Laura Betterly is a world-renowned entrepreneur and marketing expert. With over two decades of experience in the industry, she has established herself as a key player in the marketing space. She is the founder of Yada Yada Marketing. With her unique combination of creativity and technical expertise, Laura is a force to be reckoned with in the world of marketing and entrepreneurship.

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Guest Resources

Laura Betterly – Visit and subscribe to Laura’s newsletters to stay updated on the latest for your business.

Laura’s Facebook – Find the latest things happening to market your business, plus some things Laura finds exciting or funny.

Laura’s Email – Connect with Laura via email.

3 Value Bombs

1) The more things change, the more they stay the same.

2) The critical realization is that AI can perform many tasks more efficiently and quickly than humans. Think of AI as an assistant rather than just a piece of technology.

3) Today’s hot might be tomorrow’s not. New ideas and innovations are what shape the future and create enormous wealth.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The AI-Powered Entrepreneur with Laura Betterly

[1:13] – Laura shares something she believes about becoming successful that most people disagree with.

She believes that the more things change, the more they stay the same.

[1:49]—Laura discusses how feasible it is to leverage AI to take at least some tasks off your plate.

Laura believes that relying solely on a “set it and forget it” approach is impractical. She emphasizes the importance of active involvement, research, setting goals, and having direction in what you are working on.
Things do not magically turn into something significant without interaction. However, Laura acknowledges that AI enables you to work smarter and faster.
Time is invaluable, and while money can be made, time cannot. AI significantly enhances productivity by handling tasks that require extensive research and effort.

[3:12] – What are your recommended first steps for harnessing AI as an early-stage startup?

The critical realization is that AI can perform many tasks more efficiently and quickly than humans. Think of AI as an assistant rather than just a piece of technology.
You can have AI assistants for market research, keyword research, competitor analysis, and improving web copy. When interacting with AI, you specify its role, such as an HR executive or a research assistant, which allows it to assist you better. AI can even help draft plans or outlines, saving you significant time that you can allocate to meaningful relationships or planning future endeavors.
This flexibility opens up numerous possibilities for entrepreneurs, enabling you to focus on essential tasks without extensive training or courses, such as building a website.

[5:18] – Where do you start?

Laura is highly technical and can build websites and handle various tasks. While she might need help from developers for complex tasks, she utilizes AI to assist with coding, including HTML and SEO optimization.
AI can also be programmed with a knowledge database to answer questions efficiently. While some argue that AI takes away jobs, it also creates new roles, such as machine operators. These jobs can be more enjoyable than dealing with frustrated customers, especially in support roles, which can be emotionally taxing.
Using AI streamlines processes and improves customer satisfaction by providing quick and accurate answers to inquiries.

[8:17] – A timeout to thank our sponsors!

HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
ThriveTime Show: Want to meet me, JLD?! Attend Clay Clark’s 2-Day Interactive Business Workshop & meet me – JLD – Tim Tebow, & Clay Clark this June! Learn More & Request Your Ticket At ThrivetimeShow.com/EOFire!

[11:30] – What metrics or KPIs matter most when judging the effectiveness of AI?

KPIs, or Key Performance Indicators, are essential metrics used to gauge the effectiveness of strategies like AI in marketing. By tracking conversion rates and income generated, you can assess the impact of AI tools.
Third-party applications can help analyze improvements made by AI, such as enhanced copywriting through split testing on websites.
As an entrepreneur, it is crucial to consider quality of life as a KPI.
Having more free time for hobbies like music, artwork, and spending time with friends indicates a better quality of life. Therefore, personal time and fulfillment are important indicators of success alongside traditional business metrics.

[13:40] – Which AI opportunities provide the most bang for the buck?

Laura believes that ample assistance is available in marketing, especially for challenging tasks like copywriting and program development. She often encounters creative blocks, which she humorously calls “creative constipation,” where generating ideas becomes difficult. However, having an AI assistant has transformed her productivity by priming her thought processes and accelerating task completion.
She saves time using tools for transcribing meetings and courses. She can efficiently extract relevant information by summarizing lengthy content and providing time-stamped summaries of videos. Moreover, AI-generated summaries and task lists ensure nothing is overlooked or forgotten during meetings, enhancing overall productivity and organization.
Laura highly values these AI-driven solutions for their ability to streamline her workflow and improve efficiency.

[16:49] – To what extent can AI allow us to put our businesses on autopilot?

It is fascinating how much bots can automate things nowadays. Tasks like social media posting and customer support can run on autopilot. Remember Tim Ferriss’s “The 4-Hour Workweek”? He talked about outsourcing and using bots to handle various aspects of your business, allowing you to focus on monitoring stats.
Facebook ads now optimize themselves, and Google’s algorithms do similar tasks. AI is not new; think about Spotify, which has used AI since the early 2000s. Now, AI is more accessible to everyone. You can automate article writing, posting, email newsletters, and more using third-party applications and APIs.
While you still need to check in on things, automation significantly reduces the amount of hands-on work needed.

[19:00] – Laura gives her takeaway.

If you do not stay innovative and keep up with the latest trends, you will end up like Blackberry. Today’s hot might be tomorrow’s not. New ideas and innovations are what shape the future and create enormous wealth. So, if you are listening and have an idea nobody’s thought of, that could be the game-changer the world needs.

[20:10] – Laura gives her call to action.

Laura Betterly – Visit and subscribe to Laura’s newsletters to stay updated on the latest for your business.
Laura’s Facebook – Find the latest things happening to market your business, plus some things Laura finds exciting or funny.
Laura’s Email – Connect with Laura via email.

[20:53] – Thank you to our Sponsors!

HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
ThriveTime Show: Want to meet me, JLD?! Attend Clay Clark’s 2-Day Interactive Business Workshop & meet me – JLD – Tim Tebow, & Clay Clark this June! Learn More & Request Your Ticket At ThrivetimeShow.com/EOFire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The AI-Powered Entrepreneur with Laura Betterly

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3 Value Bombs

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Show Notes

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