Peter Sage is a serial entrepreneur, success coach, author, speaker and philosopher. Having left school at age 16 with no qualifications, he has started 27 businesses in nearly as many years. Half of these were started with no money, some failed majestically, two dozen were successful, and several grew to eight figures.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• PeterSage.com – Peter’s website
• Power vs. Force – Peter’s top business book

3 Key Points:

1. Stop trying to prove yourself to the world. Work hard to give to the world.
2. Recognize that by just being an entrepreneur you are already where you want to be.
3. Businesses fail because they are mis-managed.

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Time Stamped Show Notes:

(click the time stamp to jump directly to that point in the episode.)

• [00:27] – Welcoming Peter on the show.
• [00:53] – He loves focusing on his value.
• [01:10] – He is engaged, he has a Jack Russell, and he loves skydiving.
• [01:44] – How do you generate revenue for your business today? – By sharing his message with other entrepreneurs.
  • [02:37] – “Revenue is nothing more than a byproduct or a consequence of adding value to the market.”
  • [03:00] – Offering benefits to people through multiple platforms.
• [03:43] – Worst Entrepreneurial Moment: Failures are looked at as “shortcuts” down the road.
  • [05:06] – The first time he lost a business.
  • [05:20] – Businesses fail because they are mis-managed.
  • [05:57] – Explaining to his team of 17 people that his business had failed, and they would not be getting any more income.
• [07:23] – What do you want people to get from your story? Failure is inevitable.
  • [07:37] – “We grow through our failures. I class my failures as my greatest capital.”
  • [07:51] – Self-worth is not the same as net worth.
  • [08:24] – He had to move on from his mistakes so that he could move forward with his other businesses.
  • [09:02] – Being emotionally mature as an entrepreneur.
• [09:41] – Entrepreneurial AH-HA Moment: When he was 25 and working up to 135 hours each week.
  • [10:57] – He was trying to prove to the world that he was good enough.
  • [11:13] – One night he was driving home and fell asleep at the wheel.
  • [11:32] – He was in shock, waiting for the tow truck. In that moment he realized he was “building a monster.”
  • [12:22] – “The Curse of the White Rabbit”
  • [13:03] – Constantly chasing new goals and constantly wanting more.
  • [14:14] – A game that never ends, “on a fast-track to a heart attack.”
  • [15:03] – Entrepreneurs are built to build businesses, but we can’t chase “external goals to fill an internal gap.”
  • [15:53] – Recognize that you already are what you want to be.
  • [16:14] – Do your work to give a gift to the world, not to prove yourself.
• [17:07] – Biggest weakness? – The habit of looking at his own perspective instead of someone else’s.
  • [18:01] – He has to take time to see how others are receiving his ideas.
  • [18:17] – Be understanding of who you’re speaking with.
• [18:23] – Biggest strength? – Having conviction with his projects and ideas.
  • [19:51] – He is always energized to carry out his ambitions.
  • [20:10] – Inspired source vs. motivated source
  • [21:20] – The reason behind running a marathon.
  • [21:46] – A vision that is not self-centric.
• [24:17] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – Perception of opportunity.
  • What’s the best piece of advice you’ve ever received? – Stop worrying about what other people think.
  • What’s a personal habit that contributes to your success? – His morning routine.
  • Share an internet resource, like Evernote, with Fire Nation – Anything that helps you stay organized.
  • If you could recommend one book to our listeners, what would it be and why? – Power vs. Force
  • Parting piece of advice – Get out of “goop” by recognizing that very few people care about you enough to criticize you.
• [26:27] – PeterSage.com

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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