Travis Zigler is an optometrist turned entrepreneur. He now runs Profitable Pineapple Ads, which specializes in growing nonprofits with a $120k per year Google Ads Grant and growing brands using Amazon.

Apple | Spotify | iHeart

Guest Resource

Pineapples For Progress – Learn how to get $120k in Google Ads for free!

3 Value Bombs

1) Business is all about serving other humans.

2) If you run a business, you could also build a nonprofit on the side that solves the pain point of your business.

3) Maintain a 5% click through rate or greater. The more specific you get with that single keyword AdWords campaign, the higher your click through rate is going to be.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

[1:25] – Travis shares something that he believes about becoming successful that most people disagree with.

Most people think you have to sacrifice service for profits in your company. What it actually is, is that the more you focus on service, the more profitable you’ll become.

[2:15] – Getting $120K of free Google Ads.

Everyone needs a non-profit. We’re all in business to do good in this world, and so that’s where a non-profit can really come in.
You can utilize this to build up your mission. You can raise awareness about anything that you believe in to attract volunteers if you’re an existing non-profit.

[3:30] – The eligibility criteria for non-profits to qualify.

You have to hold a voluntary status or a 501C3 status.
If you run a business, you could also build a non-profit on the side that solves the pain point of your business.

[8:53] – Challenges for non-profits when they apply for the benefit, and how to strategize.

There are a lot of steps to go through to make sure you have all the paperwork correct with the IRS.
Create a Google non-profit account.
The income statement of the non-profit is important.

[10:30] – A timeout to thank our sponsors!

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
Belay: Don’t be the bottleneck to your organization’s growth! Schedule a free delegation consultation with Belay! Text FIRE to 55123 to schedule your delegation consultation today!
Policygenius: Simplifying the process of getting life insurance so you can protect the people you love. Head to Policygenius.com to get your free life insurance quotes and see how much you could save!

[13:30] – Strategies in maximizing ad reach

Non-profits need to think like a business. It can increase donations, awareness, and everything else that you’re doing.
Be granular with the problems you solve.
The more granular you are with your advertising, the higher your click through rate, the cheaper your ads are going to be, and the more people will engage with your website.
Create effective storytelling.

[19:32] – Things non-profits can do to stay compliant.

[23:45] – Travis’ key takeaway and call to action.

Business is all about serving other humans.
Pineapples For Progress – Learn how to get $120k in Google Ads for free!

[25:56] – Thank you to our Sponsors!

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
Belay: Don’t be the bottleneck to your organization’s growth! Schedule a free delegation consultation with Belay! Text FIRE to 55123 to schedule your delegation consultation today!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The Power of Nonprofits: How to Get $120k in Free Google Ads with Travis Zigler

Subscribe

Guest Resource

3 Value Bombs

Sponsors

Show Notes

Killer Resources!

Subscribe