Lou Panaccione is the Co-Founder and CEO at OOFOS, the global leader in Active Recovery footwear. He is responsible for setting the company strategy and delivering shareholder value for all stakeholders of OOFOS – and for building the brand and company culture based on its mission to “make yOO feel better.”

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Guest Resource

OOFOS Recovery Footwear – Revolutionary OOfoam technology absorbs 37% more impact than traditional foam footwear to recharge your body and reduce the stress on your feet and joints!

3 Value Bombs

1) OOFOS is providing that benefit you get if you are barefoot on a natural surface.

2) If you’ve got something that you believe can make a difference in the world, you don’t need a lot of money to get that started. You just need to take that first step.

3) Anything that you do as you’re growing your business, if you make those decisions based on your mission, then people will always make that connection between the experience that they have with you and what you’re saying.

Sponsors

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!

FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The role of authenticity in the success of a brand

[1:28] – Lou shares something that he believes about becoming successful that most people disagree with.

• You need a lot of money to be successful or to start off a business.

[2:18] – The story behind OOFOS.

• OOFOS is the opposite of what is found in most footwear, especially when you look at athletic footwear. Athletic footwear is designed to maximize your performance.
• OOFOS is providing that benefit you get if you were barefoot on a natural surface.

[5:24] – The history of the footwear industry.

• The footwear industry is all based on the premise of maximizing performance, which is fantastic. But when you think about it, most people who are wearing these athletic shoes, they’re not necessarily wearing them for performance.
• OOFOS is trying to mimic a natural surface. No other athletic footwear company in the footwear industry is really looking at it from that perspective.

[8:50] – A timeout to thank our sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

[10:59] – The importance of establishing a company’s mission – and even more importantly, keeping your eye on that prize.

• Set the mission before even starting to sell the product.
• As your business grows, your mission is your foundation.
• Anything that you do as you’re growing that business, make that those decisions based on your mission.

[16:29] – The role of authenticity in the success of a brand.

• Everything that influencers say about OOFOS is based on their experience.
• They have a program called Project Pink for cancer research and cancer treatment. A percent of OOFOS sales go to that program.

[20:00] – Lou’s key takeaway and call to action.

• If you’ve got something you believe can make a difference in the world, you don’t need a lot of money to get that started. You just need to take that first step.
• OOFOS Recovery Footwear – Revolutionary OOfoam technology absorbs 37% more impact than traditional foam footwear to recharge your body and reduce the stress on your feet and joints.

[22:53] – Thank you to our Sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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