Tommie Powers is digital advertising trailblazer with over 17 years experience and well known in the digital marketing industry as the “OG” of YouTube ads.

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Guest Resources

Tommie Traffic – Check out Tommie’s website.

Video Ads Academy – Learn Why Every Business Should Advertise With Video.

3 Value Bombs

1) Success is pursuing your purpose, but if you don’t have money, it is challenging to do that. In order to pursue your purpose , you have to have financial freedom.

2) If you don’t create a buying experience for people, you will have a hard time selling.

3) Build with AI agents to accelerate execution without losing the quality. Don’t use AI to make an output for you but use it to enhance your capability to create the output.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Every Entrepreneur Should Advertise With Video.

[1:25] – Tommie shares something that he believes about becoming successful that most people disagree with.

Success is pursuing your purpose, but if you don’t have money, it is challenging to do that. In order to pursue your purpose , you have to have financial freedom.

[3:36] – Tommie tells why we should care about video advertising.

According to IAB (Interactive Advertising Bureau), advertising in video ads is growing 80% rapidly than over all media because of the consumption of videos and the eyeballs are all over videos.

[4:29] – Tommie talks about the best first step that every entrepreneur needs to know for advertising successfully.

First, he looks at the business model and then the sales process around the business model. Next step is what journey for him to take the people on to create that outcome.
Most people are caught up with the tactics when they really have to look at the business model, themselves and the journey that they want to take in order for the business to function.
If you don’t create a buying experience for people, you will have a hard time selling.
The first thing that people should think when it comes to advertising is how to use it to create the outcome.

[5:55] – Tommie talks about the biggest mistake entrepreneurs make related to advertising.

People who are building funnels which is a hot topic in the marketing space but not accounting for their business model and their sales processes or how the customers interact with their business.
Forcing your customers to a journey that they don’t understand.

[7:26] – A timeout to thank our sponsors!

ThriveTime Show: Attend the world’s highest rated business growth workshop taught personally by Clay Clark & NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire!
Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

[9:54] – Tommie breaks down the “4 C Framework”.

The 4 C’s are Conversion , Conversation, Creative and Campaign.

[12:03] – Tommie shares how fire nation should be thinking about A.I. as it relates to advertising.

What he recommends to those who already have a business running is to go and look at their workflows and SOP’s and try to leverage AI against those things.
Don’t try to create a new thing but try to enhance what you already have.
Build with AI agents to accelerate execution without losing the quality. Don’t use AI to make an output for you but use it to enhance your capability to create the output.

[14:04] – Tommie talks about what is the #1 thing most entrepreneurs underestimate about digital advertising.

The ugly truth is optimization.
Optimization is a constant iteration over a long period of time. It’s a process of doing the same thing with slight difference because you are testing and learning something from it.
The game is optimization – a daily, constant, over time tweaking to achieve success.

[16:15] – Call to action.

Tommie Traffic – Check out Tommie’s website.
Video Ads Academy – Learn Why Every Business Should Advertise With Video.

[18:32] – Thank you to our Sponsors!

ThriveTime Show: Attend the world’s highest rated business growth workshop taught personally by Clay Clark & NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire!
Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!