Ray Sheehan is the owner of Old City Media, a North American event production and experiential marketing agency.

Guest Resources

OldCityMedia.com – Connect with your target market!

Ray’s Email Address – Connect with Ray via email!

3 Value Bombs

1) Being an entrepreneur allows you to think of ways to grow and build.

2) When searching for events, festivals, or retail partners, it is crucial to research and ensure they align with your brand values.

3) If you want to grow your business and attract new customers, it is essential to understand your target audience.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Your Guide to Experiential Marketing – 10 Insider Tips and Tricks for a Successful Brand Roadshow with Ray Sheehan

[1:15] – Ray shares something he believes about becoming successful that most people disagree with.

Ray believes that being an entrepreneur allows you to think of ways to grow and build.

[2:13] – Ray talks about the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Consider the time of year.

Entrepreneurs usually consider Q1 the ideal time for planning, but it can be difficult due to holiday hangovers in many parts of the world. Therefore, people are more mindful of how they spend their money.
Q1 is the time for planning, while Q2, Q3, and Q4 are for marketing and promoting the business.

[3:27] – Ray talks about the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Focus on the consumer.

You need to engage with consumers and the community to understand your target audience and gain insights into your company’s perception.

[4:10] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Choose your partners strategically.

When searching for events, festivals, or retail partners, it is crucial to research and ensure they align with your brand values.
It is important to associate yourself with businesses that match your brand and event preferences.

[5:04] – Ray talks about the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Have a clear objective.

You must establish key performance indicators (KPIs) such as engagement, leads, or sales to gauge success. It will help you create your team’s roadmap and hold everyone accountable.
Goals are essential for accountability and motivation. Without goals and objectives, you’re flying blind, which is not a wise business decision.

[6:26] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Determine your staffing needs.

To build a plan, you must consider where you’re going, when, and how much staffing or resources you have.

[8:22] – A timeout to thank our sponsors!

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[11:35] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Envision your activation setup.

Once you have your plan and staff, it is time to focus on your activation. This means thinking about how to make your presence in the market engaging and memorable for the consumer.

[12:59] – Ray talks about the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Provide value with takeaway products.

After having a great conversation with a potential customer, giving them a takeaway to extend your brand beyond that immediate interaction is essential.
It could be something as simple as a t-shirt, hat, tote bag, stress ball, or other small item with your brand on it.

[14:29] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Capture shareable content.

When you’re at an event, capture the experience by taking photos and videos that can be used for social media and other channels.

[16:12] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Be prepared to scale your roadshow.

Once you’ve successfully tested and measured your event or activation, it’s time to scale. You can now decide which target markets to focus on and where to invest your time, energy, and budget.

[17:19] – Ray discusses the 10 Insider Tips and Tricks for a Successful Brand Roadshow: Engage with partner staff.

Often brands focus on engaging with event attendees but forget about the staff or volunteers, who are also potential customers.
To enhance the experience for these individuals, consider bringing small gifts such as water, energy bars, or other items to show appreciation for their work.

[18:58] – Ray gives his takeaway and call to action.

If you want to grow your business and attract new customers, it is essential to understand your target audience. Doing an activation or roadshow program can help you achieve this and drive sales.
OldCityMedia.com – Connect with your target market!
Ray’s Email Address – Connect with Ray via email!

[20:51] – Thank you to our Sponsor!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Your Guide to Experiential Marketing – 10 Insider Tips and Tricks for a Successful Brand Roadshow with Ray Sheehan

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