Yifat Cohen helps high-income experts Ignite Thought Leadership on the front end to Boost Conversion to 40% on the backend, in just 1 hour a month, through her done-for-you service.

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Guest Resource

The Zoom Sales Engine – Elevate Your Expertise. Ignite Thought Leadership To Boost Conversion To 40%.

Cast Magic – Turn Audio into Content Like Magic. The Fastest way to Automate your content workflow with AI.

3 Value Bombs

1) You’re never nervous when you’re in service.

2) Have original thoughts that people actually want listen to, have your own experience, your own ideas, have your own way that you see how to fix the world, and then you have to share it generously.

3) A course is the obstacle between your client and the result that they want.

Sponsors

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build Thought Leadership on the Front End and Boost Conversions on the Backend Even if You Hate Selling with Yifat Cohen

[3:13] – Yifat shares something that she believes about becoming successful that most people disagree with.

• You don’t have to be marketing all the time and you actually can give your best secret away and make a ton of money while you’re doing that.
• The more wins you give people, especially nowadays, especially with AI, the more you become the trusted authority and the happier they are to continue paying you for to keep getting those wins.

[4:38] – Establishing credibility and becoming and an authority figure.

• Get back to who you really are and your authentic self.
• Start to become this person who people start following, and not because you’re so awesome, but because you’re helping them become awesome and they follow you just because they want to become awesome.
• Have original thoughts that people actually want listen to, have your own experience, your own ideas, have your own way that you see how to fix the world, and then you have to share it generously.

[6:43] – People will resist sales. How do we overcome this challenge?

• When you’re in service to someone else, that fear of selling is never there.
• If you’re solving one problem, people will think of you possibly helping to solve the next one.
• You’re never nervous when you’re in service.

[9:02] – Growing your audience without spending a ton of money.

• Zoom Sales engine can triple your audience for free. It can get you 2 extra people who think the world of you through referrals.

[10:05] – A timeout to thank our sponsors!

• HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[15:02] – Turning skepticism into sales.

• People love shopping and they want to buy things. The problem is when there’s no trust in the purchase itself in the transaction.
• If you’re the one delivering those wins, they start thinking that you’re the source of their winning. The next step from buying after that is an easy way.

[17:32] – Yifat’s advise on content creation.

• The biggest challenge with content creation is that we’re trying to do it on our own, and talking to emotionless camera is the number one killer of any energy or jazz that you can get.
• You have to have leading thought. You can’t get all your content from Chat GPT. You’ll sound like everybody else out there.

[19:30] – Building a brand in these uncertain times.

• Once you start helping people and you build a brand, they’ll forget all the other people out there. That’s how you start building your own personal brand of that go to person, that trusted advisor.
• What we all want is that relationship with someone that has our back. And that we know they have our best interest in mind and they will give us the advice that fits us where we stand today.

[22:51] – Yifat’s key take away and call to action.

• A course is the obstacle between your client and the result that they want.
• The Zoom Sales Engine – Elevate Your Expertise. Ignite Thought Leadership To Boost Conversion To 40%
• Cast Magic – Turn Audio into Content Like Magic. The Fastest way to Automate your content workflow with AI.

[23:13] – Thank you to our Sponsors!

• HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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