Olivia Smith has been a photographer for 13 years, specializing in boudoir photography. As an educator, she helps photographers achieve six-figure businesses while balancing family time.

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Guest Resource

Belle Marie Boudoir – Download the Ultimate List Building Prep Guide and Strategy – free!

3 Value Bombs

1) While hard work and long hours may be required at the start, once you establish a routine and get into the flow of things, you should be able to work less.

2) Build trust and connection with potential clients.

3) Outsource tasks you do not enjoy or that you need to do to make money. Building your email list is also crucial.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Work 20 Hours a Week and Make 6 Figures in Photography with Olivia Smith

[1:24] – Olivia shares something she believes about becoming successful that most people disagree with.

While hard work and long hours may be required at the start, once you establish a routine and get into the flow of things, you should be able to work less.

[2:35] – Olivia talks about her origin story

She has been a photographer for 13 years, specializing in high school seniors and families. Living in the Midwest, where it is cold half the year, she wanted something to do during winter.
She started offering boudoir photography two years ago, which took off quickly. She had no social media presence or client base, but worked hard to build it up.
In 2022, 95% of her photography work was in Boudoir, and she loved it. It is her true passion.

[3:34] – Olivia shares a rundown of her day that helps her maximize efficiency.

She used to spend 12 hours per client, but now she can do everything in 5-6 hours in one day.
They start with hair and makeup, pick outfits, shoot for an hour in the studio, and then she edits for 30 minutes while the client views the images. They choose their package, pay, and leave. She sends the pictures to her editor, who makes them look fantastic, and her clients get them back within a week.
She spends around 10-15 minutes designing albums and ordering products. Clients get everything within 5-6 weeks, and she can now work with 2-3 clients per week, with an average of $3,000 per client.

[5:13] – Olivia talks about the other 10-15 hours of her week.

She spends 10-15 hours weekly on client communication, booking, and sales to generate more leads.
She has created an automated system for clients to go through so that she does not have to send out individual emails.
She also constantly updates her website to attract and nurture potential clients.
She provides resources like a boudoir prep guide, a lingerie magazine guide, and a questionnaire to help her understand her client’s needs.
She interacts with people on social media to turn them into paying clients and get them through her door.

[6:07] – Do you have any favorite software or tools that makes your life easier?

Her most important tool is Dubsado, which she loves because it is a hub where she can manage everything and set up workflows.
She can also upsell on the day of the shoot.
She uses MailerLite for email marketing and believes getting people on your email list through a lead magnet is essential.

[9:33] – A timeout to thank our sponsors!

HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

[12:03] – What are your most successful tips for building a meaningful email list and mastermind group?

To build trust and connection with potential clients, she gives lots of value by creating blog posts, posting behind-the-scenes content in her Facebook group with 1500 members, and interacting with them by asking questions.
Olivia also sends emails her list, teaching and creating content to ensure the clients feel 100% confident in her abilities.

[12:55] – How are you vulnerable with your clients?

As a mom, sometimes unexpected things happen, and she may have to cancel a session or reschedule a call.
She prioritizes building a personal connection with her clients and being relatable, sharing her experiences as a mom and struggling with body image.
She tries to help them feel comfortable and confident during the shoot

[14:26] – What are your tactics for batching social media?

She likes to plan and organize her content in batches.
She uses Google reviews to create more posts

[16:08] – Olivia shares details about her Outsourcing & Automation Guide.

She has outsourced tasks like phone calls, social media posting, and editing to free up time for photography sessions.
She has also documented the process and workflows for her photography sessions and you can check them out for free!

[16:59] – Olivia’s call to action.

Belle Marie Boudoir – Download the Ultimate List Building Prep Guide and Strategy – free!

[17:30] – Olivia’s takeaway.

Outsource tasks you do not enjoy or need to do to make money.

[18:15] – Thank you to our Sponsors!

HubSpot: Join us in Boston from September 5 – 8, 2023 for an event like no other! INBOUND brings together leaders across the business space including sales, marketing, customer success, and operations teams. Visit Inbound.com to get your ticket today!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Work 20 Hours a Week and Make 6 Figures in Photography with Olivia Smith

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