Shaahin Cheyene is an entrepreneur, author, and speaker who has founded several successful companies. He is known for his expertise in digital marketing and disruptive business strategies.
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Guest Resources
Podcast Cola – Get booked on podcasts!
Shaahin’s Email – Connect with Shaahin via email.
3 Value Bombs
1) The story behind the product is more important than the product itself.
2) Speak in a way that is consistent with your agenda. Do not try to sell anything, but offer value and build relationships.
3) Guesting on other podcasts can quickly build a following, but getting on popular shows takes time and effort.
Sponsors
HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Building a company with over $1 Billion in revenue before your 21st birthday with Shaahin Cheyene
[1:35] – Shaahin shares something he believes about becoming successful that most people disagree with.
- He believes that the story behind the product is more important than the product itself.
[1:59] – Shaahin shares how he built a company with over 1 Billion in revenue before his 21st birthday.
- He started at 16, and his family had immigrated to the US and were poor. He left home at 15 and found his way into the electronic music scene, where he saw that DJs and promoters were broke, but drug dealers were thriving.
- He created a legal, natural version of ecstasy and sold it through drug dealers, eventually making it one of the most successful supplement products ever.
- He believes that being a guest on podcasts is a powerful marketing tool.
[6:59] – What is the power of marketing when it comes to being a guest on podcasts?
- Shaahin has multiple successful Amazon companies and has recently shifted to a startup called Podcast Cola. He learned that being a guest on podcasts is an effective way to promote books, but he found it challenging to connect with top podcasts.
- He realized that representing oneself can sometimes be perceived as unprofessional and that social proof is essential in gaining credibility.
- Podcast Cola offers a service where they craft a story for clients and represent them on other people’s shows to maximize social proof and borrow their audience.
- He acknowledges the hard work and dedication required to run a successful podcast.
[12:23] – A timeout to thank our sponsors!
- HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
- FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
[14:50] – What are your top tips for being a great podcast guest?
- If you don’t have money, you can represent yourself but won’t get significant opportunities. Be honest with yourself about your achievements.
- Speak in a way that is consistent with your agenda. Do not try to sell anything, but offer value and build relationships.
- Use the power of storytelling to connect with people. Research the host or guest before going on a show.
[18:13] – Shaahin talks about his book – Podcast Famous – and why Fire Nation should get a copy.
- Shaahin offers a FREE copy of his upcoming book, “Podcast Famous”, to Fire Nation, which teaches you how to become famous by doing podcasts.
- Guesting on other podcasts can quickly build a following, but getting on popular shows takes time and effort.
- Shaahin admires JLD for being the first to openly share his earnings.
[21:22] – How can Fire Nation get a FREE copy of your book?
- Podcast Cola – Check out the website and get a FREE copy of Shaahin’s book – Podcast Cola!
- Shaahin’s Email – Connect with Shaahin via email.
- Shaahin’s Website – Learn more about how to CRUSH it on Amazon.
[23:06] – Thank you to our Sponsors!
- HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
- FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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