Robert Kerbeck’s true crime memoir, RUSE: Lying the American Dream from Hollywood to Wall Street, is the story of how a wannabe actor became the world’s greatest corporate spy. RUSE has received praise from Frank Abagnale (Catch Me If You Can), Bradley Hope (Billion Dollar Whale), and former CIA Spy Valerie Plame (Fair Game). It is currently in development for a TV series.

Apple | Spotify | iHeart

Guest Resource

RUSE: Lying the American Dream from Hollywood to Wall Street – Buy Robert’s book and watch the trailer for the Ruse TV adaptation!

3 Value Bombs

1) Take the journey you want to take. Life is short and precious. Spend your life doing what you want to do.

2) Firms only want to recruit the top 10%, the top 5%, and the top 1% and steal them away in order to bring their talents and often their secrets with them. Corporate spying is alive and well.

3) A corporate spy is hired by the largest corporations in America because what they’re looking for is the edge to increase revenue and their rankings in a given industry. Anything and everything that a corporation and executives at a corporation can leverage to increase their bottom line, they’ll do.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Former Corporate Spy Tells All

[1:06] – Robert shares something that he believes about becoming successful that most people disagree with.

Stretching the truth, bending the truth, and even occasionally lying is A-OK in Corporate America.

[1:38] – What is a corporate spy?

A corporate spy is hired by the largest corporations in America because what they’re looking for is the edge to increase revenue and their rankings in a given industry. Anything and everything that a corporation and executives at a corporation can leverage to increase their bottom line, they’ll do.

[2:42] – Some examples of what it looks like.

Imagine going after the top people at your rivals’ corporations and being able to steal them. Just poaching top talent from your rivals is a game changer.

[4:19] – How did Robert start out as a corporate spy?

He fell in love with acting after he graduated college. He was supposed to take over an automobile dealership in Philadelphia.
He moved to New York, and as he was working, he stumbled into a job as a corporate spy, which turned out to be far more ethically challenging than selling cars.

[6:26] – Robert’s first job and what it was like.

He and his buddy got hired in a secret spy firm, where they were the first two men ever hired.
They were tasked with finding out who the designers of top secret weapons programs were: who was designing them, who was on the team, what the programs were, and what they were doing.

[8:48] – The scariest moment in his career.

A few years later, the authorities were searching for this guy who was known as the world’s most famous hacker.
Somehow the authorities stumbled onto his trail, and all of a sudden they were getting messages from the FBI. They were being told that they needed to turn themselves in.

[11:55] – A timeout to thank our sponsors!

Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

[13:45] – Robert talks about his book

He sent the book to all the people whom he looked up to as heroes who had written amazing books, too, and they all agreed to give him blurbs about the book.
Put it out there. Good things come back.

[15:55] – Does corporate spying still existing today?

Corporate spying is alive and well. 60 to 70% of executives at a given firm aren’t even on LinkedIn because they’re killing it where they are.
Firms only want to recruit the top 10%, the top 5%, and the top 1% and steal them away in order to bring their talents and often their secrets with them.
If you’re looking to pivot to a career as a corporate spy, then check out RobertKerbeck.com. You can e-mail Robert and get tips about how you can get into this career. The only thing is, once you accept this gift, you can never return!

[18:44] – The process of the book turning into a tv show

The cover had Frank Abagnale, and as they were getting started he and his agent started getting calls. One of them was from a really big Los Angeles production company with multiple shows on the air.
There are a lot of moving parts that go into adapting a book to a TV series, and it takes time, but it’s happening.

[22:22] – Robert’s key take away and call to action.

Take the journey you want to take. Life is short and precious. Spend your life doing what you want to do.
RUSE: Lying the American Dream from Hollywood to Wall Street – Buy Robert’s book and watch the trailer for the Ruse TV adaptation!

[24:23] – Thank you to our Sponsors!

Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention John Lee Dumas (my Podopolo username) when you sign up, and start listening now!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Former Corporate Spy Tells All with Robert Kerbeck

Subscribe

Guest Resource

3 Value Bombs

Sponsors

Show Notes

Killer Resources!

Subscribe