Kindra Hall is a best-selling author and the former Chief Storytelling Officer of SUCCESS Magazine, whose work teaches individuals and brands to harness and leverage the power of their stories.

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Guest Resources

Kindra’s LinkedIn – Connect with Kindra on LinkedIn.

Kindra’s Website – The irresistible power of storytelling

3 Value Bombs

1) Becoming successful is an ongoing process, and your pain in your entrepreneurial journey is not what defines your success or what will make you successful.

2) Storytelling is fundamentally what makes our species who we are today.

3) Think about the essential thing that you want right now and trust in the fact that a story is a thing that is going to get you there. Use that story to propel you forward.

Sponsors

HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!

Shopify: The platform trusted by millions of entrepreneurs to create their online store – and so much more! Sign up for a FREE trial today at Shopify.com/onfire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  The Power of Storytelling with Kindra Hall

[1:14] – Kindra shares something she believes about becoming successful that most people disagree with.

• She believes that becoming successful is an ongoing process, and your pain in your entrepreneurial journey is not what defines your success or what will make you successful.

[5:02] – What makes storytelling so important?

• Storytelling is fundamentally what makes our species who we are today.
• It is how you pass the information along.
• Species nowadays can tell a story or share experiences that can be passed on to the next generations.

[6:10] – How can businesses use stories to improve their bottom line?

• Your business can go wrong if you focus too much on the business aspect of it.
• Remember you should connect with humans.
• Your story will differentiate you from others in a competitive marketplace. Use stories to humanize.

[7:39] – Kindra shares an example of using storytelling to succeed in business.

• AirBNB is who they are today because of the stories its founders chose to tell.
• The founders used to put air mattresses on their apartment floors and allow people to rent them because all the hotels were sold out.
• The match between the founder and the service they were marketing helped them get investors.

[8:52] – What are some of the most common storytelling mistakes?

• One of the most common storytelling mistakes is people trying to fit too much into a story.
• Instead of trying to fit your story into one landing page, focus on a particular a-ha moment and share that small story.
• Small stories have more power.

[10:09] – A timeout to thank our sponsors!

• ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!
• HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

[12:39] – How do the stories we tell ourselves affect our day-to-day lives?

• Humans are storytelling creatures. All day, every day, you are telling yourself stories.
• Your stories influence the decisions you make and the actions you take.
• 2 Challenges of Self-Storytelling:

1. 1. The process of self-storytelling has been automated for hundreds of thousands of years. The stories that happen in your mind happen automatically.
   2. These automatic stories are often negative.

[15:03] – How can we rewrite our negative self-stories to create positive ones?

• By keeping in mind that positive ones are also there.
• Ponder your positive stories – your success stories, the risks you have taken that paid off, and the challenges you have faced and conquered.
• Re-focus your attention on your positive stories.

[17:04] – How can you use positive self-stories to create positive life changes?

• Kindra had a challenge in her life when she could not attend group spin classes.
• She has negative self-stories, but she chooses to focus on positive self-stories.
• She started to commit to herself and her physical well-being.
• Tell yourself stories that will make you feel the way you want to feel.

[21:54] – Kindra’s key takeaway.

• Think about the essential thing that you want right now and trust in the fact that a story is a thing that is going to get you there. Use that story to propel you forward.

[23:04] – Kindra’s call to action.

• Kindra’s LinkedIn – Connect with Kindra on LinkedIn.
• Kindra’s Website – The irresistible power of storytelling

[24:01] – Thank you to our Sponsor!

• HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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