Trixy Castro is a dynamic entrepreneur with a remarkable career spanning over two decades. Trixy has founded and invested in over 50 companies across diverse industries.

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Guest Resources

Trixy Castro’s Instagram – Follow Trixy on Instagram.

Trixy Castro Website – Check out Trixy’s website.

3 Value Bombs

1) Think of who you are and be proud of it. Celebrate your wins and keep your eye on your vision.

2) A problem is an opportunity to be in the right frame of mind and to grow yourself and your business. You have a daily opportunity to grow yourself.

3) A leader’s ability to communicate and be transparent is critical to their team. It is important that what you say is going to be heard and it will give them the ability to grow and help you navigate your visions as well as their goals. This sets the tone for a culture that is unshakable.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Entrepreneur’s Edge: Cultivating a Mindset for Success

[1:14] – Trixy shares something that she believes about becoming successful that most people disagree with.

You have to believe in yourself and that you are the business. If you truly hold on to that, you can conquer anything.

[1:52] – Trixy shares that cultivating a positive mindset will influence the overall success of your business.

Changing your mindset that instead of focusing on things that are wrong, you turn it into a revenue opportunity for another business.

[2:46] – Trixy shares what strategies she used to overcome feelings of self-doubt and imposter syndrome that impacts an entrepreneur’s journey.

Think of who you are and be proud of it. Celebrate your wins and keep your eye on your vision.
Write your vision and goals to use as your reference when the days get tough and self-doubt comes in.
Remembering your vision and your why is game-changing.
Write down the steps of your wins and celebrate it because it helps you to remember the things you have accomplished and will drive out all the noise.

[4:13] – Trixy gives some real world examples of how she turned business challenges into opportunities through a shift in mindset.

Her company , Genesis, which is a lending company experienced a down turn when there was a market shift. She saw the problem but looked at it as a solution-based entity which led her to build a new company which is an online auction company that became successful and later sold to Infidelity.

[6:00] – Trixy gives another example.

She needed to raise money and capital in order to build a lending company and at that time, this type of product is unknown and what she did is she went back to all her meetings and potential investors that said no to her even when she already have the demand. She think of it as a real opportunity. She sat down for 2 hours to think about every possible solution because she know that the demand was there. She was passionate and was doing all the things but it wasn’t translating to the receiving party so taking the 2 hours to think and getting out of the emotional oart of being said no to. She was able to reframe what are the things that they need to understand and it change her life. Within 2 weeks, she was able to raise the money.

[8:22] – Trixy talks about what The entrepreneur’s Edge means to her.

It means everyday working on it and knowing that you are the business. It means putting time to invest in yourself by being around like-minded people who are going in the same direction as you.
A problem is an opportunity to be in the right frame of mind and to grow yourself and your business. You have a daily opportunity to grow yourself.

[10:23] – A timeout to thank our sponsors.

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[12:51] – Trixy talks anout mental resilience and in what ways it has played a role in helping her navigate the ups and downs of entrepreneurship.

Mental resilience is the foundation of everything and you have the opportunity to practice it everyday.
When you are pioneering something, not everytime someone will go on board with you. When that happens, she asks herself what are the reasons why they don’t. Is it because of fear or noise? She teach herself to look at the source and listen to what they are saying rather than letting it affect her emotions.
She learned how to tune down the noise because 90% of it is just noise. Mental resilience is mental toughness. You need to step back when you take the hit and then keep going.
Having that mindset, she was able to realize that it is part of the journey and is fortunate for that journey.
Mental toughness is like a muscle that you build everyday and constantly working on it.

[14:55] – Trixy talks about the leader’s mindset that influence company culture.

A leader’s mindset is always what sets the stage.
A leader’s ability to communicate and be transparent is critical to their team. It is important that what you say is going to be heard and it will give them the ability to grow and help you navigate your visions as well as their goals. This sets the tone for a culture that is unshakable.
A leader must be able to communicate the problem and allow everyone to bring the solution and be transparent about it.

[16:20] – Trixy shares how she maintain a positive mindset when facing significant setbacks in her business.

You have to pull out from the past the good and the bad and hold on to the time that you won over your set backs. You have to hold on to that feeling when you started your business for you to get through it.
You also have to seek wise counsel and know that it is something that you need to go through that is part of the journey.

[17:41] – Trixy shares what are the steps she took to do it.

Write everything that you need to improve and then write down those that you have accomplished and are proud of. Look at your winning moments and duplicate it.

[19:00] – Trixy gives her take away.

When the days get tough and the outside noise feels overwhelming, dig deep in to yourself and remember what is your why. Hold on to your vision and don’t let anything deviate you from that because things will change but your vision is the same and it will help you remember that yes, you can.

[19:49] – Call to action.

Trixy Castro’s Instagram – Follow Trixy on Instagram.
Trixy Castro Website – Check out Trixy’s website.

[21:37] – Thank you to our Sponsors!

HubSpot: Stop spreading yourself thin, and start making major moves with HubSpot! Visit Hubspot.com/marketers to learn more!
NetSuite: Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle – THE number one cloud E.R.P. Download the CFO’s Guide to AI and Machine Learning for free at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

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3) Podcasters’ Paradise: The #1 podcasting community in the world!