1 (2s):
Boom. Shake the room. Fire Nation, JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network with great shows like Content Is Profits. Today we'll be breaking down how to do a TEDx talk in the next 90 days, even if you aren't a speaker, to drop these value bombs, I brought Taylor Conroy into EO Fire Studios. Taylor has helped 400 entrepreneurs land TEDx talks around the world, garnering tens of millions of views. He's been a speaker at Harvard, the United Nations, Disney, KPMG, and in front of audiences of 10,000 plus people. And today, if our Nation will talk about why, why you should be doing a TEDx Talk this year, we'll talk about attention, we'll talk about real results, we'll talk about money, and we'll talk about some secrets being revealed about becoming a paid speaker and so much more.

1 (54s):
And the big thank you for sponsoring today's episode goes to Taylor and our sponsors

Factor (60s):
Factor is America's number one, ready to eat meal kit that can help you fuel up fast with meals delivered straight to your door. Head to factormeals.com/eofire50. That's five zero. Use code EOFire50 to get 50% off your first box. That's code EOFire50 at factormeals.com/eofire50

Outbound Squad (1m 24s):
Outbound Squad hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, The Monthly app with Jason Ethan, where they share hacks, tips and tricks. Listen to Outbound Squad, wherever you get your podcasts.

1 (1m 47s):
Taylor, say What's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Yeah.

0 (1m 56s):
Okay. What's up everybody? Thanks for having me. JLD. Much appreciated. Good to be back. And here's the thing about success that I think most people would disagree with, that success, consistent long-term success is, would actually be perceived as boring to most people because most people focus on the outputs. The only thing when they get successful do they celebrate what I focus on. I've got a big sign on my desk that says I love inputs like the Daily Grind, cuz finding enjoyment to that basically guarantees long-term success.

1 (2m 25s):
Love that. Such a great start to our episode, Fire Nation all talking about how to do a TEDx talk in the next 90 days. And this is even if you aren't a Speaker Fire Nation. So you're gonna want to hear more about this. Let's start at the beginning. Why, why should Fire Nation be doing a TEDx talk this year?

0 (2m 47s):
Yeah, it's so funny. I get that question a lot and I think, you know, you shouldn't, you shouldn't, unless you want this year to be ridiculous. You shouldn't, unless you want to go way beyond your comfort zone. If you wanna be a paid speaker, there's literally nothing that contributes more to a paid speaker experience or career than a TEDx stock. If you wanna sell your book, there's nothing that's gonna contribute more to that than a TEDx stock. If you wanna get one-on-one coaching clients or group coaching clients, or you wanna do freaking retreats in Hawaii, there's nothing that's gonna contribute more. It's, it means it's 18 minutes of authority, credibility, building, perceived value creating that is unparalleled on the face of the earth.

0 (3m 27s):
And I know I'm sounding like, it sounds like I'm speaking hyperbole. Tell me one YouTube channel has more than 38 million subscribers. Wow. That continually pumps out the same stage, the same sign, the same lighting. So people have, are, are used to, they're conditioned to watching TEDx talks unlike any other platform on the planet. That's why we call it the biggest stage on earth.

1 (3m 47s):
It's the biggest stage on Earth Fire Nation. I'm still quite devastated because, man, I had a TEDx talk lined up here in San Juan and it was gonna be a beautiful stage. And of course, you know, the typical everything that you have with a TEDx talk and then it was canceled because of Covid and it was devastating. We still did it virtually, but I mean, and it's not even close to the same. Like you have to be in person on that stage. You have that for life. And I wanna talk about that attention. Let's talk about the views that your clients get on their TEDx talks.

0 (4m 23s):
Let's pretend you worked with us, okay? Just for example here, John, the views that our clients get, we've got a client who's got, I dunno, close to 15 million views. It's pretty typical for people to hover around a million, 2 million, got multiple clients at three, four, 5 million views. And let's be realistic, not everybody's gonna get 5 million views, right? The first, the first person I ever helped get a TEDx talk was 10 years ago that he was a kid. He was like 19 or 18 or 19, came to me. He is like, Hey, I just dropped outta high school because we, you know, basketball's done this guy's like six, seven. That's the only reason he was staying in high school, play basketball. And he is like, I, you know, I've heard that you, maybe you can mentor me. And I said, yeah, it sounds great. I can help you to get a TEDx talk. I'll, I'll title it for you, I'll help you practice it.

0 (5m 4s):
And that kid who's now in his guess, he's like early thirties or late twenties now, I should say late twenties, that kid got 5 million views to his TEDx talk because of the right titling, the right practicing, the right writing of the talk. The talk led to 300 paid speaking gigs all over the world. The kid, he literally made millions of dollars because of a talk that he did when he was, I think he actually delivered the talk when he was actually 20, which is kind of mind blowing. And again, not everybody's gonna go as crazy as this kid did, but with our, with our offering, what we we're so confident in our network and the people that watch what we do, and the way that we market talks is that we guarantee every client of ours that goes through our process, every client will get at least 50,000 views at least.

0 (5m 48s):
So if someone's like, ah, I'd really like to do it, and I just wanna make sure people would watch it, don't worry about that. We've got that. The reason we've got that is because we've built a network over five years of people that love watching TEDx talks. And these aren't just views of people like, you know, clicking like and then moving on. We've got tons of, you got likes, you got comments, you got tons of engagement so that your talk actually reaches the people that are supposed to reach.

1 (6m 9s):
I mean, Fire Nation, just picture that. And this is the minimum. I mean, picture 50,000 people, that is a packed NFL football game. And, and you're on stage in the middle of that speaking and people are listening and that is crazy. And then, you know, some people are 10, 20, 50 X-ing that because they're just hitting it out the park for some reason. And of course you have a lot better chance of hanging out the park when you're working with people that know what they're doing. So I wanna talk real results because you just shared what happens. 300 paid speaking gig, millions of dollars in paid speaking revenue for that one individual. Let's talk about real results. What can happen for someone that does a TEDx talk?

0 (6m 51s):
I really like your example of the stadium analogy. And so let's stick with that for a second. If you guys, if you picture 50,000 humans all sitting there, maybe they're sipping a beer or whatever they're doing in a stadium, they're sitting there and they're watching you do this fire talk, this epic talk. The real question to me is I always ask like, if 50,000 people watched you, what percentage of those, or how many of those would do the thing that you would love for people to do with you after the talk? Meaning do they wanna to hire you as a, a coach, right? You know, maybe you're a coach and you help people one-on-one, or you help people in group, you think about how many people out of 50,000 would book you. And a lot of people say, well, at least a hundred, you know, maybe even 500, you know, like 1% of people would book me, it should be 500 people.

0 (7m 34s):
And then you think, okay, well how much do you charge if let's save a hundred, let's be conservative. Let's say a hundred people book you. How much do you charge? Maybe people charge like three grand for their coaching. That alone is $300,000. I'm not trying to be like, you know, gregarious and think that like everybody's gonna get results through the roof. But I've seen it over and over and over again. We've got a client who had at 5,000 views, John, this guy, 5,000 views by the way. He was terrified to do a talk, terrified to pu to speak in public, terrified to actually put himself out there. Like almost every one of our clients are. Yet he gets on stage, does it? He one right around 5,000 views, he passed the $75,000 mark in revenue generated from workshops and speaking gigs. And by the way, he had never been paid to speak before on his life.

0 (8m 15s):
His name's Mike, his his talk, by the way he can watch it online, it's called My Other Car, is a Time Machine. It's hilarious. He did an amazing job. He was a a, a flight attendant at Southwest, did this TEDx talk. So, but what I'm saying is like, he wasn't a Harvard professor, he wasn't some crazy expert in his field. He just gave a passionate, thorough, thoughtful TEDx talk the way that we helped people write them. And he is now, he's edging up on that hundred thousand dollars mark in workshops and paid speaking gigs because he, he made his, his message bigger than his fear. And that's what it always comes down to for people is like, man, I've had this thing inside me. I guarantee a bunch of people in the e f you know, entrepreneurs on fire community, they've, they've been thinking about it for years. Chancellor, before you did Puerto Rico, San Juan, you probably could have done it, done a TEDx talk five years ago, right?

0 (9m 1s):
Like you've had something in you for a long time. And the mat, it always comes down to the decision, what's bigger? My fear of public speaking, my fear of not being good enough, my fear of it not reaching enough people or the message that you actually have inside you that's meant to reach a whole bunch of people.

1 (9m 15s):
Make your message bigger than your fear. I love that phrase, Fire Nation. In fact, I always love to say, you have an obligation to share your voice, your message, your mission with the world because it will help people period. The the amounts that's unknown, that's up to you in a lot of ways, but it will help people. Now, before we take a quick break, Taylor, believe it or not, I know it's hard to believe, but not every single person listens to the very end of every single episode that I do. It's heartbreaking, but it happens sometimes. So I don't want them to miss something that's really cool that we're doing. So please, what do you wanna make sure that Firey Nation knows about something that you're offering to my audience?

0 (9m 60s):
This is the second time I've been on your podcast as you as you know, hopefully you remember. And we always like to, to offer entrepreneurs and coaches a special deal on our services. And when we've offer a a, a breadth of, is that the right word? Breadth of offerings. Yeah, that sounds good. And someone wants to land a TEDx stock this year, then hop on a call with us, the call's totally free. We'll dive into your idea, dive into the timeline as to what it's gonna take to get a TEDx stock, all that jazz. And you'll, every e o f member will get a special discount on us.

1 (10m 29s):
Wow. So what's the call to action URL for that?

0 (10m 32s):
It is thoughtleader.com/apply. Slot thoughtleader.com/apply.

1 (10m 39s):
Fire Nation, thoughtleader.com/apply. You owe it to yourself to get on a TEDx stage. I know it's scary and I know it can be uncomfortable to think about something like this, but believe me, Fire Nation, all the magic happens outside of your comfort zone, not in your comfort zone, outside of your comfort zone. So get the flip out of your comfort zone, make magic happen. And we'll be right back after we thank our sponsors.

Factor (11m 10s):
Spring is finally here. And with more fun in the sun on your agenda, I'm guessing you could probably use some help with convenient, nutritious meals. That's why I'm excited to tell you about Factor, America's number one, ready to eat meal kit that can help you fuel up fast with meals delivered straight to your door with Factor you can skip the chopping, prepping and cleaning up to their fresh never frozen meals are ready. In just two minutes, you'll save time, eat well, and be able to get back to doing what you love most. Plus, Factors delicious flavor packed options include everything from keto to calorie smart vegan plus veggie and protein plus prepared by chefs and approved by dieticians. Each meal has all the ingredients you need to feel satisfied all day long while meeting your goals.

Factor (11m 53s):
They also offer an assortment of 45 plus add-ons, including breakfast items like egg bites, smoothies, and more. Head to factormeals.com/eofire50. That's 5 0 and use code EOFire50 to get 50% off your first box. That's code, EOFire50 at factor meals.com/eofire50

Hubspot (12m 16s):
Content is a major driver of traffic and leads in most businesses, but creating great content takes a lot of time and people, that's why AI is making major headlines these days. And HubSpot’s AI powered content assistant is coming in hot. HubSpot’s AI powered content assistant helps marketers brainstorm, create, and share content quickly and easily. It not only can help you come up with content ideas, it can also help you draft blog outlines, write content on any topic, develop prospecting emails and more. HubSpot also offers chats Spott a conversational bot and HubSpot CRM Wiz need help finding contact records, running reports, or pulling up data points, chats spots, got your back. HubSpot's new AI tools are powered by Open AI's, GPT-3 and our all-in-one

Hubspot (12m 57s):
AI power tools designed to help save you time but get more done and grow your business faster. The easy-to-use CRM just got even easier in a world buzzing with AI solutions. HubSpot just released some incredible tools that are going to level up your productivity and grow your business. Get early access to HubSpot AI today at hubspot.com/artificial intelligence.

1 (13m 18s):
Taylor, we're back and I wanna talk about dollar, dollar bills, y'all, and again, we've mentioned the millions of dollars that one of your clients made from his 300 plus paid speaking gigs. But can we just, the average person right now, this listening, I mean nobody's average just listening to this podcast, you're already way above average. But can somebody in Fire Nation actually make money from a TEDx talk?

0 (13m 42s):
To be honest with you, when you do it this way, if you have 50,000 humans watching your talk, unless you have like literally no way to monetize your stuff whatsoever, you're ideally going to trip over money that could come in. Here's what I mean is like your, your people in your nation, they need to get really clear, how do I wanna monetize this thing? Do I wanna sell more books? Do I wanna sell coaching? Do I wanna become a paid speaker? Because, and this is something we talked about when we were connecting before the podcast, is like if someone wants to be a paid speaker for example, then there's one thing, literally one thing, and by the way, I've spoken at Harvard, Princeton, United Nations four times, Cornell, nyu, kpmg, Pfizer, Morgan Stanley, corporations all over the world have spoken in front of a hundred thousand people live. So, wow, if there's one piece of advice that I have for people that wanna become paid speakers, it is this, stop going out and doing all the free gigs you possibly can, all the low paid gigs you possibly can, and building up some sort of imaginary quote unquote portfolio.

0 (14m 35s):
What in reality, the one thing that matters and the one thing that will contribute more to a paid speaking career than anything else. And this isn't just my experience, this is hundreds of my clients experience, is having one authority building credibility building talk that you can send to the right people who have a budget to pay you to speak. I hope that's landing is like the old way of speaking is go out and just speak in front of as many people as possible, hoping there's one person in the room that can book you for another paid speaking gig. And then, and then maybe there's one person in that room and you get a bunch of referrals. If someone's telling you that you build a speaking gig, spill speaking career on referrals is because they don't know how to build one faster. So if you want to trust them, if you wanna take five to 10 years to build a speaking career, if you wanna take one year to start getting paid to speak, or six months to start getting paid to speak, have a piece of footage, aka a TEDx talk with great lighting, the great stage, the great state with the great sign in the background with the authority that comes along with the TEDx talk.

0 (15m 33s):
And then, and only then send that talk out to the people that can book you to speak. And by the way, all of this and more is stuff that we teach. We teach people how to write the talk, we get them in talk practice community so they can practice the talk on their peers over Zoom. We help them land a talk. We literally guarantee every single one of our clients will land a talk as long as they follow our very, very simple steps and they guarantee that they get 50,000 views to that talk. So tell me this, John, if you had John, John a who's got a cool speaker site and some pictures on it, and he says that he's a good speaker, but no video of him speaking or you've got John B who's got whatever, the same speaker site, but he is got a TEDx talk of him doing a talk, him doing amazing talk, he's got 50,000 views to that talk.

0 (16m 18s):
Which one is more likely gonna get booked to speak? Which one has a higher perceived value and and your higher perceived value correlates to how much you get paid to speak. So if you wanna do free gigs, don't do a TEDx talk. If you wanna get paid gigs due to a TEDx talk, I think it's as simple as that.

1 (16m 34s):
Fire Nation. There's a reason why I had Taylor back on Entrepreneurs on Fire because when he was on back in the day, you loved him. Fire Nation loved him, they took his call to action, many people worked with him and they've had great results. And I personally love secrets being revealed on entrepreneurs on Fire. So what is the secret, Taylor, to becoming a paid speaker?

0 (16m 60s):
The secret is, once you have that talk, right, once you have this amazing film talk is getting really clear, what's my lane, what's my niche? What is the, what is the piece of the pie that I'm going to chunk out for myself? And I'll give you an example. We had a client, Ellie Nash does this TEDx talk. The thing gets, I think it's got about four or 5 million views now. The talk is called escaping Porn addiction. So he's addressing this huge elephant in the room, this ma this monster subject that very few people are willing to address. And he decided that, he goes, you know what? I think my niche initially is going to be within the Jewish community because that, because he's Jewish, that's where he had some inroads, right?

0 (17m 39s):
So at first his, his whole strategy was leverage the people that are close to me first, then go bigger, then go bigger, then go bigger. And what he told me, he said once the talk had about 50,000 views, he could get into all of this kind of niche level press within his Jewish community. Once he had about a hundred thousand views, 150,000 views, he started hitting the mainstream, like big pr, you know, wall Street Journal type publications. And now that he's got 4 million views, imagine him taking that talk and sending it to the right people that have a budget to pay him to speak. If you've got 4 million, that's 4 million people that have said this is an amazing talk. There's 4 million people that are saying this is someone that's worthy of being on your stage. So when you know what your niche is, whether it be social good, whether it be overcoming trauma, overcoming addiction, parenting, maybe it's climate change, when you know what your niche is and you have a really amazing credibility building, authority building talk that you can take that talk, send it to people within that niche that are putting on conferences.

0 (18m 35s):
And by the way, kind of a spoiler alert, we have a list of 3000 events, associations, and conferences that are happening all over the world that we give our clients a access to so that they can take that talk and not be guessing, where should I send it? We say, say, send it here, here, and here, and make the process as easy as possible for them to actually get paid for their message.

1 (18m 54s):
So, Taylor, I wanna end with a Bang Brother. Once again, what does Fire Nation need to do to get in contact with you to get this ball rolling, to do a TEDx Talk this year? I

0 (19m 7s):
Mean, it's pretty simple. If you're on your computer right now, go to thoughtleader.com/apply, book a call with us. It's a free call. It's a very, very fun call. We'll talk about your goals, we'll talk about your idea, we'll talk about your title, talk about all those wonderful things. And when everything's a fit, we'll guarantee that not only will you land a talk, but it'll get 50,000 views to it because we love the Entrepreneurs on Fire Community and you guys are full of amazing people and I'm guaranteeing anybody who's listening to this this far in the, in the in the podcast has a message if they're, if they're actually listening to the end like this, right? I'll just speak directly to you people that are listening to the end.

0 (19m 47s):
You have a message inside you. You know it's not inside, you just stay inside until the day you die. It's meant to come out to the world and impact the people that it's meant to reach. I'm purely and thought leaders purely a vehicle to help you do that. So if we can serve you in doing that and support you, we'd love to

1 (20m 2s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with TC and JLD today, so keep up that heat. For links to everything that we talked about, visit eofire.com, type Taylor in the search bar, the show notes page will pop right up and one last time that call to action thoughtleader.com/apply. Get that ball moving. Taylor, thank you for sharing your truth, knowledge, and value with Fire Nation. For that we salute you and we'll catch you on the flip side. Hey, Fire Nation, a huge thank you to our sponsors and Taylor for sponsoring today's episode in Fire Nation.

1 (20m 43s):
What can 3000 of the world's most successful entrepreneurs teach you? How about how to achieve financial freedom and fulfillment? My first traditionally published book, the Common Path to Uncommon Success, is a revolutionary 17 step roadmap that will lead you to the lifestyle you've been dreaming about. This book took me 10 years of accumulating the genius of the world's top entrepreneurs, and you can get it all in one place when you visit uncommonsuccessbook.com. I'll catch you there. Or on the flip side

Factor (21m 13s):
factor is America's number one ready to eat meal kit that can help you fuel up fast with meals delivered straight to your door. Head to factor meals.com/eo fire 50, that's five zero in use code EOFire 50 to get 50% off your first box. That's code EOFire50 at factormeals.com/eofire50

Outbound Squad (21m 38s):
Outbound Squad hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, The Monthly app with Jason Ethan, where they share hacks, tips and tricks. Listen to Outbound Squad wherever you get your podcasts.