Melanie Benson, Authority Amplifier for Expert-preneurs, shows you how to generate Million Dollar Visibility. Since 2000, she has a proven track record of 2-5x revenue for her clients. She’s host of the Top 1.5% Podcast, Amplify Your Success, author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business.

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Guest Resource

Free Scorecard & Guide – Visit and get your FREE SCORECARD & GUIDE! Learn How to Avoid the 17 Biggest Mistakes as a Guest Expert That Cost You The Lead (so you can Add Additional 6-Figures to Your Business).

3 Value Bombs

1) By focusing on one solution and becoming an authority in it, you will gain power and momentum. This approach has amplified my business, brand, revenue, and impact on the world.

2) In a crowded market, sounding like everyone else leads to confusion and inaction from buyers.

3) Getting in front of the right audiences on the right shows can seem daunting, but many competitors have not tapped into podcasting’s potential for visibility and profit.

Sponsors

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!

BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  How to Generate Million Dollar Visibility as An In-Demand Guest Expert with Melanie Benson

[1:51] – Melanie shares something she believes about becoming successful that most people disagree with.

• She believes that by focusing on one solution and becoming an authority in it, you will gain power and momentum.

[3:13] – Melanie talks about the countless examples of talented entrepreneurs ending up a best-kept secret, even though they are marketing consistently.

• A complex marketing strategy does not guarantee the right clients or actions. Today’s market demands more than just talent to drive sales.
  • Relying solely on referrals or social media visibility is not enough due to changing algorithms.
  • Many try to do too much, spreading themselves thin and failing to consistently reach their ideal clients.
  • This results in being overlooked and only gaining revenue through chance encounters or referrals.
•  In a crowded market, sounding like everyone else leads to confusion and inaction from buyers.
• It is essential to establish authority and stand out in a sea of similar offerings. Without this differentiation, even talented individuals will remain invisible in a market where most decisions are made based on authority and distinction.

[5:40] – How can you generate visibility that becomes a 24/7 client attraction machine?

• We all dream of a steady stream of clients, even while we sleep. Imagine bookings and product sales rolling in effortlessly, gradually leading to higher-paying clients.
• Back in 2009, Melanie hit a rough patch in her business. She had built a seven-figure business around something she was not passionate about.
• When life threw her curveballs, her business suffered. But from that chaos came clarity. She underwent a big brand pivot, reflecting on what truly mattered. Drawing on past successes, she developed a strategy called “million-dollar visibility streams.”
• By partnering with influential people who already had loyal audiences, she gained exposure and solved problems for their followers.
• This approach, utilizing platforms like podcasts and online summits, allowed her to reach a wider audience without constant travel.
• By delivering relevant content and gaining recognition through these collaborations, she quickly attracted more leads and aligned clients, effectively rebuilding her business.

[8:58] – A timeout to thank our sponsors!

• HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
• BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.

[12:49] – The 3 visibility barriers that keep you hearing crickets instead of clients:

• Melanie delved into why she was gaining such great traction, loving the idea of compounding successes. Every time she appeared on a podcast, clients would flood in within seven to 10 days, with leads continuing for years after each episode aired. She encountered others who felt their podcast guest appearances were futile. Studying the differences, she identified 17 mistakes, focusing on the top three.
  1. Many were too generic, blending in with the crowd and failing to captivate listeners.
  2. Lacking a strategic approach, winging it instead of delivering a coherent message that resonated with the audience.
  3. Inconsistency plagued many talented individuals, leading to missed opportunities and eroding social trust.

[16:54] – Melanie shares a proven technique for landing top podcasts and online shows as a guest expert.

• Consistency is key if you want to get booked. Being visible on social platforms and establishing yourself as an authority through your messaging is crucial.
• People seek experts who consistently show up, solve problems, and have credibility.
• When you can offer something valuable to hosts like audience reach or promotion, it creates a reciprocal relationship. This Win-Win energy leads to collaborative opportunities and a viral compounding effect, expanding your visibility exponentially.
• It is not just about one transaction; it is about multiplying visibility opportunities by giving back and fostering genuine connections.

[19:30] – Why do podcasts remain a commonly untapped gold mine of profitable visibility?

• Getting in front of the right audiences on the right shows can seem daunting, but many competitors have not tapped into podcasting’s potential for visibility and profit.
• Melanie follows podcasting trends and stats, like how 57% of podcast listeners are inclined to buy from showcased guests. Typically, within seven to 10 days after an episode, she receives client leads. Moreover, experts in her field, including competitors, also listen to these episodes, offering collaborative opportunities.
• By embracing these chances, she creates Win-Win visibility, even with competitors, as they all benefit from great content.

[21:42] – Melanie gives her call to action.

• Free Scorecard & Guide – Visit and get your FREE SCORECARD & GUIDE! Learn How to Avoid the 17 Biggest Mistakes as a Guest Expert That Cost You The Lead (so you can Add Additional 6-Figures to Your Business)

[20:52] – Thank you to our Sponsor!

• HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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