Penny Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and book marketing/media relations expert. She is the author of 23 books, including: The Amazon Author Formula and From Book to Bestseller.
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Guest Resources
Marketing Expert Inc. – Check out their website.
Penny’s Email – Reach out to Penny directly.
Penny Sansevieri – About Penny.
3 Value Bombs
1) Consistency is a secret to success. There’s a lot of things that are vying for our attention these days but what creates a foundation for success is done in consistency. Whatever it is that you do, do so consistently.
2) Books have a much higher perceive value and sets you apart from other competition. It is a great building block for existing business, for bringing new business and is also a great way to launch a speaking career.
3) When it comes to social media, its not about being everywhere, its about being everywhere that matters.
Sponsor
HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Key to Real Business Success May Surprise You
[1:36] – Penny shares something that she believes about becoming successful that most people disagree with.
- She believes that consistency in business is what really matters to become successful.
[2:15] – Penny tells why she believe that finding our lane is critical to business success.
- When she was new in the business, she wanted to do all the things. The problem with this is you will become the “Jack of all trades but a master of none”. By finding your lane and figuring something you are good at and maximizing it, you will become a better and focused entrepreneur.
[4:54] – Penny shares the secret to succeeding in business.
- Consistency is a secret to success. There’s a lot of things that are vying for our attention these days but what creates a foundation for success is done in consistency. Whatever it is that you do, do so consistently.
- If you pick something to market your business, pick the one that you know you will be consistent with because it would be like inviting people to a party that you didn’t bother to show up.
[7:18] – Penny talks about the bright shiny objects and if we can run a successful business without the distraction of social media.
- One of the popular classes she teach right now is called “How to market your book without Social Media”. Part of the reason why its popular is because people have grown to a point where the shine is sort of worn off and tired of the things they feel they are productive but not really. When you’re always on social media , you overlook other forms like the local media. When you limit or take out social media it opens up other areas where you can invest your time that will help move your business forward.
- When it comes to social media, its not about being everywhere, its about being everywhere that matters.
- The burn rate for entrepreneurs also has to be considered on how long their post will be visible in the social media platform (e,g, TikTok has an immediate burn rate compared to IG and FB).
[11:12] – A timeout to thank our sponsor!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
[14:52] – Penny tells why she believes writing a book is the best marketing tool that an entrepreneur can create for their business.
- She believes there is no quicker way to launch a person’s expertise than to put together a book.
- A book is a 24/7 sales tool.
- Majority of business owners have a lot of content ready, they just need someone to put it together in a strategic way.
- Books have a much higher perceive value and sets you apart from other competition. It is a great building block for existing business, for bringing new business and is also a great way to launch a speaking career. She highly encourage entrepreneurs to consider writing a book because it can expand their business in ways they can’t imagine.
[17:45] – Penny answers if an Entrepreneurial success has to be a wild, risk-taking ride.
- A lot of people doesn’t want to take the risk of leaving a corporate job and its security but at the end of the day there is also no security in a corporate job.
- It doesn’t have to be a wild, crazy ride. You only have to be strategic about what your business is going to offer and not going to offer.
- Business owners feel they are out of control because they are usually in the wrong lane and they are serving the wrong people and doesn’t match their expectations. Yes, there is a risk but there is a risk in everything because it is challenging to run a business.
[20:00] – Penny gives her one key take away.
- Remember that your attention is a commodity . The more focused you are on who you are serving, what you are serving and what you can do to keep pushing that message out there in a consistent way, the more faster you can move forward.
[21:12] – Call to action.
- Marketing Expert Inc. – Check out their website.
- Penny’s Email – Reach out to Penny directly.
- Penny Sansevieri – About Penny.
[20:14] – Thank you to our Sponsor!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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