Zach Swinehart helps clients 2-7x their email list growth rate at ConversionWizard.co. His opt-in forms have driven over 100,000 subscribers for clients including EoFire, Amy Porterfield, Jonathan Fields, and more.

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Guest Resources

Double Your Email List Growth Rate in 29 minutes – Free Mini-Course + templates — get the process Zach uses to increase email list growth rates by up to 700% for clients!

Fire Nation Special – Free Mini Conversion Audit! (Regardless of your traffic volume)

Zach’s Easy Mode – Have Zach totally handle your conversion rate optimization (CRO) for you.

The Full-Time Creator Podcast – Check out Zach’s podcast, where he interviews course creators about their lessons learned building their dream businesses.

3 Value Bombs

1) In terms of the relationship between the e-mail options and revenue, more equals more. If you have more people who like you and who get value out of your content, then you have more people who are ready to buy your thing.

2) You don’t feel the pain of people who didn’t sign up. You feel the pain of people who ask for refund. You feel the pain of people who have some sort of problem with your content. But you don’t notice the people who just quietly leave your website.

3) Even though there’s not a burning fire, do it like do this because it is going to make a six or seven figure difference for your business over the course of your business.

Sponsors

HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

CBDistillery: With over 2 million customers and a solid 100% guarantee, CBDistillery is the source to trust for pure, effective CBD products! Visit CBDistillery.com and use code FIRE for 20% off!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: 4 Steps to 4x Your Email List Growth Rate

[1:27] – Zach shares something that he believes about becoming successful that most people disagree with.

• Most of becoming successful is just pain tolerance and persistence.

[3:09] – Our email list is our number 1 most valuable asset.

• Social media networks have learned they can make some nice extra money by essentially gating access to your audience unless you pay.
• If you have your entire ability to contact your audience dependent on somebody else’s platform, you can have your business sunk overnight.
• What’s really nice about an e-mail list is that you have permission to contact these people and if you are specific on platforms, you can just move your subscribers to a different platform.
• The viability of a business comes down to your ability to get in touch with the people who want to buy stuff from you.

[6:48] – Direct relationship between e-mail opt ins and revenue.

• There are a lot of podcasters who just have the podcast and they monetize through sponsors and they don’t capture those emails.
• The asset value of an e-mail list compounds over time.
• In terms of the relationship between the e-mail options and revenue, more equals more. If you have more people who like you and who get value out of your content, then you have more people who are ready to buy your thing.

[11:59] – A timeout to thank our sponsors!

• HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
• CBDistillery: With over 2 million customers and a solid 100% guarantee, CBDistillery is the source to trust for pure, effective CBD products! Visit CBDistillery.com and use code FIRE for 20% off!

[14:57] – The reason why so many business owners ignore e-mail opt in optimization.

• With e-mail list pruning, the idea is that if somebody doesn’t engage, then they get marked as a cold subscriber and often people are sent a sunset campaign.
• There is a balance between volume and quantity, but you can lean towards quantity as long as we’re pruning them and keeping the list engaged.

[17:46] – 4x-ing your email list growth.

• Every website has a problem in one of these big three areas which are opt in form placement, opt in form text, and the lead magnet quality.
• You don’t feel the pain of people who didn’t sign up. You feel the pain of people who ask for refund. You feel the pain of people who have some sort of problem with your content. But you don’t notice the people who just quietly leave your website.

[20:27] – The 4 steps to multiply your email list..

• Nail the four key opt-in placements.
• Setup some delayed pop ups, put exit intent pop ups, get a hige intrusive forms that blocks the whole page, and put a homepage above the fold.
• Opt in for 80-20. It’s like having a headline that speaks to the dream outcome and a sub head or body copy that kind of explains how.
• Sometimes the dream outcome, it might be actually attached to the thing they’re trying to learn versus the impact of that thing.
• Have a good lead magnet. Magnets are essentially quick, faster, consume quick shortcuts. Quick wins are something you can just copy and paste into your life. And it’s going to be different depending on your industry.
• The free content, is when you give them the information and then the lead magnet, it’s like you always think in terms of what’s the next step and so the lead magnet should be the next step beyond your free content that helps them put things into practice.

[29:33] – Zach’s key take away and call to action.

• Nail four key option placements, opt in Form 80-20. Have a good lead magnet and do basic lazy AB tests.
• Double Your Email List Growth Rate in 29 minutes – If you have under 10,000 visitors a month, Zach recommends you download his free “Double Your Opt-In Rate” mini-course & templates. In this mini-course, he walks you through the exact process he follows for creating high-converting opt-ins for clients that often 2x, 3x, and even 7x email list growth rates. Within an hour of joining, you’ll be set up and most likely on track to having your email list growth rate doubled. You’ll also get a bunch of templates, scorecards, and other resources to speed up your implementation.
• Fire Nation Special – Regardless of your traffic volume, if you get in touch with Zach and let him know EOFire sent you, he’ll do a free mini-conversion audit for you! (Just be sure to let him know we sent you, as he normally charges for this.) In your audit, Zach or his team will comb through your website, identify your top 2-3 conversion opportunities, and send you a custom video walkthrough. You can get in touch with Zach to book your free audit.
• Zach’s Easy Mode – If you have over 10,000 visitors a month, you might be eligible for having Zach run your Conversion Rate Optimization (CRO) for you. He can only sign on a couple new clients a month, so he’s pretty selective, but if you’re a good fit, his pricing is entirely performance-based and he has an ROI guarantee to ensure you’re earning more from his work than you’re paying for it. His best clients have a digital product to sell (he loves working with course creators) and have ideally at least 20k website visitors a month, but minimum would be 10k (less visitors means you need a really dialed-in funnel and strong subscriber LTV to get an ROI).
• The Full-Time Creator Podcast – Check out Zach’s podcast, where he interviews course creators about their lessons learned building their dream businesses.

[34:38] – Thank you to our Sponsors!

• HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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