Phyllis Khare is an Author, Coach, Adjunct Faculty, Mentor, Co-Founder, Course Creator, Content Director, Marketing Coach. She enjoyed a long career in online marketing and continue to enjoy working with a few select influencers.
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Phyllis Khare Campsite – Get access to Phyllis’ books, journals, YouTube Music videos, and artworks.
3 Value Bombs
1) You learn things through time to help you build the business. It was all about really listening to what people wanted and then building those things.
2) Your life is a journey, and there are chapters in your life, and what you’re doing right now is not necessarily what you’re going to be doing 10 years from now. You might have some inkling of what is on the horizon by where your attention is going and what you’re drawn to.
3) Negotiate. Look into the value of your business before you pitch a number that you think is appropriate.
Sponsors
HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Building and selling a 6 figure business. What you didn’t know.
[1:24] – Phyllis shares something that he believes about becoming successful that most people disagree with.
- Most people will disagree with the idea that there’s one way to do this. They would eventually disagree with that because it really is an individual path in this life and there are so many different ways to get to where you want to go.
[2:11] – Building a 6-figure business.
- You learn things through time to help you build the business. It was all about really listening to what people wanted and then building those things.
- Start to scale it a little bit and start to put a lot more money into advertising and you start building a wider audience and that’s where you can get to those six figures.
[4:30] – When the audience figured out what they wanted.
- Learn to be cautious and to reach out to your community first to see if it’s anything that they actually want.
- It was a very odd situation to have that mismatch between the pitch and the verification of it. You can’t have a business if you don’t have customers.
- Developing a community where everybody feels connected is important.
[7:10] – In a community, what is it exactly that people were paying for that helped bring to 6-figure?
- They built social media manager schools and that trained people to be social media managers and then also as they develop their career be able to turn that into agency business models.
- They were training people how to use not only the social media accounts and platforms, how to use them properly as a marketer for themselves and for their clients, but also teach them how to run their business.
[8:29] – The time they sold their 6-figure business from decision to getting the check in the mail.
- It was very much a personal build. It wasn’t just a business that was built. They reached out to people in the industry that they knew could benefit from it and would take care of it.
- Look into the value of your business before you pitch a number that you think is appropriate.
[11:00] – Having the day they sold their business as the worst experience they had as entrepreneur.
- It’s a very odd sensation to take something that you’ve built for 10 years and you know intimately every nook and cranny of the business and then just hand it to someone.
- Usually, if someone sells a business, the new business sort of kicks the old owner out because they want to do it the way they wanna do it. But in this particular case, she negotiated this contract where she could be there and be the resident expert on what they just bought.
[12:54] – A timeout to thank our sponsors!
- HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
- FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
[16:07] – Working with 5-star clients only.
- She found that the more clients she had, the less comfortable she felt in her abilities, so she always kept it very low.
- She learned very early on that she’s not the type of person who builds an agency herself.
- As a 5-star client, they have to be involved in the business.
[18:24] – Having a balanced life and creating hobbies.
- For Phyllis, her artistic side hustle is her therapy. She’s enjoying creating something pretty and putting it on a physical thing in the world.
- This brought her some coaching clients where she’s teaching them how to do the same thing.
- Side hustles that show up in real life in the physical world are important.
[21:14] – Is retirement in our future?
- There should be an awareness that it’s important not to fill up every waking hour.
- The worst feeling in the world is boredom.
[22:43] – Phyllis’ key take away and call to action.
- Your life is a journey, and there are chapters in your life, and what you’re doing right now is not necessarily what you’re going to be doing 10 years from now. You might have some inkling of what is on the horizon by where your attention is going and what you’re drawn to.
- Phyllis Khare Campsite – Get access to Phyllis’ books, journals, YouTube Music videos, and artworks.
[23:55] – Thank you to our Sponsors!
- HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
- FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!