Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business.
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Guest Resources
Digital Threads – Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook.
Neal Schaffer – Check out Neal’s website.
Digital Threads – A Playbook for Digital Marketing.
3 Value Bombs
1) SES is the best way to simplify and be effective in digital marketing.
2) It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media.
3) As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business.
Sponsor
HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Digital Threads: The Entrepreneur Playbook for Digital-First Marketing
[1:23] – Neal shares something that he believes about becoming successful that most people disagree with.
- We need to work in balance, there’s time to grind and there’s time to chill. You need to have a balance to be effective as entrepreneurs.
[2:47] – Neal talks about the many options in digital marketing and how can entrepreneurs simplify their life but still cover their digital bases
- Simple is the best. He use the SES framework, S stands for Search or the discoverability, E for Email list or your biggest asset and S for Social or where people spend their time.
- SES is the best way to simplify and be effective in digital marketing.
[5:00] – Neal tells why he believe the order in which we approach digital marketing is crucial to success.
- It is important to have some social proof and credibility before you engage with influencers.
- Before you hire an SEO Consultant you have to have content first. You need to do things in a certain order to be effective in digital marketing.
[8:04] – Neal talks about library of content and why it is crucial to success today.
- Content is the currency of digital media.
- Begin first by letting the search engines know that you are expert on what you do and you can prove that through your content.
- Look at the key word that customers are asking or searching and make a weekly post about it over the course of a year . This will let the search engines know that you have authority about it.
- Whatever it is that you are showcasing , post that content on your social media . Then you will have a pool of content to repurpose whenever you need it because you have the database.
[9:43] – A timeout to thank our sponsor!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
[13:04] – Neal talks about Platform Authentic Content and why it matters in social media?
- A lot of people are engaged in social media but have not yet built their library of content, again, it’s about order.
- The life span of content in social doesn’t live that long and ever since Covid, short form videos are the most popular type of content if we want to gain visibility also, links that lead to social media sites doesn’t work anymore.
- Platform authentic content is giving social media what they want. They don’t want you dropping links but to engage your audience and this is done basically by using photos and videos or content without links.
- You need to have a LinkedIn Bio approach because you are competing with content creators and influencers. Whatever you do , make it engaging that you will make it naturally for people to click on the LinkedIn Bio and go to you.
- In his book “The Order of Things” he follows up on the chapter where entrepreneurs become content creators because that is the solution of getting people to talk about your products and services and thereby leveraging your content.
[15:36] – Neal talks about why he dedicated a chapter of his book about Outsourcing.
- You can’t do it all. There is a network of professionals that is helping other entrepreneurs in editing short videos, doing blog post and creating websites.
- As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business.
[17:13] – Neal talks about AI and what is top advice on how entrepreneurs can use it.
- AI is good but you need to use it very carefully. Think about your process when you create your content and take AI out of the picture first.
- Leveraging AI is about the non-critical process like the Non Ad copy and short form content. He uses AI tools to save time and make the work faster.
[19:43] –Neal gives his takeaway.
- Simplify it and make sure that you understand everything that you do in digital marketing is done with intent and impact.
[20:10] – Call to action.
- Digital Threads – Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook.
- Neal Schaffer – Check out Neal’s website.
- Digital Threads – A Playbook for Digital Marketing.
[19:08] – Thank you to our Sponsor!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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