Sally Hogshead is the world’s authority on the science of fascination. Based on her studies of over 300,000 people, her company developed the very first methodology to actually measure your personal brand named The Fascination Advantage. Sally returns to Fire Nation by popular demand to share the results of the over 1,600 listeners who jumped on her last offer when she gave away her Fascination Advantage, and we’ll also be chatting about her new book: How the World sees YOU.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Would YOUR audience benefit from this?
- Sally is offering the Fascination Advantage to the extended Fire Nation family until July 24th! You can share this special offer with your audience, co-workers or friends by writing a blog post about your own results, hosting a podcast episode about the importance of knowing your fascination advantage, or by creating a video about YOUR results to share with YOUR audience. They will be FASCINATED!
Success Quote
- ‘To become more successful, you don’t have to change who you are, you have to become more of who you are.’ – Sally Hogshead
How to Fascinate
- Sally takes us on a journey through my fascination advantage results, sharing with Fire Nation how to create an anthem and why it’s so important to identify your own personal brand. After you take the free assessment, don’t forget to check out page 365 of Sally’s new book, How the World Sees You! She includes a list of nouns to help you describe what you do best so you can create your own anthem, too.
- We discuss a REAL WORLD example of how to use your anthem to excel in EVERY scenario you encounter – in both business and in life. My anthem? Results Oriented and Energy.
- Listen in as Sally also discusses how using your primary and secondary advantages compare to using your dormant advantage, and why it’s so important to have these clearly defined. It can even help you find out who you work best with! (Hint: Kate and I make a great team for a reason, and Sally’s assessment proves it!)
- If we have a message to share, then it’s our responsibility to make sure we are delivering the most value by using our advantages.
Best Business Book
- How the world sees you by Sally Hogshead
Interview Links
- Howtofascinate.com/you (Sally’s offer for a free assessment has expired, but the test is 10x worth the investment!)
- ProjectFascination.com
Sponsors
- 99Designs: The #1 marketplace for graphic design. Visit 99Designs.com/Fire and enjoy the $99 savings!
- eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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