Lisa Odenweller is Founder & CEO of Kroma Wellness, the functional wellness brand that’s revolutionizing the way we think about nourishing our bodies. She is passionate about health and wellness and encourages others to live a life where they can thrive with food rather than feel deprived. A San Diego native, Lisa is a wellness visionary and serial entrepreneur with over 15-years of experience, having previously founded organic superfood cafe, BEAMING Wellness.

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Guest Resources

Lisa’s Instagram – Connect with Lisa on Instagram!

KromaWellness.com – Unlock Your Unlimited 5-Day Reset Refills and Get $160 Savings When You Purchase a 5-day Deluxe Reset!

3 Value Bombs

1) The vision and mission of a business are crucial, but they can get lost in the day-to-day operations and financial focus.

2) When customers have a positive experience, they become advocates who willingly spread the word to their friends.

3) When starting a company, passion, conviction, and tenacity are essential.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How To Build A Multi-Million Dollar Business In Less Than A Year By Raising Money From Influential Investors with Lisa Odenweller

[1:50] – Lisa shares something she believes about becoming successful that most people disagree with.

She believes the vision and mission of a business are crucial, but they can get lost in the day-to-day operations and financial focus.

[3:53] – How did you attract influential investors, including celebrities like Amy Schumer, Gwyneth Paltrow, and Jessica Seinfeld, to invest in your company?

Instead of actively seeking out investors, the influential individuals discovered Lisa’s company organically after she launched her product and mission-driven vision, creating a viral response and gaining momentum in raising funds.
She did not have any prior connections or relationships with these investors before they decided to invest, highlighting the importance of putting an exceptional product out into the world and staying true to your passion and mission.

[6:21] – How did you prepare Kroma to attract investors, and what timeline did it follow?

Over the course of several years, Kroma’s journey to investor readiness involved refining the product, mission, and vision.
Through beta testing and word-of-mouth, the product gained popularity, generating positive user experiences and enhancing investor readiness.
Despite initial funding challenges during the pandemic, a strategic shift was made to target influential individuals who shared the mission.
Kroma’s most popular offering is the 5-day reset, a range of delicious, non-perishable food and beverage options.
Through continuous networking efforts, momentum grew, attracting more investors and expanding the network.

[11:30] – Why did you opt for angel investors instead of investor capital?

A venture capitalists showed interest, but they wanted to wait until the product was launched.
The process was arduous, one investor at a time. She exhausted her savings and faced financial hardship.

[16:10] – A timeout to thank our sponsors!

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FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

[19:00] – How did you successfully attract influential investors to support your company?

To achieve Lisa’s fundraising vision, she aimed to attract influential individuals from various backgrounds, not just celebrities.
Kroma’s success is also attributed to the quality of their product, which combines functionality and flavor.
By offering a unique approach to cleansing and addressing unmet needs, they created a viral response

[23:08] – Lisa shares insights of her successful approach plus strategies and how to apply them to your business.

Establishing trust and loyalty is crucial in a crowded market.
By consistently delivering enjoyable and effective products, they built trust and fostered loyalty for their brand.
When customers have a positive experience, they become advocates who willingly spread the word to their friends.

[25:27] – Lisa’s key takeaway.

The most important thing is to make it enjoyable.
When starting a company, passion, conviction, and tenacity are essential.

[27:35] – Lisa’s call to action.

Lisa’s Instagram – Connect with Lisa on Instagram!
Kroma Wellness Website – Unlock Your Unlimited 5-day Reset Refills and Get $160 Savings When You Purchase a 5-day Deluxe Reset!

[29:04] – Thank you to our Sponsors!

HubSpot: HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How to Build a Multi-Million Dollar Business in Less Than a Year by Raising Money from Influential Investors with Lisa Odenweller

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