being a moderator in others.
In summation, Clubhouse allows everyone to be a fly on the wall for incredible conversations, thoughts, and shared experiences, while also providing the opportunity for exposure and direct guidance for your brand, business idea, or life dilemma.
As with every platform, you’ll get out of it what you put in, and when you lead with value first you’ll be welcomed with open arms.
Make your experience a fantastic one.
Remember to follow me on Clubhouse @johnleedumas!
~ JLD out!
