0 (2s):
Light that spark, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like The Hustle Daily. Today, we'll be breaking down the future of health is AI. To drop these value bombs, I brought Noosheen Hashemi into EOFire Studios. Noosheen spent three decades as a successful Silicon Valley leader, investor, and entrepreneur. After watching her parents suffer from poor medical diagnoses. she made it her mission to fill the preventative care gap. Leading her to co-found the company January AI. And today Fire Nation, we'll talk about the metabolic health crisis. We'll talk about having passion when creating something and so much more.

0 (45s):
And a big thank you for sponsoring today's episode goes to Noosheen and our sponsors Sales Evangelist hosted by my friend Donald Kelly is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Each week Donald interviews the world's best sales experts, successful sellers, sales leaders, and entrepreneurs who share their strategies to succeed in sales. Right now, a recent episode you should definitely check out is The Five Ways to Do Daily Outbound with LinkedIn. Listen to Sales Evangelist, wherever you get your podcasts. Ever thought of giving a TEDx talk. It's one of the most powerful ways to share your message with the world. In four time TEDx, speaker Taylor Conroy from Thought Leader can help you get there.

0 (1m 26s):
Visit ThoughtLeader.com/fire to join Taylor's free trading, where he teaches you how to land a TEDx talk and spread your message to millions n sheen. Say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

1 (1m 46s):
Thanks for having me, John. I think that the role of mental health in leadership is underestimated and undervalued. I think some people think, well, whatever happened in the past happened, I'm here now. I'm leading, I'm the boss. I'm gonna, I'm gonna, I'm going to work hard and be successful this moment. But actually going back and doing the work, as they say, doing the work is really important. I think if you, if people have a curiosity about their, their state of mental health, their subconscious mind, their kind of, what are the drivers for them, what motivates them?

1 (2m 29s):
And if they are curious about being on a path to healthier places where they don't have, you know, unhealthy defenses they have, you know, they are. Because if you have unhealthy defenses, you basically are not going to be a great communicator. You're not gonna hear things very well that people are saying to you. And you will also not say things very clearly, or you may actually have a lot of charge or a lot of negativity or other emotions involved in your responses to people that are really unnecessary. They're, you know, that the past is always present, if you will. So I think the role of doing the work, going back to come forward to be in a great state of mental health is critical to success in whatever you're doing.

1 (3m 19s):
But especially if you are leading an organization, if you are an entrepreneur and you're trying to give life to an idea that is, well nothing today, you're giving life to something that doesn't exist. And these things are usually, you know, dead on arrival. Sometimes the idea is so crazy that people say like, wow, like that's not gonna work. So there needs to be a huge amount of conviction, a huge ability to communicate And A, an ability to motivate other people. And if you're not in a great state of mind yourself, if you are not on top of life and life is on top of you, you are not going to be able to do any of those things.

0 (3m 58s):
Fire Nation, a lot of great value bombs within that share. And I love the phrase, do the work. It is such a critical mentality. In fact, Stephen Pressfield, an author who I love, wrote a whole book on the title, do the Work. So a great read if you wanna get into it. It's such a critical mindset. And I wanna talk about living forever because nhin my audience, Fire Nation, they wanna live forever. Now of course we know that's not very likely. So instead we'll settle for living as long as possible keywords as healthy as possible. So let's talk about the metabolic health crisis that exists in the world today.

1 (4m 43s):
One out of three people in the United States today has pre-diabetes. 90% of those people don't know. They have pre-diabetes, 37 And A, half million people, or one out of nine people has diabetes and 22% of those. So one out of five doesn't know they have it. It's a huge problem in the United States. Half of the adult US population is believed to have diabetes or pre-diabetes. But unfortunately, our standard of care does not screen for this unless you're over 40 and very obese. And this has left most people in the dark. So they are marching towards disease and they don't know this globally, these numbers are also horrible.

1 (5m 24s):
By 2050, we expect 1.3 billion people to have diabetes, add three times that number for pre-diabetes and add even a larger population that is insulin resistant that is not yet showing disease. And you've got, you know, half of the world population will have metabolic disease by the middle of the century. So it is a massive problem. The issue is that it's not a problem just by itself, it leads to more disease. So as you advance in metabolic disease and you get diabetes, actually there are a whole bunch of things that go wrong when you do that. So just the way you feel and, you know, so the, the consequences aren't just terrible numbers at the lab.

1 (6m 11s):
You, you know, you're not well when you have diabetes, you have to change your lifestyle to feel, to have the right amount of energy, to be able to have the right mood to feel better. But it doesn't stop there. As you advance in diabetes, you might get other comorbidities such as cardiovascular disease, you might get kidney disease, you might have neuropathy, which is like damage to your nerves and end up with problems in your eyesight as well as, you know, problems. People get foot ulcers, people get amputations. So it doesn't stop at diabetes. Oh, okay, I, I'll just leave with diabetes for the rest of my life. No, actually it, as it advances, it brings on other diseases.

1 (6m 55s):
And then there's complications from diabetes. So it's not something that, you know, you want to have. And in the US about, you know, 60% of the people have one chronic disease, something like 10% of 'em have five chronic diseases or more. Wow. And imagine the amount of suffering you're going through if you have five chronic diseases. So this is pretty serious stuff. The problem is big and we have solutions for it. There are some solutions at a personal level, some at societal levels, but we do have solutions, but we are not taking this as seriously as we should.

0 (7m 35s):
Now you believe that AI, artificial intelligence is the answer. Tell us why.

1 (7m 40s):
Well, I think artificial intelligence sitting on top of a lot of other things is the answer. So we have tremendous amount of knowledge now around behavior change. What helps people change behavior? What are the motivators for behavior change? How do people adopt a habit, a new habit? How do they keep it? So we understand the science of behavior change. We have a lot of Sensors these days. We have Sensors that people are wearing like smart watches, you know, the rings, the smart rings, for example, that you and I are wearing. Then there are, you know, Sensors for your blood glucose. And there are other Sensors for let's say your blood pressure. And these Sensors are fantastic because they provide frictionless, passive, continuous data about a person's body.

1 (8m 30s):
And that is exactly the kind of data that we can machine learn on because continuous data shows us patterns over time. It shows us trends and blips and we're able to really leverage that data to, to get a deeper understanding of the person's health. Then there's other trends happening. For example, people are doing a lot of tests at home. They're doing a lot of blood tests and other things that used to be ordered by doctors. People are just able to reach out to various services and just get a lot of tests that they want, whether it's food sensitivity or they wanna get a test about their blood sugar or their cholesterol, et cetera. There's telehealth, there are a lot of services out there.

1 (9m 11s):
AI sits on top of all of these things. It is basically helping you connect to your own data, connect to your own data that sits elsewhere, either in Apple Health Kit, in your HR or whatever. It helps you then gain insights from the intersection of that data. So it combines data from, you know, your Sensors, it connects data from your records and everything else. And then it can tell you interesting things about it. And then we can use the, the power of behavior change in combination with the data, with AI to help people slowly, slowly take small steps towards healthier state of being.

1 (9m 56s):
And if your audience really wants to live long, you know, the, the, the earlier that you can predict disease, you can do something about it. If you can postpone it, fantastic. If you can push out, if you're not gonna get chronic disease until you're like 70, you know, 75 or 80, imagine how much healthier you're going to be. And of course the whole idea is to prevent it altogether. Like for example, I personally know I'm not going to get diabetes in my lifetime because I've mastered, I've mastered my eating. And, and that doesn't mean like last night I had coconut softy, yes, you know, from time to time I do eat those things, but I was eating sushi and I told them, you know, after a couple of sushi, I said, you know what, let's go to Simi.

1 (10m 41s):
I'm not gonna have that much rice. Or if you put rice in front of me, I won't eat. I eat a little bit of it, I'll taste it. I won't eat the rest of it. So if you, the idea is we know, we know behavior change science, we have Sensors, we have access to other data as user reported data, like your food logs, et cetera. We can put all this together, give you insights so that you can predict, postpone, hopefully prevent chronic disease.

0 (11m 6s):
Fire Nation, this is critical stuff. And I just love that mindset of what if you could just push it back till 75, maybe 80, 85, I mean, then think about number one, like how much longer you're gonna be able to live healthy. But number two, think about all the advances that will be made between now and then that can maybe continue to help you push the things back further and further. I mean, for people that are kind of like, you know, in their forties, fifties, and sixties now, man, it's just all about like, hey, stick around because things are coming. They're coming fast and it's really exciting. But you gotta be in a healthy state to really make the most and benefit from it. and we have a lot to talk about around these topics when we get back from thanking our sponsor.

0 (11m 48s):
Happy 2024 Fire Nation. New one is here and that means new goals, more growth in upgrading your day-to-day workflow. While most sales folks are stuck in the mud of manual scheduling, digging into data and tracking down leads. Let me share a better way to win so you can get a jumpstart on your year. The new Hubspot sales hub is smart sales software for today's multitasking reps. It's built to help you manage every stage of your sales pipeline with ease. It's filled with easy to use and powerful tools that make closing deals and collaborating across departments. A breeze sales hub is an all in one platform for multiple things, including converting contacts into customers, accelerating sales with smarter sequences, managing deals with simple and powerful tools, forecasting targets and smarter sales insights.

0 (12m 29s):
Plus you can supercharge your work with AI powered apps like chat spots. Bottom Line Sales Hub is focused on helping you work smarter, not harder. So you can get after all those other New Year's goals, close more deals and get on track for your best New one yet. Explore the new HubSpot sales hub and AI tools like ChatSpot at Hubspot.com/sales. Do you have a message inside that you know is meant to be shared with the world? Giving a TEDx talk is one of the most powerful ways to share your message with the world. And Thought Leader can help you get there. Thought Leader is a speaker coaching company that has helped over 550 and counting coaches, speakers, entrepreneurs, authors and experts land TEDx talks. Thought Leader is not affiliated with Ted or TEDx, but they're able to get these results because their founder Taylor Conroy is a four-time TEDx speaker himself and past EOFire guest.

0 (13m 18s):
You might be thinking a TEDx talk sounds great, but where do you start? Taylor has put together a free training that is going to teach you how to land a TEDx talk in as little as 90 days. Join Taylor, learn exactly what TEDx organizers are looking for in their speakers, how to write a talk that goes viral once it goes online and more. Visit ThoughtLeader.com/fire, join Taylor for his free training and get your message out of your head, out of your heart, and out into the world where it belongs. That's ThoughtLeader.com/fire n sheen. We are back and I wanna dive in to your company January AI. Tell us more about how this plays into everything that we talked about thus far today.

1 (14m 3s):
The way January works is after, essentially it helps you train a digital twin. So you, we allow you to, or the app basically connects to your smartwatch or your smart ring and also a continuous glucose monitor. And it also collects data from you like about your food logs. Now a lot of people don't love logging food, but they will do it for a period of time to train their twin. Also, our food logging is superb. We have 32 million foods in our database. All the US groceries, millions of recipes. We also have all the chain restaurants and local restaurants.

1 (14m 43s):
This is unique to us. There are no nutrients for local restaurants in the United States. We have used machine learning to come up with nutrients for foods in local restaurants. So you have this information at your fingertips. We, the AI pulls it together, it watches you over several days and it essentially is able to predict your glucose that creates digital twin and it is able then to predict your glycemic response or your blood sugar response to anything you're going to eat in that 32 million strong database. And what it can do is also give you alternatives so it can, you can say, Hey, I wanna have fried chicken.

1 (15m 28s):
It will, it will tell you your glycemic response to that fried chicken. It may give you alternatives to that fried chicken. It may give you healthier alternatives for that like fried chicken that will have lower glycemic index so that you can try other things. If you were searching for a recipe, it might give you other recipes. If you were searching for a food And A restaurant, it will give you alternatives to that. It also just has generic information, just generic burger, generic, you know, all of that food information. So the beauty of this is that you don't have to wear the sensor continuously. I think a lot of people sort of self-censor, they don't, oh that's pun different sensor.

1 (16m 9s):
They just think, well, I can't afford to wear a continuous glucose monitor all the time, so I don't even need to try one. But you don't need to wear it all the time, actually. You could just try it once and build a twin and then you can see, you can walk around the grocery store and see, you know, what different snacks or different energy bars or different ice creams will do to your blood sugar. And this is the beauty of this is that essentially you're able to take the power of the sensor, but not necessarily the cost of the sensor. You can have a much, much smaller cost. Use the sensor once, get your twin, then continue to use essentially the sensor without wearing the sensor.

1 (16m 56s):
You know, everywhere at the grocery store, at the restaurant, at at the kitchen, you know, ordering food delivery. You can basically see, shall I have this or should I have that? So you basically, the, what AI gives you, which is beautiful, AI gives you counterfactuals. It says, okay, you've eaten this stuff, but what if you ate this other thing? You ate this stuff. What if you ate it and you worked out like 10 minutes after, what would the, your blood sugar response would be? And none of those things you can do without AI. So it's really awesome. So essentially January helps you, you know, democratizes metabolic health because it gives access, it increases access to, to technologies that are revolutionary, but they're too expensive.

1 (17m 42s):
So it helps you get the power of that technology, but at a much lower cost. So

0 (17m 48s):
Why are you passionate about this? Because with every entrepreneur there's usually a driving why I shared a little bit about it in the introduction, but get a little bit deeper with our audience now.

1 (18m 0s):
So I am obsessed with prevention. I have been for, for the last 15 years. My, my mother was misdiagnosed and she almost died. My father was diagnosed late with his disease and he did die. And I was in the room when he was told he was stage four after he'd been under the care of, of this same oncology department for eight years. So I was wondering if he's been coming here for eight years, why didn't you figure out he has, he has another cancer and they just don't screen for that if you can believe that. They were like, well, we don't screen for that. It's just really hard to believe. So I know, I know a lot of people, tens of millions of people don't even have access to a primary care physician, but my father did and he was under the care of of oncology.

1 (18m 47s):
So I became obsessed with prevention many years ago, and I tried over the years to really make sense of it all. Like, why don't, why do we know so little about human health? How does the medical research world even work? Who does research? Who funds it? At what pace does it work? How do, how does research even happen? How are clinical trials carried on? What's the role of academia, role of government role of people? So I was studying this quite rigorously and it led me to this idea of multis, this idea that we really need to have a full and complete picture of someone's health as complete as we can from various angles.

1 (19m 28s):
Most people are managing their health by a single marker like cholesterol or A1C or their blood pressure. but really we are way more complex than that. And Today, we understand that whole health means, you know, mental, social and physical health and, but physical health itself is very, very complex. And this idea of multis, this idea that you should know, you know, ideally you would wanna know your genetics, you would wanna know your microbiome, you would wanna know a variety of other. Omics led me to Mike Snyder at Stanford and Mike has type two diabetes and he was really very focused on how can we warn people about how can we warn the people with pre-diabetes that don't know they have pre-diabetes today, that they are going to get di diabetes if they don't do something about it.

1 (20m 18s):
So essentially prevention led me to multis. Multis led me to Mike Snyder. Mike Snyder led me to type two. That's why I focused on diabetes. But my passion for entrepreneurship, that's been my whole life. You know, I spent 10 years at Oracle. We built the software industry in the late eighties and early nineties. That was extremely exciting. It was, you know, Oracle that those, those 10 years between 85 and 95 were just an unbelievable place to be. And I love that. And that adrenalin and that that sense of building is extremely exciting. And I was looking for the next thing to build.

1 (20m 58s):
And so when I kind of landed on diabetes and AI, well, I started, I I started with the AI company first in 2017. When I, when I I I landed at, I landed at AI and Health and then met Mike Snyder and I was like, okay then it's AI health and diabetes. That's kind of it, how it came together. And so, so the, my why is prevention and my why is service to others. I can really do anything I want in my life. I've worked very, very, very hard and I have, I'm in a position where I can do whatever, but I choose this, I choose to wake up every day and advance and pioneer in the area of AI and health because I truly believe it's the best thing we can do for people.

1 (21m 48s):
Health is wealth today. You know, look at the state of the world. The state of the world is you think it's really bad, it's going to get way, way, way worse. The best thing we can do as citizens of this sort of mad uncertain world is to be healthy and to take responsibility for ourselves and responsibility for the health of others around us. The ones that we, that we, that we relate to. Like for example, if we're, if we are head of a household or we are, you know, principals in a household, we can have a lot of influence about the nutrition of the whole household is not just ourselves, but also people around us. We have parents, we have friends, we can have impact on people around us.

1 (22m 29s):
So I'm obsessed with prevention, I'm obsessed with the role of health in, in wealth and happiness. And I'm obsessed with essentially service, service to ourselves, keeping ourselves healthy and service to others, keeping people around us. Healthy

0 (22m 44s):
N sheen. Give us a way that our listeners can connect with you with January AI so that they can start taking the correct steps to go down the path that we're talking about here.

1 (22m 56s):
You can find us@January AI . You can reach out to me on LinkedIn, hin Hashemi on LinkedIn. I would say the most important thing for people to do is to reach out in their gut and ask themselves how do they wanna spend the last many years of their lives? Do they want to be in, you know, depending on dependent on other people? Do they want to not be able to eat this or eat that? Do they want to not be able to travel to the places they want to? Do they want, do they not wanna have energy to play with their grandchildren or with their, you know, have a healthy social life?

1 (23m 36s):
And if the answers to those are you really are optimizing for health span well with very few changes today, and really they're not that many, I'll tell you what they are right now. Number one, Gain awareness around blood sugar. Throw on a CGM. See what kinds of foods are spiking your blood sugar. Hack those foods. Either eliminate them, cut their quantity or swap out ingredients. Two, increase fiber in your diet. It's the single most important thing you can do nutritionally to be healthy. Fiber is critical. Americans are getting 10 to 15 grams a day. They need to be getting 20 to 38 grams. 20 20, 20 to 2021 to 25 grams for women, 30 to 38 for men.

0 (24m 18s):
Let me jump in here. What would be an easy or not incredibly difficult way to get more fiber in our diet?

1 (24m 26s):
Go to gut edens gut health.com. Eden's E-D-E-N-S, gut health.com and order Edens and subscribe to it. I've been taking it for two And A half years. It was built experientially and scientifically. It's the first time that prebiotics have been studied to this level for specifically for cardio-metabolic and immune benefit. Take edins, take a scoop every day. Well you have to onboard to it slowly. 'cause if you've never had a fiber diet before in the first month, you might experience gassiness or GI things, but it go does go away. So you have to start with like a quarter scoop for a week, then half a scoop for maybe a couple of weeks, and then go to a, you know, full scoop maybe in a month or two.

1 (25m 12s):
But you have to let your body get used to it. But the single most important thing you could do for your health is increase fiber in your diet. And it is not possible to really, I mean, one scoop of, you know, eatings is like three cups of broccoli a day, which you can't really eat. And also broccoli doesn't have all the fiber you need. This is a fibro blend of five different prebiotics, fibers, plus polyphenols and probiotics. So you're putting the right population there and then you're feeding it to make sure that you're going to thrive. So going back to the five strategies, one, remove spiking foods in your, in your daily life. Find out what is really spiking your blood sugar and hack those again, cut them in quantity or swap out ingredients.

1 (25m 57s):
So just stop eating 'em altogether. It's not that hard. There are alternatives to those foods. Two, add fiber in your diet. Three move before and after you eat. Very, very critical. And not like after you eat, like you sit for two hours to eat and then you, you eventually decide to do a walk as soon as you eat, start moving. It's critically important. The other thing is try to bring your calories in line with your, with your level of activity. Find out, you know, take a DEXA scan, find out your fat level in your body, find out how many calories you can eat for your level of mobility. You can do that through dexascan, you can do it through January.

1 (26m 36s):
Find that out. And then keep within those because if you don't, you can't maintain a healthy weight and finally fast that does, this does not cost any money. You don't have to go to grocery stores and buy expensive organic food. You don't have to spend your time cooking. Learning how to fast is unbelievably useful. It's a, it's a discipline that improves insulin sensitivity, especially in combination with calorie restriction. It doesn't cost money, it takes discipline. And you can find out where you are with fasting. Let's say you're fasting, you know, eight hours and you're eating 16 hours a day right now. We'll slowly try to increase the fasting period from eight hours to eight hours and 15 minutes, you know, for a week, another 15 minutes.

1 (27m 21s):
Keep going until you get to 16 hours. I don't eat before 11:00 AM I usually eat around 11 to 12 and I stop eating between essentially six and seven 30. So I eat, I try to eat around eight hours a day, but I fast for about 16 hours. Incredibly successful doing that. And you will feel fantastic.

0 (27m 45s):
Fire Nation, you are getting pure gold from somebody who has now dedicated her life to helping people just like us. And you're the average of the five people you spend the most time with. You've been hanging out with NH and JLD today. So keep up the heat and for links to everything we talked about today, visit EOFire.com type new sheen into the search bar and the show notes page will pop right up. And that's N-O-O-S-H-E-E-N. And then links to everything we talked about will pop right up. Of course January AI connect with Noosheen on LinkedIn. She's there, she's connectable. And I wanna say thank you Noosheen, for sharing your truth, your knowledge, your value with Fire Nation.

0 (28m 28s):
For that we salute you and we'll catch you on the flip side. Thank

1 (28m 32s):
You so much.

0 (28m 33s):
Hey, Fire Nation, a huge thank you to our sponsors, Ann New sheen for sponsoring today's episode in Fire Nation. Over the last decade, I've interviewed more than 3000 of the world's most successful entrepreneurs, and I've created a revolutionary 17 step roadmap to your financial freedom and fulfillment. I put it all into my first traditionally published book, the Common Path to Uncommon Success, personally endorsed by Seth Godin and Gary Vaynerchuk. The Common Path to Uncommon Success is the step-by-step guidance that you need to achieve the lifestyle of your dreams. Visit Uncommonsuccessbook.com and I'll catch you there. Or on the flip side, sales Evangelist hosted by my friend Donald Kelly is brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

0 (29m 20s):
Each week Donald interviews the world's best sales experts, successful sellers, sales leaders, and entrepreneurs who share their strategies to succeed in sales. Right now, a recent episode you should definitely check out is The Five Ways to Do Daily Outbound with LinkedIn. Listen to Sales Evangelist wherever you get your podcasts. ever thought of giving a TEDx talk, it's one of the most powerful ways to share your message with the world. In four time TEDx. Speaker Taylor Conroy from Thought Leader can help you get there. Visit ThoughtLeader.com/fire to join Taylor's free training where he teaches you how to land a TEDx Talk and spread your message to millions.