Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football player. Following his football career, Rick translated his competitive drive to sales and entrepreneurship by founding Simply Noted, an automated handwritten letter company founded on the idea of making it easy to create simple, scalable, powerful, and meaningful real pen-written communication.

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Guest Resources

Rick’s LinkedIn – Connect with Rick on LinkedIn!

SimplyNoted.com – Join the email list and get your first card for free!

3 Value Bombs

1) Simply Noted is excellent for attracting new clients and retaining current ones.

2) Handwritten notes are a powerful tool gaining popularity in today’s digital and AI revolution.

3) It is essential to prioritize building solid relationships because teamwork leads to success.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: AI-Automated Authenticity: Robot-Written Thank You Notes to Help Businesses Thrive in 2023 with Rick Elmore

[1:55] – What was your AH-HA moment to start the Simply Noted journey?

In 2017, Rick was pursuing an MBA at night school and had a marketing class. His professor mentioned the effectiveness of handwritten notes.
Having grown up without cell phones, he recognized the value of a handwritten note and saw the potential for a business that could automate or scale the process.
After five years, he has built a successful company that helps businesses with handwritten note automation and scaling.

[3:53] – How do you ensure that the thank you notes generated by AI are authentic?

Simply Noted uses advanced technology to create authentic and personalized handwritten notes at scale. They achieve this by combining AI to craft unique messages and robotics to physically write using real pens and stationery.
Their handwritten notes are customizable based on data tracked through a CRM or other software, and they strive to make them indistinguishable from ones you would write yourself.
They use physical stamps and roll pens to ensure authenticity and hyper-focus on the recipient to create a personal touch.

[5:11] – How can businesses benefit from using AI-generated thank you notes?

The Simply Noted platform is excellent for attracting new clients and retaining current ones.
Their most significant and loyal customers use it regularly for customer engagement, such as sending thank you and holiday cards at least twice a year.
Handwritten notes are rare in today’s automated world, and they carry a unique impact that shows your customers you care. With a nearly 100% open rate, it is a powerful prospecting and business-building tool.

[6:43] – Do you have any examples of businesses using AI-generated thank you notes?

Simply Noted works with various businesses, including a luxury hat retailer , an insurance company, and real estate brands to set up personalized triggers for sending handwritten notes for milestones, such as purchases over $100 or birthdays and anniversaries.
They can automate this process through software triggers or handle it manually with a spreadsheet.
The company works with various clients, from political campaigns and nonprofits, to insurance agencies and realtors. The satisfaction of receiving a handwritten note can make a lasting impression and bring joy to customers.

[8:24] – A timeout to thank our sponsors!

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[11:44] – How do you measure the effectiveness of AI-generated thank you notes in building customer loyalty and retention?

One of the main questions they receive from clients is “How do you measure the effectiveness of these handwritten notes?”
They typically check in with clients every three to six months to see how their customer attrition rate and turnover are improving, and they often see positive results.
For outbound business development campaigns, they recommend using personalized QR codes to track who is scanning them and set up triggers for phone calls, text messages, and call tracking numbers.

[13:31] – How can businesses integrate AI-generated thank you notes into their marketing and branding strategy?

As more businesses adopt this tool, it will become a standard part of their marketing and sales tool belt.
With the help of tools like Constant Contact or MailChimp, or any CRM, businesses can easily incorporate handwritten notes into their strategy to improve customer satisfaction and loyalty.

[15:01] – Are there any industries or sectors where AI-generated thank you notes may be less effective?

Handwritten notes are great for businesses in relationship-driven industries such as real estate, nonprofits, insurance, and political campaigns.
They are also gaining popularity in e-commerce with the rise of online marketplaces like Shopify and Amazon.
While the flexibility is great, it is essential to consult with a provider to determine the best setup for your business.

[16:38] – Will this become the norm in the future?

AI will become more prominent in the next five years, but handwritten notes still have a substantial impact.

[18:04] – Rick shares his takeaway.

Most businesses have become too automated and transactional, and personal connections are undervalued.
Simply Note can help scale and automate handwritten notes, but you must build solid relationships to succeed.
Good relationships with clients, vendors, employees, and teams are invaluable for keeping a business open.

[19:08] – Rick gives his call to action.

Rick’s LinkedIn – Connect with Rick on LinkedIn!
SimplyNoted.com – Join the email list and get your first card for free!

[20:15] – Thank you to our sponsor!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

AI-Automated Authenticity: Robot-Written Thank You Notes to Help Businesses Thrive in 2023 with Rick Elmore

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