0 (2s):
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Content Is Profits. Today, we'll be breaking down how to land and deliver a TEDx Talk in 2024 that reaches millions of people. To drop these value bombs, I brought to Taylor Conroy into EOFire Studios. Taylor is the #1 Speaker Booker on the planet for TEDx talks. He has booked over 600 people on the world's biggest stage. Today Fire Nation, we’ll talk about crushing your TEDx talk and getting millions of views. We'll talk about the impact it can have on someone's career. We'll talk how to impact people beyond them simply watching and being inspired and so much more.

Marketing Made Simple (46s):
And a big thank you for sponsoring today’s episode goes to Taylor and ours sponsors Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must. Listen. Listen to Marketing Made Simple wherever you get your podcasts.

0 (1m 14s):
Taylor say what's up to Fire Nation and share something that you believe about becoming successful that most people might disagree with.

1 (1m 25s):
Hmm, I would love to, yes. First of all, what's up Fire Nation. Thanks for having me again, JLD. And here's the thing. Most people think that you gotta be on purpose all the time. You gotta be like living your purpose, doing exactly what you're supposed to do all the time. It's complete bullshit. Here's why, because when you're fully on your purpose, you're doing the exact thing you're designed to do, it's because you have a whole bunch of skills, talents, and abilities that were honed in or developed or or built over time. So there's, I think there's two stages. You got preparation stage and you've got purpose stage. I'll give you a real quick example, like the the, when I was, when I felt the most on purpose in my life, I was building schools and libraries and homes all over the world for people in, in underserved communities, okay?

1 (2m 7s):
We got like 500 of these projects, 150 homes within like Mexico, Costa Rica, Nicaragua, for like over a thousand people. So I felt very on purpose before that, I was a real estate agent. I did really well in real estate. It was great, but I didn't feel totally on purpose. What I didn't realize looking back, was that all the skills that I needed to build houses all over the world, meaning like raising money, we raised, you know, $5 million. All of those skills came to me by being quote unquote off purpose or what I call like the preparation stage of being in real estate. I learned how to sell, I learned about money, I got comfortable with money, I learned about negotiations, I learned about like actually getting people to take action, which directly translated to being completely on purpose and building all these projects all over the world.

1 (2m 52s):
So I guess it's like a shout out to all those people that are in their preparation stage and feeling that tension of like, ah, I'm not totally on my purpose like I should be. You're exactly where you need to be because it's probably preparing you for like another stage, maybe another five, seven years being totally on purpose and feeling fricking great.

0 (3m 8s):
I love this message In Fire Nation, we are going to keep this energy high because we're talking today about How to Land and Deliver, a TEDx Talk in 2024 that Reaches Millions of people and you know who you're talking to today, Taylor Fire Nation, they are inspired, they're motivated, they are driven entrepreneurs. So if they are going to do a TEDx talk, they wanna absolutely crush it. They wanna get Millions of views. So tell us Taylor, what is the number one contributor to accomplishing this?

1 (3m 40s):
Yeah, I mean, getting Millions of views is, it's not the most complicated thing in the world. People think like they, they get on, maybe they lock out on YouTube algorithm, something like that. Or they try to tweak these things that don't really matter, like the description being really good or the right hashtags or a whole bunch of clips on freaking YouTube shorts or TikTok or Instagram, whatever it is. Obviously what matters the most in a TEDx talk is the content, right? And deeper than that, like that's easy to say. Everyone knows, like the content has to be good for a talk to go far and wide. But what makes a content a what makes the content of a talk amazing in one word is contrast. It's the emotional experience. We need to think as a Speaker, people think through the speaker, right? They think my job is to get up there and speak into a microphone, share a message.

1 (4m 22s):
And like some people lands to some people it doesn't land with other people. You're not a Speaker, you're literally the energy manager of the room. Your job is the same job that a producer in Hollywood has or someone who's like creating the next Peaky blinders. We, we need to have an insane emotional roller coaster within a 15 or 18 minute talk. Meaning, contrast means like, you know, as the speaker, as the energy conductor, let's say, I don't mean conductor as like electricity. I mean energy is like the, the conductor of the orchestra, right? You are conducting the energy in the room. And as the speaker, as the energy conductor who's managing all the energy in the room, you need to know what is the one word in your talk where the emotion, emotion of the audience is at its lowest.

1 (5m 10s):
What is that word? When they are gonna feel like crying, when they're gonna feel like desperate and or angry or anxious, whatever. It's that you want to make them feel. And you need to know, what's the word, what's that anchor word? Where they're gonna feel the highest emotion, right? Where they're feeling hopeful and euphoric and ambitious and and elated and they're just feeling all the wonderful feelings that you want 'em to feel. And what most people do in their talks is they take maybe that even if they know where this, this, these anchor points are, they have like the low emotion at some point in the beginning of the talk, the high emotion at some point at the end. But what real contrast is, and this is what like Martin Luther King Jr. Does amazingly well, Steve Jobs Gandhi, what they do in their speeches better than anyone else is they Have that low point right next to the high point so that when people are listening to their speeches, they're having this visceral emotional experience going from a low to a high.

1 (6m 2s):
And then you enact that whole saying, which I always botch, I should just look it up by, but Maya Angelou says, you know, people will forget what you did. They'll forget what you said, but they'll never forget the way you made them feel. Right? And the way it makes them feel something is by having a real low point, And A, real high point right next to each other in the talk. And this is what we teach people how to do, obviously in our workshops, right? But you have to have those rate together. And then when people get this insane feeling from you in your talk, and this means, this is also goes to like whatever you're posting on TikTok Instagram, if you just think about the feeling you're giving someone When, someone shares your talk online, which boosts the algorithm and gets people, more people watching When, someone shares your talk online, they're not sharing the content, they're sharing the contrast, they're sharing the feeling.

1 (6m 44s):
So we as speakers need to realize we're energy conductors. We're not just people yapping into a microphone. That's what helps people get Millions of views. I

0 (6m 51s):
Love that mentality that we are energy conductors. Like picture that Fire Nation feel that absorb that, be that and real. The reality is Taylor is that if we're gonna put all this work into doing a TEDx talk, we do wanna make an impact beyond just people watching and being inspired. Like we want more than that. So let's talk about how that impact can go beyond inspiration, motivation, which frankly can wear off after a couple days,

1 (7m 21s):
A hundred percent, right? You learn something and then you kind of move on to the next thing. And that's fine. You know what some, I think for some talks that's great. Yeah, if you wanna get up, you wanna entertain people that have like a little bit better day. That's cool. If that's your goal. That said, the people that I really like to work with, people that I get energy from, you know, there's some people that you lose energy with, some people you get energy from. The people that I get energy from, the clients that I get energy from are the people that are like this talk. It's a vehicle. Mm. This talk is what I think is the most potent, efficient, effective vehicle for the end goal of of impact, right? And like those I mentioned earlier, those 500 schools, libraries, homes that we built all over the world, that's the end goal of impact.

1 (8m 1s):
The TEDx talk was the vehicle to get there, right? And I know that because before the talk I had built two, two schools. We built two schools in Kenya. Period. That's it. End of story. After the talk, all these people watch it. We tracked the metrics, we found one in 40 people that watched the talk. This is like an insane conversion. One in 40 people went to my website, signed up saying, I want to build a school. Wow. One in 10 with also another crazy conversion coming up. One in 10 of those people actually started a school building campaign. So basically look at the math one in 400 views, started a school building, started to build a freaking schoolhouse.

0 (8m 41s):
Crazy

1 (8m 42s):
Dude, that's insane. To this day, I'm, it blows my mind one in 400, getting 400 views is nothing that's gonna happen within the first five minutes of your talk landing, right? One in 400 views is starting to build a fricking schoolhouse in Kenya that they didn't even know they could do before watching a TEDx talk. Obviously there's, I've got a billion examples of like our, we've got 650 clients that have landed TEDx talks all over the world. So I got a bunch of examples of how their talks have led into insane amounts of impact in action or them landing, you know, a hundred thousand dollars book deals and getting 14 million views to their talk and filling their coaching practices, blah, blah, blah. But the, again, the TEDx talk is a vehicle. And that's what we need to look at it as. We don't want just something that's like, yeah, it's gonna boost my credibility and authority. Of course it will. But what do you want to do like feet on the ground?

1 (9m 25s):
Like where do, where does like the rubber meet the road at the end of the day with impact? And then you just use then, then your, I think that's when your energy is like in complete alignment with the YouTube algorithm or the TEDx talk going well is because this is a vehicle. And when all of that kind of stuff is in alignment and the end person is gonna benefit like in insanely well by like having a house to live in or a school to go to school in or their, or send their kids to school. And that's when everything like really, really lines up. You feel totally on purpose. The talk goes super far and you know, however many views it gets just leads to more and more impact.

Thought-Leader (9m 56s):
Fire Nation. I hope you're getting excited to hear about the opportunity. I mean, these are real numbers, this is real impact. This is real exciting. We have a lot more to talk about when we get back from thinking our Sponsors, are you ready to start your year off with increased revenue, faster growth and record breaking performance? Well, a powerful sales platform can make it all happen. And for that. There's the all new sales Hub from Hubspot. Sales Hub is an all on one platform, thoughtfully built with the tools and insights you need to communicate on a personal level with every lead, prospect and customer. If you're looking for a better way to acquire customers, make smart data-driven decisions and increase visibility, productivity, and predictability at a great value, look no further than sales Hub. Some of the other platforms out there. Take months and months to learn and integrates. But with Sales Hub, you can be up running and on your way to your best quarter yet in just minutes. I know what you're thinking. Sales Hub must cost a fortune. Nope. It's free to get started and will grow with your business as it scales. And with more than 1300 integrations, And, A, ton of valuable add-ons, you can customize it to your exact needs with sales. Hub closing deals is no big deal. Head to Hubspot.com/sales to try it for free. If you've ever dealt with a lack of sleep, soreness after workouts, or stress due to the competing priorities in your life, then you've likely tried a lot of medications that claim they'll help. And chances are, your medicine cabinet is full of a lot of stuff that didn't work. I've been there too. Good news is CBD can help. If you're ready to clear your cabinet and reset your health like I did, then you should check out CBDistillery. What I love is that CB distilleries targeted formulations are made from the highest quality clean ingredients, no fluff, no fillers, just pure effective CBD solutions designed to help support your health. In two nonclinical surveys, 81% of customers experienced more calm. 80% said CBD helped with pain after physical activity. And an impressive 90% said they slept better with CBD With over 2 million customers in a solid 100% money back guarantee. CBDistillery is the source to trust and I have a 20% discount to get you started. Visit cbdistillery.com and use code FIRE for 20% off. That's cbdistillery.com code FIRE cbdistillery.com. So Taylor, before the break, you were talking about how you've had real clients that have had real impact in such meaningful ways. I mean, some of them have been listeners of this show because Thought-Leader is a sponsor, a partner of Entrepreneurs on Fire. And so we get the opportunity to share with you Fire Nation the awesome opportunity that Taylor has for people that want TEDx in their life, that want the opportunity to have this type of viewership, this type of impact, this type of meeting. But what specific impact can a TEDx talk have on someone's career? Can you get detailed on that?

1 (12m 49s):
Yeah, I love that question. It's like we, it, there's two parts of us, right? There's two parts of all of us. There's, there's the part of John Lee Dumas that is the humanitarian. Yeah. He wants to make a massive impact. He's doing the podcast because he wants to reach a whole bunch of people, build a community, people that are like-minded and making impact in the world, right? And there's the John Lee Dumas that also likes to have nice things. Yeah. You know? And he likes to have a thriving business and he likes to be able to support his child. He likes to be able to do all these things in the world. And we all have these two sides of us and most of our clients, you know, we get on calls with him and they're like, I wanna make an impact. I want to, whatever. It's build schools or, or, or help. We got a client who has a talk his, his name's Ellie Nash and he did a talk called Escaping Porn Addiction.

1 (13m 29s):
So he wanted to help men overcome porn addiction. The talk got viewed 5 million times. Wow. It started like a fricking movement. He part, he's partnering with NBA stars, he's got a clothing line, he's getting speaking gigs all over the world, all that kinda stuff. All because of this, this TEDx talk and coaching clients and all that jazz. So we've seen it, you know, fill people's coaching practices, increase their close rate by, you know, up to 60% when they were at a 6% close rate, increases 'em up to 60%. We've seen it do like insane things. But what I would think is like for everybody out there, they're gonna have something unique that they want to achieve in the world, right? Beyond the impact they wanna achieve in their own lives. And by the way, you're human, so it's fine that you want to make more money and have more time off.

1 (14m 9s):
We all do, right? So what I like to encourage people to do is like picture a stadium, picture a stadium with 50,000 seats in it. This for and giggles right now, picture a stadium with 50,000 seats in it and everyone in those in that stadium is watching your talk. Everyone's watching your TEDx talk. Then my question to you, the people that are picturing the stadium is like, of those 50,000 human beings watching your talk, there's gotta be a percentage of them that are gonna wanna sign up with you to be a coaching client, right? They're gonna resonate with your message so much that they're like, dude, I want this guy as my coach, right? I want them to help me. I want them as a consultant. Something like that. To me, a percentage of 'em think like what is the number that pops into your mind? The person who's listening to this, a 50,000 people.

1 (14m 50s):
What percentage, like how many people will sign up to your coaching program? We're probably thinking in the hundreds at least, right? Some people think in the thousand, probably in the hundreds is my guess. And what percentage of those people are gonna buy your book If 50,000 human beings watched your entire TEDx talk, how many they're gonna want more, right? That's what the TEDx talk is for. So like wet their whistle, it's like, it's the very, very top of the funnel. It's the thing that people go, oh man, this guy Simon Sinek, I watched this TEDx talk, I like it, I wanna buy his book. And they bought, they buy start with y Brene Brown. Wow. Badass Talk at TEDx Houston that she did. I want more. That's when they buy your book or that's when they sign up for your, your online course or that's when they buy your coaching, right? Is when they, you know, you like, you trust you. They develop that in your TEDx talk.

1 (15m 32s):
So if you've got 50,000 in your talk, there's gonna be a percentage of them that buy your book. There's gonna be a percentage of them that sign. You hire you as a coach, there's gonna be a percentage of them that book you for speaking gigs and there's gonna be a percentage of them that just wanna do something else with you, donate to your nonprofit, whatever it might be. And the reason they use that example of 50,000 views is, dude, I mean I've been doing this for seven years, right? My first TEDx talk was, what, 11 years ago? I've done four of 'em, right? But our clients in total have reached almost 50 million people, right? So we've been doing this for a while. We've been around the block a couple times. And so we know how to get people a whole bunch of views. We know how to get them a stadium full of people worth of views. So, which is why in like you, you mentioned we're a partner of, of Entrepreneur Fire and we've helped a whole bunch of your clients land TEDx talks already, and all of them get at least 50,000 views.

1 (16m 19s):
Like we don't work with anyone without promising and guaranteeing giving them a money back guarantee that we, we will get, not only that, they'll land a TEDx talk, but they'll get at least 50,000 views because we have the community and the capability to promise that to every single person. So if you're someone who's like picturing like a stadium full of 50,000 people watching their talk and you think that could be some, do some cool things for your coaching, you know, career, then hopefully we get to work together, especially for an impact driven human to scale your coaching business, to scale your offer, whatever it's that you're working on. Because if you got 50,000 people's eyes on it, only good things are gonna happen.

0 (16m 52s):
And think of the doors that opens Fire Nation that now you have in your back pocket, in your front pocket, a TEDx talk that is beautifully done recorded. You're delivering amazing content in a concise manner. There's over 50,000 views of this. I mean, the credibility, the doors of that opens. It's literally mind-boggling. Now, a lot of people Taylor think it can take years to land and to create the right TEDx talk. What's the reality?

1 (17m 20s):
You know, the reality is to land a TEDx talk specifically, like for someone who's listening to, it's like, yo, it's, it's 2024. I wanna make this like a bonkers ridonculous year. I don't know if how many people wrote that down bonkers and ous, but we should, right? Like why, why not? Let's make people are, let's make it your best year yet. Why not be bonkers or ulus bonk ulus. Anyways, I, I mean we've honestly, JLD, we've seen everything. We've seen people land TEDx talks in three applications. Wow, we've seen people landed in a week. We've seen people, some people takes 90 days, some people take 60. Really the only thing that the process is it's a system. It's, it works the same every single time. The only thing that would slow it down are the, the killers, right?

1 (18m 3s):
That pop up for people. Procrastination, imposter syndrome, fear of not being enough, fear of their message not being important enough or not being quote unquote good enough to get on the TEDx stage. Those are the things that I've seen really creep up for people. And you know what? It's completely natural and normal for those things to creep up. They crept up very loudly at every single TEDx talk that I did. The first TEDx talk that I did, like I said 11 years ago, I'd never spoken on a stage before in my life. I was terrified of public speaking. If you fast forwarded 11 years and, and I was like, and you were like, you're gonna be on this cool podcast and you're gonna be talking like you're confident and, and you're not even gonna be nervous. I wouldn't have believed you. Right?

1 (18m 43s):
And this is in front of you one person right now, right? JLD. Back then I was terrified. You, when I would do speaking, I would like get blotchy skin, I would sweat, my pits would just get like crazy sweaty. I would, it sounded like I'd been chewing on two bags of cotton in my mouth. My mouth would get so dry 'cause I'd get so nervous. Yet that talk did, you know, built and schools and whatnot all over the world. And, and it was because at some point everyone has to make the decision what's bigger for me, my fear or my message, what's more important? Is it my fear or my message? Because all the fears are gonna come up. I about, dude, there's people listening to this right now that are going deep down inside and they know they want to, to do a TEDx talk, whether it's with thoughts or someone else.

1 (19m 24s):
I mean, you know, go do your thing. I it's up to you, but what deep down they know they're supposed to do it, but then the imposter syndrome comes up, the procrastination comes up, the I'll do it next year comes up. They don't realize that life is like slipping them by, right? So the answer to your question, concise of how long does it take to land a TEDx talk in 2024, it takes a week. If we craft your application the way that we craft applications, if we get it out to the right people, which is our job that's sort of built an entire company around, it could take a week, take two weeks. What really matters is like, is those fears that come up and helping people work through those so they can get to the other side and they can like be that definition of that saying The definition of courage is not the absence of fear. It's feeling the fear and doing it anyways

0 (20m 6s):
In fire. Nation, how do you ensure that you don't let fear win? That you rise above, that you overcome it, that you recognize that you're a human. So yes, you're gonna have doubts, you're gonna have fears, stresses and anxieties, being a human being. How do you overcome these things? How do you rise above? You have the right support system, the right support individuals, the right team around you. And that's what Taylor's offering. So Fire Nation, listen to these next words, tailor, what do they need to do to take the next step?

1 (20m 38s):
I mean, it's pretty simple. We just have a fun conversation. You know, we have a fun, a fun conversation with someone on my team who are amazing. We've helped hundreds of people get over the fear, the imposter syndrome and just kind of acknowledge, yeah, that can be here while you stay on your purpose. You know what I mean? The fear doesn't have to go away. So the way that we do, let's have a fun call, let's chat, let's, let's discuss your idea. Most people have a bunch of ideas. You know, most people have at least 3, 4, 5 different talks that they wanna do. So on the call, the the idea is like, let's narrow it down, let's figure out which is the, which is the TEDx talk that you should do this year. You know, it's not saying you can't do ano another one next year. We've got clients that have landed. I think the most I've seen someone land is nine TEDx talks.

1 (21m 19s):
I think that's insane. And, A, little bit overkill. But we've got clients that I've got client, Jason Reed, his first talk got 130,000 views, his next talk, got over a million views, got another client who, what is her first talk had 60,000 views, which is nothing to Shake a stick at, that's great. But her next one had 14 million. So sometimes you got that warmup talk, you know what I mean? So the, those people that have some, a bunch of ideas in their mind, welcome to the club, you're a human being. You got a bunch of stuff that you could share. So it all starts with one phone call. Chat about the idea that is, you know, emerging, wanting to come out now. And then we can go over the system, the blueprint, like the playbook. This is how you land a TEDx talk. And if at the end of the call you, you choose to work with us. Amazing. That, that sounds fantastic. And if not, at least you know exactly how to get there and, and you can actually get your message outta your head, outta your heart and into the world this year.

0 (22m 5s):
Fire Nation, I hope you are fired up. And what is the URL that you want Fire Nation to go to, to take that next step?

1 (22m 13s):
Okay, the URL is Thought-Leader.com/fire.

0 (22m 21s):
If you're ready to get fired up, Fire Nation, take that call to action that Taylor just shared. Have a conversation with somebody on his team to see if this is the right fit for you. For a lot of you, it will be for some of you, it won't be no harm, no foul, but at least take that next step to find out. Taylor Fire Nation knows that they're the average of the five people that they spend the most time with. They've been hanging out with us TC and JLD. So Fire Nation, keep up the heat and for links to everything we talked about, visit EOFire.com type Taylor in the search bar and the show notes page will pop right up. But your call to action today, Fire Nation, is to take the next step. Thought-Leader.com/fire. Taylor, thank you for sharing your truth, your knowledge, your value with Fire Nation for that brother, we salute you and we will catch you on the flip side.

0 (23m 9s):
Hey, Fire Nation, a huge thank you to our sponsors and Taylor for sponsoring today's episode and Fire Nation successful entrepreneurs accomplish big goals. That's why I created The Freedom Journal to guide you in accomplishing your number one goal in a hundred days. And we're talking step by step. So visits thereedomjournal.com and I'll catch you there. Or on the flippity flip side. Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must. Listen, listen to Marketing Made Simple wherever you get your podcasts.