Shaan Rais is a Luxury Branding Consultant, helping CEO’s, Business Owners and Entrepreneurs position themselves lucratively apart from their competition. His skillset is helping you differentiate and dominate in business.

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Guest Resource

Leadership Brand Assessment – Take the Free Assessment to Reveal Your TRUE Brand Identity.

3 Value Bombs

1) Price is a reflection of value and not market trends.

2) Those who pay the least want the most and those who pay the most want the least. The higher the price the more value the client and the less work is required from you so start at the top.

3) No one can be more than you, than you. The stronger your personal brand, the more you attract higher paying clients, higher paying opportunities and higher volume value partnerships.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Creating a Luxury Leadership Brand

[1:37] – Shaan shares something that he believes about becoming successful that most people disagree with.

You already have what it takes, you were born with it, you earned it, we were forged by fire. It is the fire that you walk through every single day that already becomes your claim to fame.

[2:50] – Shaan talks about how to personally stand out in today’s crowded marketplace.

Build a personal brand that authentically reflects your unique strengths and then your story and then your value.
Nobody cares about the story unless you can tell the story that is going to help the person get to where they want to go.
When the transition from story to value happens, your brand becomes a bridge and your brand becomes unforgettable not just noticeable.

[3:38] – Shaan gives an example.

He had a realization in the beginning of Covid when people told him that he can no longer speak, no longer coach, no longer speak in room or fly because of the restrictions.
He didn’t believe that he could not touch or serve people and so he went live on Facebook and in less than 90 days he collected $450,000 in cash. He used his education, experience and expertise that he always in a different market and it gave him a revenue.
He told his story of how he made the 3 E’s (education, experience and expertise)turning it to the 3 I’s (impact, income and independence) in less than 90 days and nobody says no to him.

[4:40] – Shaan, talks about what’s the best way to differentiate yourself as a luxury item.

If you want to position yourself as the expert, focus on exclusivity, high quality service and deliver outcomes that elevate your client’s status or results because its not about you.
When you can turn your pearl of wisdom into someone’s unforgettable platform that helps them to become visible, credible and profitable, you are golding and there is no price that a person will work with you because you are giving them their results.

[5:37] – Shaan talks about how to stand out as a beginner when there is too much competition out there.

Competition is everywhere but beginners stand out by niching down being authentic and providing exemptional value that speaks directly to their audience needs.
You don’t have to be a 10 to start, but you have to start to become a 10.

[8:05] – Shaan gives an example of a niche.

Its really about who you are. Every person has their own niche just by being authentic.
Brand you not what you do.
He took coaching in college and the coaching is evidence-based and not motivational. He took something that existed from another industry and brought it to this vertical.
Do a background check of yourself. Create a list of things that you love and that you are passionate about, that is easy for you but is hard for everyone else and you will find this unique propositions that you already have and tie it together which they call the “blue sea”.

[10:45] – A timeout to thank our sponsors!

HubSpot: Breeze is HubSpot’s collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more!
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[13:44] – Shaan talks about how to raise your prices knowing everyone else is lowering theirs.

It is by showcasing that unique transformation that you and only you can provide and delivering exemptional results that justify the premium.
Price is a reflection of value and not market trends.
Add a zero to your number and see how you can justify the higher price by looking what needs to be added and what needs to be taken away.
Those who pay the least want the most and those who pay the most want the least. The higher the price the more value the client and the less work is required from you so start at the top.

[15:41] – Shaan talks about where the money comes from in branding yourself.

The money comes from becoming that “go to authority” in your space.
No one can be more than you, than you. The stronger your personal brand, the more you attract higher paying clients, higher paying opportunities and higher volume value partnerships.

[16:30] – Shaan tells more about the challenging journey of going from competence to extreme levels of confidence.

Continually invest in yourself and in your personal growth. It is by continually investing in your personal growth, taking bold actions and surrounding yourself with a supportive community that reinforces your success.
You can’t do it alone. Confidence comes from mastery and delivering real results.
When you help one person , you go form 6 to 7 and its called incremental.
As lonngas you are consistent, your incremental becomes exponential.

[18:00] – Shaan gives his key takeaway.

Nobody can be more than you. Brand you not what you do.
Business is a spiritual game and the more authentic you can be, the more brand you, the more you and your brand can bring to the table, the more successful you will be.

[19:13] – Call to action.

Leadership Brand Assessment – Take the Free Assessment to Reveal Your TRUE Brand Identity.

[22:23] – Thank you to our Sponsors!

HubSpot: Breeze is HubSpot’s collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more!
Thrivetime Show: Attend the world’s highest rated business growth workshop taught personally by Clay Clark & featuring Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!