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Rocking Your Business Pivot with LinkedIn with Viveka Von Rosen

Viveka Von Rosen, a LinkedIn expert and author, empowers businesswomen over 50 through speaking and training. She combines professional expertise with adventurous pursuits, inspiring transformative journeys in others.

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Guest Resources

101 Ways to Rock Change: The successful pivot from executive to entrepreneur! – Grab your copy now!

Viveka’s LinkedIn – Connect with Viveka on LinkedIn.

Beyond The Dream Board –  Visit and Unleash Your Legacy. Put an end to burnout. Reignite your passion. Exit the boardroom and start your purpose-driven life.

3 Value Bombs

1) Taking action is crucial to creating your desired lifestyle.

2) Make a pivot to prioritize internal shifts before external actions.

3) LinkedIn is not about you; it is about your audience, your buyers. Whether it is your profile, the content you share, or the messages you send, always prioritize serving the needs of your audience.

Sponsors

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Airbnb: Have you ever considered hosting on Airbnb? Your home might be worth more than you think… Find out how much at Airbnb.com/host!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  Rocking Your Business Pivot with LinkedIn with Viveka von Rosen

[1:24] – Viveka shares something she believes about becoming successful that most people disagree with.

  • She believes that taking action is crucial to creating your desired lifestyle.

[3:21] – Viveka talks about embracing change as an entrepreneur and dives into the art of business improvisation.

  • Before making any changes to LinkedIn or contacting your network, the first crucial step is mindset.
  • Many individuals transitioning from executive roles to entrepreneurship or within their entrepreneurial journey often overlook this step. It is essential to pause and reflect deeply. Consider if your ideal customer profile remains the same, evaluate your message, and explore what is different.
  • This introspection is vital because a successful transition is unlikely without a mindset shift. This lesson resonated strongly with Viveka when she shifted significantly in November.
  • Initially, she considered making surface-level changes like adjusting her LinkedIn URL. However, she realized the importance of being fully present during such a momentous transition. It was not just about changing her work but redefining who she is.
  • She encourages you to make a pivot to prioritize internal shifts before external actions.

[5:27] – How can you go about rebranding your professional identity on LinkedIn?

  • When you are updating your LinkedIn profile, there are key areas to focus on for a successful transition. First, customize your URL to reflect your new branding or personal name. This small change holds symbolic significance and enhances your online visibility. Next, update your background image to align with your unique branding and consider experimenting with multiple images for attention-grabbing effects.
  • Revise your headline to address the pain points of your new target audience within the first 100 characters. Ensure that your profile language resonates with your updated buyer persona. As your audience and focus shift, adapt your profile content accordingly.
  • Incorporate new media into the featured section, such as recent blog posts or podcasts highlighting your transition. Utilize LinkedIn’s creator mode for unique features, like creating custom hyperlinks to drive traffic directly to your desired destination.
  • When adding your new company, seize the opportunity to engage with your network. Respond to congratulatory messages with genuine interest, especially from potential clients, referral partners, or strategic allies. Initiate conversations and offer your calendar link to schedule calls, leveraging these interactions to propel your new business and brand forward.

[9:57] – A timeout to thank our sponsors!

  • HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
  • Airbnb: Have you ever considered hosting on Airbnb? Your home might be worth more than you think… Find out how much at Airbnb.com/host!

[13:21] – Viveka talks about a content strategy for a new brand direction.

  • To gain traction on LinkedIn after a significant shift, focus on content that attracts attention. Despite potential initial dips in visibility, sharing engaging content is crucial.
    • Polls are fantastic. They drive high engagement and offer opportunities for meaningful interactions. Each response is a chance to initiate a conversation, which can ultimately lead to business opportunities.
    •  Avoid automation tools as they often lead to errors and are frowned upon by LinkedIn.
    • Diversify your content with PDF ebooks, personal images, infographics, and long-form posts. When sharing links, consider adding them in the comments section after receiving initial engagement for better visibility and shares.
  • If a post goes viral, seize the opportunity to reach out to every engaged user—each interaction could lead to valuable connections and business prospects.
  • Do not just celebrate views and comments; leverage them to start meaningful conversations that can potentially transform your business. Each engagement is a valuable opportunity to expand your network and explore new avenues for growth.

[18:19] – How do you build a supportive network if you are going to pivot?

  • Refine your LinkedIn network by removing irrelevant connections.
  • Focus on quality over quantity to increase engagement and the potential virality of your content. Once you have curated your network, leverage your connections to expand further.
  • Use LinkedIn’s search feature to find people connected to your contacts who may be valuable to you.
  • If your connection knows many industry leaders, search for CEOs who are connected to them. Contact these individuals, mentioning your shared connection and expressing interest in joining.
  • Avoid overburdening your mutual contacts with too many connection or introduction requests. Respect their time and connections while expanding your network strategically.

[21:13] – How can you create compelling messaging without being a spam machine?

  • You might have noticed a flood of spam messages in your inbox, usually automated by people who aren’t even aware of it. To combat this, focus on quality over quantity in your communications.
    •  When someone invites you, ask them why they want to connect, filtering out automated spammers.
  • Genuine connections will engage, leading to meaningful conversations. Remember the principle of Know, Like, and Trust (KLT).
  • Personalize your messages, add value before asking for anything, and gradually build trust before making requests.
  • Referrals are powerful but often misused. Instead of vague requests, identify specific targets and ask a few potential connectors for introductions. Craft a compelling introduction script to make it easy for them to help you.
  • LinkedIn is not about spraying messages everywhere but building genuine relationships and leveraging them wisely.

[25:18] – Viveka gives her takeaway and call to action.

  • LinkedIn is not about you; it is about your audience, your buyers. Whether it is your profile, the content you share, or the messages you send, always prioritize serving the needs of your audience. Focus on addressing their pain points and how you can help solve them. By keeping this in mind, your communications on LinkedIn are more likely to be effective.
  • 101 Ways to Rock Change: The successful pivot from executive to entrepreneur! – Grab your copy now!
  • Viveka’s LinkedIn – Connect with Viveka on LinkedIn.
  • Beyond The Dream Board –  Visit and Unleash Your Legacy. Put an end to burnout. Reignite your passion. Exit the boardroom and start your purpose-driven life.

[27:50] – Thank you to our Sponsors!

  • HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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