Khamzat is the founder and CEO of SoftSmile.
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Guest Resource
SoftSmile.com – Software you can smile about!
3 Value Bombs
1) No one can become successful on their own.
2) Start by finding the problem. Remember that no matter how big your competitors are, you will always find customers – regardless of your marketing budget – if they cannot solve it as you do.
3) Do not give up. There will always be obstacles and new opportunities, but there will also be people who will help you along the way.
Sponsor
HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How To Disrupt The Multi-Billion Orthodontic Market with Khamzat Asabaev
[1:40] – Khamzat shares something he believes about becoming successful that most people disagree with.
- He believes that no one can become successful on their own. We are all standing on someone’s shoulders.
[2:44] – Why would somebody want to disrupt a Multi-Billion Orthodontic Market… What is the incentive to doing so?
- Khamzat wanted to disrupt the Orthodontic Market because aligners are too expensive.
- In the US, over 100 million individuals need orthodontic treatment, and only 2% can afford it.
- He wanted to make it more affordable, and he believes that with the use of software, it is possible.
[4:41] – Why did you identify the aligners market to disrupt?
- Because the technology is complex, most aligners companies have a robust patent portfolio and use it to seal other competitors.
- The challenge is to create something new and unique.
- He believes that having a fantastic patent portfolio is their edge in building software that will help doctors to be less dependent on just a few companies
[6:29] – What is the initial step you recommend to someone with an idea if they want to disrupt a market?
- Start by finding the problem. Remember that no matter how big your competitors are, you will always find customers – regardless of your marketing budget – if they cannot solve it as you do.
[7:41] – What is the next step after identifying the market?
- The next step is having a team to help solve the problem for your target market.
- It is also necessary to spend money on the legal aspects of your business.
[9:20] – How is SoftSmile the #1 solution to a real problem?
- SoftSmile is the #1 solution to a real problem because they consider a complex approach
- They have an all-in-one platform that will give solutions
[10:37] – A timeout to thank our sponsor!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
[14:16] – You’re a former M&A lawyer… how did you end up being the CEO of the dental software company?
- He had a fantastic career working with various public companies.
- He started SoftSmile because an Orthodontic friend inspired him.
- They combined their knowledge and got help from engineers, and he became the CEO of the dental software company.
[15:52] – How will you continue to disrupt and innovate with SoftSmile?
- The dental healthcare sector needs new technologies.
- He believes that they have already built a fantastic platform for aligners, and they can continue the progress by disrupting other fields of Orthodontics.
- They will continue to disrupt not just the software field, but also the business model. SoftSmile will soon manufacture aligners and braces.
[17:10] – How will doctors and patients be affected? What is your end goal?
- With SoftSmile, most will be able to afford aligners from nearby dentists.
[19:05] – Khamzat’s one key takeaway for Fire nation.
- Do not give up. There will always be obstacles and new opportunities, but there will also be people who will help you along the way.
[19:40] – Khamzat’s call to action.
- SoftSmile.com – Software you can smile about!
[20:35] – Thank you to our Sponsor!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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