Mike & Izabela Russell are the founders of Music Radio Creative, serve the global market with exceptional audio production services. Esteemed experts in podcasting and branding, they’ve grown their business across 150+ countries.
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Guest Resources
Music Radio Creative Website – Largest Professional Voice Over Agency In The World.
Audio Unicorn – Checkout Izabela’s Podcast on Spotify.
Mike’s Youtube Channel – Subscribe to Mike’s YouTube channel
3 Value Bombs
1) Everything starts with passion in every industry.
2) Attention to detail is incredibly important.
3) If you do a lot of little things, you can never do anything big.
Sponsors
HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
Fundera: One easy online application to compare multiple lenders! Get funding in as little as 24 hours with no collateral required. Visit Fundera.com to see your loan options today!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Key to Sound Success
[1:36] – Mike shares what drew him initially into the world of audio production.
- It started with his passion. He dedicated himself to study the craft and become more inspired through time.
[3:36] – Izabela adds what are the changes in the audio production industry and how she adapted to those changes
- Attention to detail is incredibly important because in this industry, small details are overlooked
- AI played a huge part in the changes over the last 2 years. It took the industry into a different space and made it more approachable to regular people.
- It is continuously changing and evolving.
[7:19] – Mike was asked why and how he integrated AI into Music Radio Creative’s audio production services.
- Be on the pulse of change to keep up.
- AI is the most logical step to get into the business and if you will not take that step, you will be left behind.
[10:18] – A timeout to thank our sponsors!
- HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
- Fundera: One easy online application to compare multiple lenders! Get funding in as little as 24 hours with no collateral required. Visit Fundera.com to see your loan options today!
- ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
[13:37] – Izabela talks about the biggest challenges she faced in scaling Music Radio Creative globally.
- If AI settles, 80% of professionals in the industry will be gone.
- There will be lesser opportunity for those people to grow in their craft because most projects will be taken by AI.
[15:10] – Izabela gave emphasis on ethical implications.
- What are the ethical side effects, if there is copyrights for the artists.
- Only a few companies will be able to dominate the industry.
- How can business owners be certain that the use AI generated voice are commercially safe.
[18:06] – AI Tools
- AI tools can help accelerate your skills and be creative.
- You can’t perfect your craft if you do a lot of little things.
[22:03] – Mike was asked how AI technology transformed the landscape of voice overs and jingles.
- The new technology creates products for free.
- Anyone at home can be a creator.
[25:52] – Izabela shares her take away as the interview closes.
- There are positive things to AI in the audio industry like the restoration of audio of incredible talents from years ago.
- Put in mind the long term impact of AI and act responsibly.
[29:31] – Izabela mentions where to catch them.
- Music Radio Creative Website – Largest Professional Voice Over Agency In The World.
- Audio Unicorn – Checkout Izabela’s Podcast on Spotify.
- Mike’s Youtube Channel – Subscribe to Mike’s YouTube channel
[30:31] – Thank you to our Sponsors!
- HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
- ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!