0 (2s):
Boom, shake the room, fire nation. JLD here with an audio masterclass on why being apathetic is pathetic to drop these value bombs. I have brought to Harley Liechty on the mic. He is 25 and thrives at a business consulting firm in Tulsa, and is passionate about eliminating apathy in people's lives in fire nation. We're gonna be talking about why this is an important topic to discuss when it comes to entrepreneurship, why people are pathetically apathetic, the biggest areas that entrepreneurs get apathetic about in so much more. When we get back from thanking our sponsors, hiring is challenging, especially with everything else you have to consider today.

0 (42s):
But there's one place where hiring is simple, fast, and smart that places ZipRecruiter try ZipRecruiter for free at ziprecruiter.com/fire that's ziprecruiter.com/fire ZipRecruiter. The smartest way to hire looking for a business coach who has helped thousands of entrepreneurs, just like you to increase your profitability by an average of 104% per year, all for less money than it would cost to hire a full-time minimum wage employee. Schedule your free consultation today with clay Clark, a former small business administration entrepreneur of the year at thrivetimeshow.com/fire thrivetimeshow.com/fire Harley say what's up to fire nation and share something interesting about yourself that most people don't know.

1 (1m 29s):
What is that fire nation. So glad to talk to ya. JLD Evan marinading on this question for weeks, but I would say that in sixth grade, I had a, a weird obsession with geography to the point where I memorized every name of every country. And I could identify every name of every country on a map.

0 (1m 52s):
Wow, isn't there like 194 countries

1 (1m 56s):
That may be the total. Now I know back in sixth grade, it was just over 200 countries.

0 (2m 3s):
That's pretty impressive. And something that I bet a lot of people didn't know about you and fire nation. As I mentioned in the introduction, we're going to be talking about why being apathetic is pathetic and Harley. You have a way with words as, and you'll continue to see throughout this interview, but I want to start off just by saying, what is apathy for those of us out here that kind of would love your definition of it. And then why is it such an important topic to discuss in conjunction with entrepreneurship?

1 (2m 34s):
Fabulous JLD definition for apathy? I have a right on the cover of my book, pathetically apathetic that you can find on Amazon, but apathy is defined as showing no interest or energy and unwilling to take action, especially over something important. And just to give a little bit of backstory here, JLD I graduated from college 2017 for more Roberts university, Tulsa, Oklahoma. That's where I'm from and that's where I'm living now. And before I started working at my current job at a business consulting firm, I was a pathetically epithetic man.

1 (3m 20s):
I know, I know, but my father, he he's a successful lawyer over in Dallas and had owned a mill and he owns a multi-million dollar law firm. And so when I was growing up JLD it was, it was pretty easy for me. You know, I didn't have to like stress about where food was coming from, where I'd be living and really anything like that. And so I didn't have to work hard for much or buildup discipline or consistency, but as a result, JLD I didn't realize that I lacked some of the necessary character traits that are actually needed to making a good living, accomplishing great goals and actually defining a great life for myself.

1 (4m 3s):
And so, as a result, when I got out of college, I had pretty much no direction for my life, barely any work ethic to build myself up and sink into a depression. I had no idea what I was living for. And so when I started working at this consulting job, you know, fire nation can look it up. It said a Redmond growth consulting over in Tulsa. I quickly realized this was a place of excellence. You know, JLD the clients we work with grow on average 64% year over year and total revenues and many times more than that. And so, you know, even if getting in there, I hated doing 200 cold calls a day and found the consulting super difficult because I'm naturally not a confrontational person.

1 (4m 52s):
I knew that I just had to stay in the fire and be committed because I knew I would be, I, I would be the man I would need to be. And all that being said here, JLD this inspires me to write this book, pathetically apathetic, because this book highlights the fact that so many people are apathetic with their lives. You know, there's no fire, no intensity, no, no haste to reach your goals or positively change things. And, you know, honestly, I look at JLD at, at, I watched a little video about you and your life. You had to make a dramatic shift from doing the things that, you know, everybody told you to do working in the corporate world and doing, I guess, commercial property management.

1 (5m 38s):
At some point you were just like, I gotta get out of this. This is not where I want to be. Right.

0 (5m 43s):
Absolutely ends. I just want to make a note before we continue any further that foundation, this is such an important and fantastic message. And even back up a little bit more of my story Harley, like when I got out of the army, I became just very apathetic. I mean, I had spent four years as an officer in the army, you know, I was leading men in war, like in talk about intensity and being at risk and all these things. And then I like went back to the civilian world and I was like, well, you know what? I have like six figures in the bank, like low six figures. But I mean, for, you know, a single, no responsibility, mid 20 year old with no debt, that's a ton of money.

0 (6m 24s):
You can live on that for decades in that. And I had thought about it and I became apathetic. I was like, man, I don't have to do anything. Nothing seems to have the same excitement for me that the army used to. When we, again, we were in war, in battle being shot at having to make life and death decisions. Literally every single day, I absolutely became apathetic. I absolutely became depressed. And I had to pull myself out of that by forcing myself into these situations that you're talking about here at Harley. And that's why I'm so passionate our nation about the message that all the magic happens outside of your comfort zone. Don't stay in that comfort zone for that long because you will get apathetic.

0 (7m 4s):
You will get lazy, you will get bored and you will get apathetic. These things will happen. So you say that most people are pathetically apathetic. So, I mean, we're taking this kind of to the next step. What does that mean, Harley?

1 (7m 17s):
And you don't direct it to entrepreneurship here. Cause that was the end of the first question. You know, let let's say someone's got a, a lot of your listeners, fire nation have a business idea or they have a business they're trying to get off the ground. And so, you know, the dream here JLD is for someone to listen to this show and they think, yeah, okay, let me buy this book. Or after this message, I, I gotta get my button gear, you know, let's get after it, come on. I am not apathetic. But the, the sand part that's real honest, real honest talk here is that even if someone did want to change, most are not able to. And these are some of the chapters I highlight in the book where first of all, they don't have the environment around them to be able to push them towards excellence and discipline.

1 (8m 6s):
I mean, that was so pivotal for me getting into this business consulting work is that it gave me a F like a big electric jolt to say, Whoa, okay, this is what excellence looks like. And then second also they don't naturally have an obsession for solving their problems quickly and focusing, which is such a huge trait. You'll find with every person who's accomplished the happy with their life. And that's what I talk about in chapter five of the book. But then even beyond that in chapter three, the first problem is that I talk about how people don't trust in themselves to actually get these goals done.

1 (8m 46s):
You know, JLD a few research talks about how only a third of Americans trust each other. And in my own age group, under 30 year olds, over 70% of young people say that most people would try and take advantage of you if they had the chance. Wow. So to sum that up, if we can't trust people or ourselves to be consistent and deliver, and you know, we also don't naturally obsess over excellence and leaning into problems. And w we don't have an encouraging, motivating environment around us, then our efforts to try and not be apathetic can very easily look pathetic.

1 (9m 29s):
You know, and I dive into that honest conversation here in the book, pathetically apathetic.

0 (9m 34s):
So let's really dive into the biggest areas, like what are the low hanging fruits, those biggest areas that entrepreneurs get apathetic about. And then, you know, Hey, if we can start to maybe have a little conversation about getting out of that at patheticness, that'd be great.

1 (9m 52s):
I think we should take one of the lessons from, from a guy we both respect JLD Seth Godin cause most entrepreneurs, what he talks about is that most entrepreneurs aren't bold enough with their work or obsessive enough to make their work remarkable. And I quote Seth Godin a couple of times in the book, one of his great classic quotes from purple cow is that the old rule was this create safe ordinary products and combine them with great marketing. The new rule is create remarkable products that the right people seek out. And so some specific examples JLD that, that we see in our consulting firm is, you know, business owners, they want to massively grow their businesses, but they don't want to implement a bold, no brainer offer that shocks people or puts them at risk a little bit, or they're not willing to go above and beyond a text and call their friends, family, and previous customers to gather Google reviews.

1 (10m 54s):
Even though we give them multiple examples of other business owners, where they start generating a lot of work and they start ranking more highly on Google, because they have a lot of Google reviews or, or, you know, JLD how about the fact that most people would be fearful to spend thousands of dollars to jump on a podcast like yours and bet on themselves to deliver and do a great job.

0 (11m 18s):
That is a specific and very impressive point you made Harley.

1 (11m 23s):
Yeah. And so just speaking to your fire nation here, we cannot be weak and feeble with our efforts. I'll reference again, another quote I have in the pathetically apathetic from a pastor G pastor TD Jakes, where he says that exceptional and ordinary always have conflict. Any time exceptional people dwell in the midst of ordinary thinking, people there's always going to be conflict. And so fire nation, we have to expect confrontation if we truly want to have excellence. So please, for the love of Jesus Christ, make a bold advertisement.

1 (12m 5s):
You know, I don't know, JLD you, you see some ads, have you heard of this company called like the manscape guys?

0 (12m 10s):
I just actually, you heard them. They were promoting themselves on a podcast and they got a little controversial there.

1 (12m 17s):
No, the ads they have, they're just shocking, almost a little disgusting, their whole product.

0 (12m 23s):
What are we doing? We're talking about them right now. They're getting literally a free ad on entrepreneurs, on fire when they would cost them thousands and thousands and thousands of dollars to promote their products on entrepreneurs, on fire. And it would kind of be during a little blurb, not during like the actual interview. Now we're already giving so much credence to it's incredible the power,

1 (12m 44s):
Right? And so to your fire nation, where a lot of them are startups and entrepreneurs, they have to be bold with their work. They have to get out. They have to fire dysfunctional idiots from their company because they're making their company sick and leaving them hostage. Or, you know, if they're not naturally getting in business, they have to make hundreds of outbound calls to people to sell themselves and be their own evangelists. You know, you and I both know, we don't have time to sit around and be apathetic about where we really want to be with our lives. And that's why the subtitle of pathetically apathetic is take action. No one else will

0 (13m 24s):
Well by our nation. It's so important. You're getting this message. I love the phrase, love me, or hate me because there's no money in the middle, because guess what? Fire nation, there's no money in the middle and Harley, you can take that one, just give me credit twice. Then it's yours forever. And I really want you fire nation to start looking at things and asking yourself, how can I be controversial? How can I be polarizing? And I'll tell you, like, you brought up Seth Godin who actually endorse my book. That's coming out in March. I was super honored that he did that. And he also gave me a 40 minute chat with him because if I'm on the podcast a few times, he's really appreciated that. So he and I got an, a private 40 minute call and the biggest takeaway, I was going to say the one takeaway, but there was a lot of takeaways.

0 (14m 6s):
The biggest takeaway was he told me, he said, John, you need to make sure when you're doing things that you are controversial, that you are polarizing because if you're not polarizing controversial, you're not interesting. And interesting is dangerous. Boring will get you broke. It is the end of the story, fire nation. It really will. And so that's why, like, guess what? I did something that was pretty crazy. Back in 2012, I launched a daily podcast interviewing entrepreneurs. Nobody had ever done that. I was the first person to do it. It was daily for 2000 days. And guess what? Hardly hundreds of people have launched a daily show interviewing entrepreneurs since then, but guess what? They're just a pale week imitation of entrepreneurs on fire, because they are just now copying what other people have already done.

0 (14m 51s):
And none of them have been able to achieve that level of success. So what can you do? That's different, that's unique. That's polarizing, that's controversial and don't worry about it. You're not trying to resonate with everybody fire nation. You're only trying to resonate with a core group of people and that can make your business, that can make your revenue, that can make your life. And we have a lot of important stuff to discuss. When we get back from thanking our sponsors, looking for a business coach who has helped thousands of entrepreneurs, just like you to increase their profitability by an average of 104% per year, all for less money than would cost to hire a full-time at minimum wage employee, fire nation meats, clay Clark clay has been coaching businesses just like yours since 2006.

0 (15m 33s):
Yup. Even through the great recession. And he does it for less money than would cost to hire a full-time minimum wage employee at a time when Inc magazine reports that by default 96% of businesses will fail. Within 10 years, clay is helping businesses like yours to grow on average by 104% annually. How's this even possible clay only takes on 160 clients. So he personally designed your business plan. Plus CLIs team helps you execute that plan with access to graphic designers, Google certified search engine, optimizers, web developers, online ad managers, videographers workflow mappers in accounting coaches visit thrive time show.com/fire, to see thousands of video testimonials from real people, just like you, who clay has helped over the years. That's right. Do your research and view thousands, not hundreds of proven documented in archive, video testimonials from real people, just like you at thrive time, show.com/fire, thrive time, show.com/fire.

0 (16m 24s):
Then schedule your free consultation with clay himself to see how he and his team can help you

2 (16m 29s):
Thrive. For a lot of us.

0 (16m 31s):
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0 (17m 12s):
It's no wonder that four out of five employers who post on ZipRecruiter get a quality candidate within the first day. And right now you can try ZipRecruiter for free at ziprecruiter.com/fire. That's ziprecruiter.com/fire. All you need is wifi to try it for free visit ziprecruiter.com/fire ZipRecruiter, the smartest way to hire Harley we're back. And I want to know a little bit more about your book and the specific examples that you share within this book from your own life. When it really focuses around this topic,

2 (17m 46s):
JLD, it's been three years working at for me.

1 (17m 50s):
And, you know, I, I find it funny. You interview a lot of guys that are already at the top of the mountain, or have accomplished a lot of really awesome things with multimillion dollar businesses and great empires. And I think what's kind of cool for your fire nation is you're is they're hearing from someone that's like right in the midst of grinding up and working through it for three years. Because as I emphasize in chapter nine of pathetically apathetic, three years is not long enough at all for trying to change from being a pathetically apathetic person, but what they should be encouraged by is that, well, a lot of people around the world have had a really bad year in 2020 as it's a little weird for me to say this, but this year has actually been the best year I've ever had.

1 (18m 40s):
And to emphasize a few of those reasons, I discovered over the three years that I have two tasks that I want to be a master at, which is writing and jazz piano and nothing about growing massive companies, anything like that. But these two stuck out to me. And so in April, 2018, I simply committed to three hours per week, every week, schedule it in the calendar consistently. And as a result of just that kind of commitment, I've recorded music albums and put together music videos, and JLD next week, I'm actually flying out to Pennsylvania to play at a bed and breakfast, and it's all expenses paid for me to come out there and do that for them.

1 (19m 23s):
That is fantastic. And just to continue to pile on, I've continued to earn more and more, more money at this consulting firm and have saved 30% of my income each week. Well, actually 30% of my income each month. And I know that whenever my Roth IRA gets taken care of at 60 plus years old, I know that my commitment of 500 bucks a month is going to set me up really well. On top of that, I met a really awesome girlfriend. That's should be going, should continue to go well for a while, but, you know, JLD, she would not think of me as attractive or call me the love of her life if I was still pathetically apathetic guy, you know, on top of that as well, I have also improved in my relationship with God where I've delve in and read through the new Testament with the Bible.

1 (20m 15s):
And re-engage my myself on the faith side. And with this book, pathetically empathetic, the really the larger theme is I want to become a ghost writer where I'm editing and writing books for people as a career. But in order to do that, I, you know, I actually need to prove that I can write a book. And so I just released this book in late November for 2020. And it's apparently going very well where just by leveraging my network, gotten almost 200 to buy the book. And, you know, I took a chance and threw down a few thousand dollars to jump on this podcast and tell your fire nation about this book.

1 (20m 57s):
And, you know, I don't know how many books will actually sell, but just like how your fire nation needs to bet on themselves to get the job done. I'm betting on myself to deliver a great podcast that motivates and encourages your listeners to have a fantastic 20, 21 and possibly enjoy reading my book.

0 (21m 18s):
I think I'll jump in and kind of share here is that I'm a big believer in the fact that it can really just be one connection, one network, one conversation, one person hearing your word right now on this show, or maybe on another show that you get on because you were on this show or any number of string of events that, you know, it takes that investment. You made to be an entrepreneurs on fire. It doesn't just 10 X. It doesn't a hundred X that, but literally changes the course of your life. Cause this happened to me like that literally has happened to me. So, you know, for fire nation, and I'm not saying you were doing this exactly Harley, but I want foundation to realize is, you know, it's not just like, Oh, am I going to sell enough books to kind of make up for the investment that I made in entrepreneurs on fire or other things that I've done or Facebook ads or this or that, whatever it might be.

0 (22m 5s):
It's just like, man, am I confident that one person might hear this message that could alter the course of my future in such a very beneficial and positive way? And that can be a different way to look at things than just that straight ROI. I mean, you could, you could get both, you could get more than both and then you never know, but it's critical to think about things like that. Fire nation opportunities are so, so critical. Like I can remember so quickly back in like 2014 when Tim Ferriss was about to launch a podcast, like he reached out to me via email and he was like, John, like, I would absolutely love to hear what you think about launching a podcast. Cause you've been doing it for a couple of years.

0 (22m 45s):
Now you have hundreds of shows I could have like sent him back my rate card for one-on-one coaching. And I was like, he'll laugh at that for one. I want to just do everything that I can to add value to Tim's life. And you know, I'm going to go from there. And I mean, he shared my podcast. He was re re linking and reposting my free podcasting course and articles I've written. And it was such an exponential return than any monetary thing he could have. He could've given me. And it's just one of those things you have to think about those one, single opportunities, fire nation. So listen, let's coach someone up. I mean, people that are listening right now, some of them might be a little sluggish, little discouraged about their life and actually how they're doing and where they're going.

0 (23m 29s):
So let's spark some passion and some fire let's ignite some momentum, take it away. Harley

1 (23m 36s):
Awesome. JLD I would love to do that. So I'll be referencing from the first chapter of pathetically apathetic here for just a simple five steps that your listeners can take action on today with whatever their goals are. And honestly, you can find these steps in other books, but let's dive in the first step here is you got to specifically identify all the things you want to solve. A lot of people got a lot of ideas floating around in their heads and they're getting lost in the clutter. And so they need to cut out the distractions, throw a phone that they've got in a garbage can. I don't know, just sit down by themselves and write down everything that's floating around up.

1 (24m 21s):
There, all ideas, all different tasks, whatever. Get it on paper. I actually prefer getting on a big whiteboard. So it's right in front of my face, but that's the first step is identify. Second is we got to plan and figure out how we accomplish this stuff. So dive into books, listened to a bunch of podcasts from EOFire, do a bunch of research and Google. What, what is that plan for you to learn Italian or for you to help advocate for abortion rights? I don't know what the goals are, but second, we got a plan. Third we have to schedule when and how frequently you'll take action. You know, there's, there's a when and aware for being able to execute these steps in this plan.

1 (25m 6s):
So how consistently will you be improving your puzzle skills? And when will you do that on a weekly basis, literally schedule eight to 10:00 AM completing a puzzle. So that's step three. Four is you get honor that calendar JLD it doesn't help. If someone schedules time to be able to have a hot date night with their better half. But then when the time comes, they say, ah, you know, let's not go out. It's cold outside. There's some snow I had to do whatever it doesn't help if they don't honor the calendar, because then they're not going to trust in themselves to be consistent.

1 (25m 46s):
And they're going to stay in that apathetic zone. And so you identify you plan, you schedule, you execute, and then you just repeat the cycle. And, and you know, JLD a lot of people when they hear those five steps, identify, plan, schedule, execute, and repeat, they might think that it's too simple or that it doesn't really give them a lot of like specific steps to massively grow their business or to have them rank on top of Google or how they can manage their employees better. But you know, what, what it is is it's a basic skeleton for how they can implement and solve any of those problems.

1 (26m 27s):
Cause this is the core of it right here. You gotta identify plan, schedule and execute and just keep doing that forever consistently. And I promise you that your fire nation listeners are going to quit being apathetic with their lives as a result, man,

0 (26m 45s):
Fire nation. I hope you hit the rewind 30 seconds, a few times relisten to that parts, apply it and see what comes out. I mean, hello, if you don't love where you're at right now and the direction you're going, it's time to start implementing some of these things that you're hearing in Harley. So many value bombs you've been dropping. So many things that, you know, you're just kind of reminding me cause by the way, like, you know, I've really been living a pretty successful business-wise life for the last eight years. I mean, that is obviously, you know, who knows what the future holds. I mean, we have roller coasters for all of us coming up, but I've been very successful with the past eight years. Sometimes you kind of forget what it was like just for me, you know, just 12, 13, 15 years ago, you know, when I was getting out of the military and I was literally apathetic and you brought me back there and I was like, man, that's not that long ago.

0 (27m 35s):
And that was a really bad place. That was a really dark place for me. And it wasn't that long ago I was there and there's this possibility, cause you never know what life is going to bring that I'm going back there at some point. And it's things like this fire nation that are going to jerk me out of that quicker than not going through this kind of knowledge and processes and systems that Harley's talking about. So I love all of this and with everything you shared Harley, what should fire nation do right now?

1 (28m 3s):
You should do right now. Fire nation is I would encourage you that all of these nuggets of knowledge came from my book, pathetically apathetic. So you can go on Amazon and purchase the book today for yourself or for a loved one who needs a little kick in the pants. It's a, it's I've been told, it's a great read. That's actually engaging and keeps people reading through the book, which, you know, it's probably an important thing for books and you know what, JLD I give a guarantee that if people buy this book and they don't like it, I will buy it back from them. I will buy it back from them because I just like, you am very passionate about helping people stop being apathetic with their lives.

1 (28m 48s):
And especially after this last year, 2020 it's about time. People had a big rebound for 2021 and made this a year that is just remarkably different. And so I just encourage the fire nation, purchase the book or read up other books, listen to this podcast. You got a lot of great things ahead of you.

0 (29m 11s):
Where are we going, Harley? Where are we going to read this book?

1 (29m 14s):
Yeah. So you go on Amazon and you purge you search pathetically apathetic or tell you what, if you want to look up more about me and some of my work, you can go to Harley rights.com and you know, if you've got a book for yourself that you're wanting to write or get help with, that's the place where you'll go, where my offer on Harley rights.com is I'll write the first chapter for you for free before committing with them.

0 (29m 39s):
Oh, fire nation. That is an offer of offers. And if you've gotten a little bit of his personality here, Harley is a person that is going to write you an entertaining first chapter, and then you can commit to him going forward. So you know, this fire nation, you're the average of the five people you spend the most time with. And you've been hanging out with HL and JLD today. So keep up that heats head over to eofire.com type Harley H A R L E Y in the search bar. The show notes page will pop up with everything. We talked about links to everything and Harley. One more time. Give us that call to action. You just shared with your URL and your promise of that first chapter.

1 (30m 20s):
You can find more details about me at harleyrights.com or just go to Amazon and search pathetically apathetic to purchase my book. And if you buy my book and you're not happy with it, I'll buy it back from you.

0 (30m 35s):
Fire nation. That is a confidence individual because he knows this stuff works. Harley. Thank you for sharing your truth, your knowledge, your value with fire nation today, for that we salute you and we will catch you on the flip side.

1 (30m 50s):
Thank you so much. JLD and fire nation have a great 2021

0 (30m 55s):
Today's value bomb content was brought to you by Harley. And if you've ever thought about creating a podcast of your own, the podcast journal is for you. It's gorgeous and it's full leather, and it will guide you step by step in the creation of launch of your own podcasts. In 50 days, visit the podcastjournal.com use promo code podcast for a $15 discounts. And thank you for listening to my podcast and I'll catch you there fire nation, or I'll catch you on the flip side, looking for a business coach who has helped thousands of entrepreneurs, just like you to increase your profitability by an average of 104% per year, all for less money than would cost to hire a full-time minimum wage employee.

0 (31m 39s):
Schedule your free consultation today with Clay Clark, a former small business administration entrepreneur of the year at thrivetimeshow.com/fire thrivetimeshow.com/fire. Hiring is challenging, especially with everything else you have to consider today. But there's one place where hiring is simple, fast and smart. That place is ZipRecruiter. Try ZipRecruiter for free at ziprecruiter.com/fire that's zip recruiter.com/fire ZipRecruiter. The smartest way to hire.