Luria Petrucci helps you create professional LIVE streams that put you a notch above what everyone else is doing and sets your brand apart.  She’s been live streaming and doing online video for 11 years (3500 videos & 1 billion views) for herself as well as AT&T, Samsung, Orange County Choppers, GoDaddy, Panasonic and more.

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Apple | Spotify | iHeart

Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Zoom – Luria’s small business resource
• Essentialism and Living Forward – Luria ’s Top Business Books
• Luria’s website
• The Mastery Journal – Master productivity, discipline and focus in 100 days!
• Vicky Lashenko, Mompreneur Show – http://mompreneurshow.com
• Mary Hyatt’s LIVE show – https://www.maryhyatt.com/ & the show specifically is here – https://www.facebook.com/MaryGraceHyatt
• “Best advice” given by Andrew Lock from HelpMyBusiness.com
• Wirecast
• Zoom – https://zoom.us

3 Key Points:

1. Believe in yourself, first, before you believe what others say about you.
2. Live streaming is not a new thing – it’s just different from what people are accustomed to, but there’s no reason to hesitate giving it a go.
3. Doubts will always be present, but it’s your call to NOT let it consume you or your thoughts.

Sponsors

• Host Gator: With HostGator, having a website is easy AND affordable. Visit HostGator.com/fire for 60% off today!

• ​Caliper: ​Assess your team today – FOR FREE – and you’ll discover what makes each person tick and how to improve the performance of your team. They’ll also give you an hour of free consulting! Visit Caliper​C​orp​.​com​/​fire

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [01:00] – Luria started doing videos in 2005
• [01:23] – She started live streaming in 2007 via mobile apps and in professional studios
• [01:44] – Luria’s alias was Cali Lewis
• [01:54] – She delivered tech news and gadget reviews
• [02:09] – Even though Luria had success over the years, it was only about 2 years ago that she became an entrepreneur
• [02:22] – She had partners who told her she could not be successful without them and she believed them for a long time
• [02:53] – She finally realized what she can give—both her pros and cons
• [03:14] – Luria left all the bad influences in her life
• [03:31] – She went by her real name and changed everything
• [04:39] – Her area of expertise is in helping entrepreneurs stand out from the crowd
• [05:06] – One BIG and Unique Value Bomb: Live video is a way of thinking. People think it’s different because it’s new
• [06:02] – People tend to sacrifice their brands and they accept bad service when they don’t have to
• [06:30] – Live streaming is the same as any other marketing that you do
• [06:35] – Luria asks a list of questions
• [07:25] – Luria talks about BLive
• [08:40] – There are 4 levels of live streaming:
  • [08:43] – The selfie stream (on your phone)
  • [08:46] – On your phone, but with gear
  • [08:52] – From the computer with Wirecast
  • [09:46] – TV quality streaming
• [10:08] – Level 4 is actually easier than level 3 if it’s already setup for you
• [10:35] – Use level 1 and 2 plus 3 or 4
• [12:16] – “Facebook is actually making a massive move to tv”
• [13:02] – There will be a big push to mobile and tv
• [14:50] – Live will make it feel like people are a part of your family
• [15:42] – Periscope’s pro & con: it helps you get a lot of followers quickly, but it gives you a lot of unusable viewers
• [16:00] – Facebook’s pro & con: tons of potential for business, but it takes a little bit more time if you’re not running ads
• [16:22] – Instagram’s pro & con: FOMO, but you can’t reuse your content
• [17:16] – What is the one thing you are most FIRED up about today? “I’m really excited about the possibilities we have on live videos”
• [18:10] – Have more of you present in webinars
• [18:26] – Current webinars have a ton of slides to get people’s attention
• [18:34] – Mix slides, content and yourself on camera
• [20:03] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “Allowing others to tell me who I was and what I could not do”
  • What’s the best piece of advice you’ve ever received? – “To change the name of our company”
  • What’s a personal habit that contributes to your success? – “I remind myself not to wait”
  • Share an internet resource, like Evernote, with Fire Nation – Zoom
  • If you could recommend one book to our listeners, what would it be and why? – “Essentialism changed my world. Living Forward is one I’m actually working with Michael Hyatt and Daniel Harkavy on”
• [23:11] – Connect with Luria on her website
• [23:24] – Do not let doubts consume you
• [23:40] – Live Streaming Pros

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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