Luke Infinger is an entrepreneur, business owner, and leader who brings a wealth of experience and expertise to the table. With a deep understanding of the orthodontic field and a passion for helping practices thrive, he has been instrumental in shaping HIP Creative’s—a growth partner for orthodontists that help them grow faster and easier.

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Luke’s Email – Connect with Luke and get help building the business of your dreams and helping others.

3 Value Bombs

1) Success is more about discipline than motivation.

2) To avoid the high failure rate of small businesses, you must be willing to show up, put in effort, and navigate challenging days. Remember the bigger picture, understand your mission and the value you bring.

3) Going through difficult times provides valuable lessons and allows you to share your story with others facing similar challenges, offering insights on overcoming and growing.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Go from $0 to $25M with Luke Infinger

[1:35]- Luke shares something he believes about becoming successful that most people disagree with.

He believes that success is more about discipline than motivation.

[2:49] – Luke talks about the Skill vs. Drive debate.

He always maintained a strong drive, which he called persistence. While he was not consistently the most skilled, his determination kept him moving forward.
During college, he focused on motion graphics, and although he became proficient, he observed others with more excellent skills. Nevertheless, his persistence led to securing a position in a prestigious motion design firm in New York City, where he outperformed more skilled others.
Later, he recognized a lack of passion in that field, prompting him to return home. Engaging with a book on making money through social media, he leaned heavily on his persistence and drive. He consistently reached out to people, surpassing his competition in efforts.
This strategy proved successful. While skill remains crucial, having abundant skill without the drive might result in waiting for opportunities to come your way.

[6:07] – Luke believes understanding who you are at your core is the key to success.

Regarding the choice between drive and skill, someone recently asked him what he believes he excels at compared to most people or what makes me unique. He responded by saying that connecting with people one-on-one is where he truly shines.
Recognizing and understanding his strengths is crucial. Many individuals may not be aware of their strengths or potential areas of expertise. Beyond that, being grounded in principles is essential to him, as he is spiritual.
Establishing a set of principles and values that guide his life is significant. While it may sound cliché, many emphasize building a house on a solid foundation, and he believes the same applies to structuring one’s life.
Knowing his beliefs, understanding his strengths and weaknesses, and discerning what activities he won’t excel in are vital aspects. He also considers if someone on his team or a collaborator can excel in those areas where he might not.

[8:29] – What does specializing early and niching down look like in the real world?

Luke built all his businesses by focusing on a niche.
- When he started his first real business, a marketing agency called Hip Creative, he did not initially narrow down their focus.
- They served local businesses, including home services, boat charters, fitness boot camps, and more. However, they gained traction in healthcare, particularly with independent practitioners.
- Working with a rapidly growing orthodontist brought them significant exposure, changing their trajectory.
He became passionate about business, connecting with owners one-on-one and understanding their challenges and goals.
To niche down further, they developed a specialized curriculum, software, and a team of consultants specifically for orthodontists.
This focus allowed them to excel and establish themselves as a category leader. Instead of trying to serve everyone, especially as a small business, it is crucial to niche down before expanding horizontally.

[11:32]- A timeout to thank our sponsors!

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[14:50] – Luke shares that you need to focus on long-term relationships.

To succeed, you must master your craft. Many, especially in agencies, focus too much on sales without retaining clients. They may change their niche frequently, but they take a different approach.
For the first four years, they concentrated on building the best framework without diving deep into sales or numbers. They wanted people to find them and rave about their experience.
Once they had a solid foundation, they improved their sales team and strategy, fueling rapid business growth.
Since 2018, they have doubled their business every year.
Agencies or business owners must stop focusing solely on selling and perfecting what they have, especially if they face high customer turnover.

[17:29] – Luke talks about how your dream of the Laptop Lifestyle can harm your business.

Before you can work smart, you need to put in the hard work. Many books promise quick success, like working only a few hours daily. However, it is vital for young entrepreneurs to realize the importance of time and effort.
Simply starting a business, being decent at sales, and working a few hours won’t lead to significant success. Successful figures like Oprah Winfrey, working two hours daily, achieved that after immense dedication.
Passion is crucial; it helps you endure challenges to fulfill your purpose and help others. In business, the focus should be on assisting people in achieving their goals.
To avoid the high failure rate of small businesses, you must be willing to show up, put in effort, and navigate challenging days. Remember the bigger picture, understand your mission and the value you bring.
Celebrate wins and replicate successes. Starting a business with the idea of working only a few hours daily is a dream; success comes from hard work and dedication.

[21:36] – The real success comes from learning from the best, not just the internet-famous.

Based on personal experience, Luke spent a lot of money buying various programs. Despite enjoying buying things and trying programs from internet influencers, he learned that not everyone online is as they claim.
He now questions whether to focus on current internet trends or study historical figures who accomplished incredible things over thousands of years.
- He found more value in learning from individuals like Abraham Lincoln, George Washington, JW Marriott, and the du Ponts, up to present-day figures.
- Successful people like Warren Buffett, who do not spend much time online, provide valuable lessons.
Instead of placing too much emphasis on internet influencers, he values studying history and learning from successful individuals who have achieved remarkable feats.

[24:21]- Luke gives a takeaway.

Believe in the value of hard work. When faced with challenges, see it as an opportunity to overcome. Reflect on your goals, including material possessions, as part of your morning routine. It requires hard work but, more importantly, personal growth. Connecting with a higher power helps you understand your purpose and channel your energy into pursuing it. Going through difficult times provides valuable lessons and allows you to share your story with others facing similar challenges, offering insights on overcoming and growing.

[26:47]– Luke gives his call to action.

Luke’s Email – Connect with Luke and get help building the business of your dreams and helping others.

[28:12]- Thank you to our Sponsors!

HubSpot: With the HubSpot for Startups program, you can save 30-90% on a platform that scales right along with you! To see if you’re eligible to join the HubSpot for Startups program and take your growth to the next level, visit HubSpot.com/startups!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Go from $0 to $25M with Luke Infinger

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