0 (0s):
Wow Fire Nation. The day is finally here. My book, The Common Path to Uncommon Success is finally available. It is out at all bookstores in the world, and I'm so excited because this book took me 480 hours to write 71,000 words, 273 pages. And it is a 17 step roadmap for you Fire Nation to find financial freedom and fulfillment. So if you are ready to pick this up right now, you can do so over at UncommonSuccessBook.com, UncommonSuccessBook.com or any of your favorite bookstores, whatever you want to do, Fire Nation, whatever way you want to support this, it would mean the world right now.

0 (43s):
I'm going to share with you an audio chapter from the book chapter eight, create contents with none other than Mr. Pat Flynn. It is a great chapter all around creating content. I hope you enjoy. And I hope you do make the decision today to support this book. The common path to uncommon success over at UncommonSuccessBook.com. I'll catch you there Fire Nation And we'll dive into this chapter.

ZipRecruiter (1m 5s):
As soon as we get back from thanking our Sponsors Hiring Can feel like trying to find a needle in a haystack, but when you post a job on ZipRecruiter, their matching technology finds these qualified candidates for you and invite them to apply. So while other companies give you too many options, ZipRecruiter finds you the needle in the haystack. And right now you can try ZipRecruiter for free at ZipRecruiter.com/fire

0 (1m 28s):
Chapter 8. Create contents. Content isn't King. It's the kingdom Lee Odden Your content production plan is in place. Now it's time to do the work sadly doing the work as the hardest part, which is why most entrepreneurs never celebrate their one year anniversary. It's exciting to have an idea. It's fun to share your idea with others. It's wonderful to envision your idea, changing the world and creating a life of financial freedom and fulfillment for you and your loved ones. It's another thing entirely to sit down day after day, week after week, month after month, and do the work, the trifecta for The Common Path to Uncommon Success is producing free, valuable, and consistent content.

0 (2m 15s):
What's the hardest part of the trifecta being consistent. Most people can sit down one time and create a very valuable piece of content. Most people can do it twice. Heck I've seen thousands of people do it for a month straight, but what separates the entrepreneurs who feed into obscurity and those who find uncommon success, consistency, not for a week, not for a month, but for years, it's hard to remain consistent for that length of time. And it's easy to stop. If your why is not strong enough, you'll stop too. Everyone has a different why. And it's critical to identify yours early and often. A question I ask every guest for the first 2000 episodes was share with us your aha moment.

0 (2m 58s):
The moment you had an idea that took off and led to the success you are now experiencing today, it didn't click with me at first, but after the 40th or so, time of my guests mentioning a specific event in their life that coincided

1 (3m 10s):
With their aha moment. My own light bulb went off.

0 (3m 13s):
Can you guess what that life event was? They had a baby at first. It seemed counterintuitive. Wouldn't a baby through your life in a chaos. Wouldn't you have less time, not more wouldn't you have every excuse in the world

1 (3m 25s):
Not to do the work. I knew I had to dig deeper.

0 (3m 28s):
What I found out was, yes, a baby could throw your life into chaos, take up an incredible amount of time and give you every excuse in the world to abandon your work. But the one thing your baby will give you is your why. It's important to remember that at our core, we are all human beings. It is natural to have doubt, fear, stress, and anxiety. When we try something new, especially when that's something new might not work that dealt fear, stress and anxiety has kept us alive for tens of thousands of years. It's why our ancestors didn't go out for an aimless jungle stroll at night and get devoured by a saber tooth tiger. But instead stayed huddled in case with fire and companionship, they stayed alive.

0 (4m 9s):
They reproduce the past along their doubt, fear, stress, and anxiety.

1 (4m 13s):
And now you are reading these words today. What's my,

0 (4m 16s):
The point, my point is it is normal to experience these emotions. And when your why is not strong enough, you'll find excuses to avoid doing the things that trigger these feelings. As honest as your intentions are to do the work. Thousands of years of doubt, stress, fear, and anxiety will try to hold you back. Those emotions want to protect you from becoming vulnerable by trying something new and scary. They want you to stay the course of what a safe, insecure, creating a life of financial freedom and fulfillment requires that you get out of your comfort zone. It requires you to embrace the emotions of doubt, fear, stress, and anxiety, and rise above them. It's the only way you'll be able to push through the fear and create the content you need to achieve uncommon success in impacted people

1 (5m 1s):
Well around the world, back to the baby effect,

0 (5m 5s):
It's scary to sit down, face your fears and do the work. What scarier not providing for your newborn, those emails you haven't been sending sent those podcasts and videos you haven't recorded because you don't like the sound of

1 (5m 17s):
Your voice done and done

0 (5m 20s):
The outline for your first online course. You can't seem to get started finished in an hour. How is all this possible for so many reasons, but mostly for the following. It is now scarier not to do what it takes to find uncommon success. It is scarier not to provide a solid financial foundation for your newborn than it is making cold calls to prospective clients before you didn't have your why. So you defaulted to an easier

1 (5m 45s):
Option, not doing the work. Now you default to your only option doing the work

0 (5m 52s):
And the fact that you have less time. Now, that's a good thing. It's called Parkinson's law tasks will expand the time. A lot of when you had all day to do one thing, you procrastinated all day because you had all day. When you have one hour to do all the things, you sit down, your brain drops into focus mode, and you do the work

1 (6m 10s):
All the work. So why

0 (6m 12s):
Does so many of my guests aha moment coincide with the birth of their child. Before that life-changing event, they were lacking their why and simply not doing the work. They were floating around, humming the words some day. This will all come together. The birth of their child took some day and made it today. All the excuses went out the window. The doubt, fear, stress, and anxiety of doing the work was now focused on their baby and doing the work became a priority. Now I'm not saying go out and have a baby. But what I am saying is that you need to find your why you need to find a reason to do the work that is bigger than just doing the work. And when the doubts, fear, stress, and anxiety starts to creep in, you can refocus on your why and do the work I've created a process for when doubt, fear, stress, and anxiety creep into my world.

0 (6m 57s):
I acknowledge it because after all I am a human being and these are completely natural emotions. Then I smile

1 (7m 4s):
And I'm grateful for it. Why?

0 (7m 6s):
Because I know my competition is experiencing the same emotions at that very moment. And most are letting it get the better of them. My competition is not doing the work because they are letting doubt, fear, stress, any anxiety. When so I smile and praise the doubt, hug the fear, acknowledge the stress and accept the anxiety. Then I think of my why rise above it and creates the higher, the obstacle, the lower, the competition, doubt, fear, stress, and anxiety are massive obstacles. So if you join me in embracing these emotions and rising above them, you are truly on the path to uncommon

1 (7m 42s):
Success. How I produce contents.

0 (7m 46s):
I first began my entrepreneurial journey. My content production was all over the map. I didn't have a plan. I wasn't productive. I wasn't disciplined. I wasn't focused. I wasn't on The Common Path to Uncommon Success. Thankfully, I figured out how to right the ship, but it took time and it wasn't easy. There was a lot of trial and error, a lot of coaching from my mentor, a lot of guidance from my masterminds and a lot of learning from guests I had on Entrepreneurs On Fire. Over time, I developed a system with this system. I became more productive with the system. I became more disciplined with the system. I became more focused every day. I improved some aspect of my system.

0 (8m 26s):
Over time. Entrepreneurs On Fire became a well-oiled machine. We created content at a rapid inefficient rate and we're clicking on all cylinders. I realized the system was successful because I had mastered three things. My productivity, my discipline, and my focus. I decided to identify why these three traits were so important and how I could continue improving in each area.

1 (8m 47s):
Yeah. Productivity. Most people think they're productive. Spoiler alert. They're not, they're busy. Being is not

0 (8m 56s):
Being productive. We all have things we need to do every day that aren't Brittany us closer to financial freedom and fulfillment. And that's okay. However, those on the common path to uncommon success, make sure that time is set aside every day to be productive in the right areas. My definition of productivity producing the right content for your avatar. Being busy and being productive are two completely different things, but that's how many people live their lives. Always going a million miles an hour, always being busy thinking they're being productive, but never getting closer to their goals and aspirations because they are never being productive in the true sense of the word. You are on the common path to uncommon success.

0 (9m 37s):
You will be productive in the true sense of the word. You will produce the right content. You will achieve financial freedom and fulfillment. When I figured out what being productive mans, I identified the best use of my producing time. I was a host of entrepreneurs on fire. I interviewed successful and inspiring entrepreneurs producing the right content meant creating the best podcast interviews I was capable of. Anything else was a distraction. Anything else was just being busy discipline. The next step I needed to implement in my life was discipline. A quote I learned from an officer in the us army was no plan survives. First contact with the enemy from Helmuth Von Mach.

0 (10m 22s):
Those words defined the lives of most entrepreneurs. We go to bed at night with the best of intentions, we intend to awake on the Morrow full of zest and vigor, ready to tackle our massive to-do list and conquer the world. Then we awake and all hell breaks loose. The kids are screaming. The dog is pooping. The doorbell is ringing. The phone is beeping. Our morning is officially derailed, which leads to way to rebuild afternoon, which caused us to give up in the evening with a promise of Carpe diem. The following day, this cycle will repeat until financial freedom and fulfillment seemed like a distant dream. I experienced this cycle firsthand and I knew I needed to stop circling the drain. In that moment, I committed to becoming disciplines.

0 (11m 3s):
I defined discipline as follows being a disciple to a plan of action, no longer was I going to awake in the morning with the best of intentions, I committed to a waking in the morning with a plan of action already in place. I committed to creating my plan the night before I called this commitment winning tomorrow. Today, I knew if I let my sleepy hazy just woke up, rain take charge. I would not accomplish meaningful tasks, but if I had a rock solid plan in place that I created the day prior, there would be nothing to do except execute. My commitment will be staring me in the face. And all I had to do was follow the plan. That one simple tactic of writing down my plan the day before changed everything.

0 (11m 46s):
Now I woke with a purpose. There was no procrastination. There was no dedicating brainpower to figuring out what I should do today. It was all there in black and whites. I became a disciple of the plan of action. I created for myself. I became disciplines. A lot of people like to point to my time in the army as a reason, I'm so disciplined that so they can feel better about their lack of discipline. Like all human beings. I struggle with distractions. However, by implementing the above discipline of winning tomorrow, today, I curbed my distractions, suffocated my procrastinations, and started working on what mattered focus. If you've listened to a few episodes of entrepreneurs on fire, you know, focus is my single favorite word.

0 (12m 30s):
I love it because of what the worst stands for, but also because of how easily it turns into an amazing acronym follow one course until success. I believe this concept is the single biggest reason. I built a multimillion dollar business empire. This one word allow me to do what no one was willing to attempt with focus. I created a daily podcast interviewing the world's most successful entrepreneurs. I created something new, different, unique, and challenging. Let me take you back to May 6th, 1954. On that day, Roger Banister did the impossible. He broke the four-minute mile with a time of three minutes and 59 seconds out to that point. Many believed it was scientifically impossible for a human to run a sub four minute mile.

0 (13m 14s):
Roger focused on nothing else and shattered this falsely held belief. Suddenly others bleeds as possible. And over the next five years, 21 people ran a sub four-minute mile. Coincidence. I think not since the launch of entrepreneurs on fire, many people have launched daily interview podcasts, some with great levels of success. Before I shattered the false house belief that a daily interview podcast couldn't be successful. The top podcasters in the industry said it couldn't be done. I focus on nothing else besides finding a way to make it happen. Nothing else mattered. Nothing could distract me. I followed one course until I achieved success. I eventually diversified entrepreneurs on fire, but only after solidifying my initial focus, a major struggle of entrepreneurs who are just starting out is a scattered focus.

0 (14m 3s):
They have all these amazing ideas and give a little bit of time, energy and effort to each one. They go one mile wide and one inch deep with their myriad of ideas. Then they are shocked when their one inch impressions don't get any traction or create any impact those on the common path to uncommon success go one inch wide and one mile deep. We focus on one thing, go deep and serve our niche better than anyone else's willing or able to do. If you're not serving your niche better than your competition, you are not niche enough from the day entrepreneurs on fire launched. It was the best daily podcast interviewing successful entrepreneurs. It was the worst daily podcast interviewing successful entrepreneurs.

0 (14m 45s):
It was the only daily podcast interviewing successful entrepreneurs. See what I did there. v was the only game in town. If you wanted a podcast that delivered a fresh episode with an inspiring entrepreneur, seven days a week, entrepreneurs on fire was your show. This was important for several reasons. First off I knew I was not going to be a good podcast host. When I launched, how could I, I had never podcasted before I needed time to hone my skills and put in the reps, doing a daily podcast would allow me to put in the reps quickly, but I still needed my audience to be patient. While I improved my skill sets, being the only show in town and shared they had no choice, but to be patients had, I tried to launch a weekly podcast while writing my first book and launching my first course, I would have failed at everything.

0 (15m 29s):
Instead, I focus on one thing. I filled a void in the marketplace and gain traction for entrepreneurs on fire. One listener at a time years later, this level of focus led me to an aha moment. It was 2016 entrepreneurs on fire had been going strong for four years. We're generating seven figures of revenue a year and clicking on all cylinders. As our business evolved, I continue to hone our systems, but it became obvious our success was stemming from those three magical words, productivity, discipline, and focus with those three words leading the way entrepreneurs on fire was unstoppable. Success leaves, clues, and thousands of people were searching for the clues to entrepreneur on fire success.

0 (16m 10s):
I decided it was time to reveal my treasure map. I felt confident that my process would work for any entrepreneur who applied these three simple principles to their business. Over the next three months, I created The Mastery Journal so people can master productivity, discipline and focus in 100 days. Up until this book, The Mastery Journal was my best work ever. We launched it on Kickstarter and it was obvious my audience needed this solution. During the 33 day launch, the $39 mastery journal generated over $280,000 in sales. If you want to learn more about The Mastery Journal, visit TheMasteryJournal.com in 2021, a truly diversified portfolio needs more than the traditional mix of stocks, bonds, and mutual funds.

0 (16m 55s):
It needs private real estate studies have shown the portfolios when the allocation to private real estate generally delivered a better risk adjusted return with more annual income and lower volatility over the past two decades. Thanks to his track record of consistent performance through multiple market cycles. With Fundrise, this level of powerful diversification is now available to you. Here's how it works. Fundrise provides access to diversified portfolios of private real estate to all investors. Whether you're looking to add stable cashflow via dividends or prefer long-term growth through appreciation Fundrise, it makes investing in private real estate, easy Fundrise's team of real estate professionals, carefully vets and actively manages all of their real estate projects and all the while you can easily track your portfolio's performance and watch as properties across the country are acquired, improved and operated via dynamic asset updates.

0 (17m 44s):
See for yourself how 130,000 investors have built a better portfolio with private real estate. It takes just a few minutes to get started. Go to Fundrise.com/onfire today. That's FUNDRISE.com/onfire Fundrise.com/onfire. Pat Flynn on creating contents when creating content be the best answer on the internet. Andy Crestodina. It was 2008 Pat, a few years into his architecture career had recently finished the lead architecture exam while preparing for the exam.

0 (18m 26s):
Pat had been shocked at how little information there had been online regarding the exam, except from the company that administered the exam itself. Pat had created a fantastic study guide after passing the exam and decided to turn it into an e-book to sell online that decision eventually net a Pat, more than $200,000 desperate test takers, flock to his ebook and happily paid the quarter price. Knowing a passing grade on this exam was critical for their career laid off. After taking the exam, Pat knew he had one of two options. He could join the thousands of other later architects and get aligned for the next job opening. Or he could dedicate himself to promoting his guide and building a website. Lucky for us, Pat chose option number two and later launch a blog called smartpassiveincome.com through trial and error.

0 (19m 13s):
Pat developed a formula. He now uses on every piece of content he creates so he can reach more. People, teach more people and make a bigger impact. Pat's formula one, start with the end in mind and reverse engineer, the transformation. What is the transformation you are looking to provide your audience? What is the purpose of the content? What is your goal? Your North star to you, stories step-by-step guides, case studies and quotes to support the transformation. Three, do a complete brain dump of all your ideas. The brain does a great job of coming up with ideas, but a terrible job at organizing them for organize the ideas into an order and hierarchy organize the ideas from where you need to start all the way through the transformation.

0 (19m 58s):
Five, create the hook, what is going to draw your audience in what will make them stick around? What loop can you open that the content will close six, create the title, make sure to be clear, concise, and use keywords. So your content will rank well with SEL search engine optimization. After following the above steps, Pat is ready to create his post podcasts video or all three, and Pat's own words. Your earnings are a direct by-product of how well you serve your audience, put yourself in their shoes and provide solutions to their struggles. If you can provide your audience with small wins, you'll be given the opportunity to provide bigger wins, which will result in more success for you in your business.

0 (20m 39s):
Thank you, Pat Flynn.