Mark Lack is Co-founder of HeroPixel software and Bitcoin advocate.

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Guest Resource

Hero Pixel – Saving Businesses Money, One Lead At A Time.

Mark’s Instagram – Follow Mark on Instagram.

Mark’s YouTube Channel – Subscribe to Mark’s Channel on YouTube.

3 Value Bombs

1) Diversification is a very common thing when you start studying investing. The true way of building wealth is to invest and diversification is the biggest lie that is told to us.

2) Diversification is selling the winner to buy the loser.

3) The first thing to consider in marketing  is qualification. That is if the person is qualified to purchase your product from the beginning.

Sponsors

Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

Airbnb: If you’ve got an extended trip coming up and need a little help hosting while you’re away, hire a co-host to do the work for you! Find a co-host at Airbnb.com/host!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Better Serve Your Customers Through Data Enrichment.

[1:34] – John shares something that he believes about becoming successful that most people disagree with.

• Diversification is a very common thing when you start studying investing. The true way of building wealth is to invest and diversification is the biggest lie that is told to us.

[4:05] – Mark talks about what is data enrichment.

• In 2023, he exited his company and went all in in Bitcoin and microstrategy with no diversification.
• Diversification is selling the winner to buy the loser.
• Data enrichment is the term he came across during his short term retirement. Nobody is making it as a top category of something to discuss among professional speakers in marketing conferences.

[6:05] – Mark defines data enrichment.

• Data enrichment is taking some existing data such as a person’s email and enriching it by sending it to a data pool from huge data buyers and aggregates who bought the data to sell to marketers to run the data.

• Enriching it through a software and leveraging these data pools to be used by business owners as a lead source. AI algorithm can also be used to interpret the data for more accurate use.
• For every one person, you can get 400 data points and you can take the important data that you need to create your custom audience. There are so many benefits to utilize the data to your business.

[11:16] – A timeout to thank our sponsors!

• Airbnb: If you’ve got an extended trip coming up and need a little help hosting while you’re away, hire a co-host to do the work for you! Find a co-host at Airbnb.com/host!
• Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

[14:47] – Mark gives examples for small businesses.

• There is this effort to finding new customers in small businesses. While there is nothing wrong with word of mouth and organic growth and some businesses don’t rely in advertising, imagine how you can grow your business more if you bring your product out to the world thru ads.
• No big company is bragging that they grow their business organically. They did some form of a partnership distribution to their audience for example Netflix and Amazon. No one is growing organically and everyone should leverage.
• If you are in business, you are generating leads and finding more customers so you can serve and impact them with your product and achieve financial freedom.

[16:40] – Mark Talks about how to generate leads.

• You can generate leads by buying it thru paid advertising, borrowing it thru affiliate or joint ventures and distribution channels or creating it organically thru SEO, social media, podcast, Youtube channels.

• However you are generating leads, you have to have some form of a lead magnet like a 30% off or a free giveaway to collect more data from clients.

[18:52] – Mark tells how Hero Pixel works.

• Their software, Hero Pixel will connect to your API and Customer Relationship Management (CRM) of your software to capture the 400 data points that wil flow right back to your CRM so you zap it according to the data that you need.

[21:15] – Mark talks about qualified leads.

• The synergy between a marketer and a sales person is in the data because it creates the congruency and if you are a business owner and you create an incongruency by running Facebook ads and your sales team are not getting qualified leads , there is a disconnection due to lack of data because you don’t know who exactly you are targeting.
• Their business is to get the 400 data points like credit score and financing options and all other data so you don’t need to ask clients to fill up questionnaires and it will cost only 34 cents per email.
• The first thing to consider in marketing  is qualification. That is if the person is qualified to purchase your product from the beginning.
• You can use AI to interpret the data.

[28:04] – Mark shares the umbrella of data enrichment for small businesses.

• You need more data.
• You need more synergy between marketing and sales.
• You need more data of who is on your list so you can segment them and communicate with them effectively and also lowering your costs by getting rid of the unqualified people and putting them in specific channels.

[28:42]  – Call to action.

• Hero Pixel – Saving Businesses Money, One Lead At A Time.
• Mark’s Instagram – Follow Mark on Instagram.
• Mark’s YouTube Channel – Subscribe to Mark’s Channel on YouTube.

[29:00] – Thank you to our Sponsor!

• Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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