Kevin Harrington is a serial entrepreneur and investor with nearly three decades of experience and practice. As an original “shark” on the hit TV show Shark Tank, the creator of the infomercial, and pioneer of the As Seen on TV industry, Kevin has overcome obstacles to enjoy 100X success repeatedly. Today, he leans into his passion for entrepreneurship and mentorship, operating a private consulting firm. He is a sought-after speaker and author of several books, including his latest book, co-authored with his mentee, Mark Timm, Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond.
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3 Value Bombs
1) You have to be ready. When the student is ready, the teacher will appear.
2) The fastest way to impact the world is through mentorship.
3) If you get the right mentor and become their best student, and teach others what you’ve learned, you will be on your way to impacting millions.
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Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Why Having a Mentor is Key in Times of Uncertainty with Kevin Harrington
[1:44] – Kevin and Mark share something interesting about themselves that most people don’t know.
- Kevin loves sports. He watches different sports such as golf, football, and hockey. He also used to be a wrestler in high school.
- Mark has 6 kids — 3 boys and 3 girls. His most valuable business is the business that he comes home to.
[4:14] – How to find the perfect mentor.
- You have to deliver the perfect pitch. Mark’s pitch went like this: “Here’s the deal. You are incredibly busy, but I will value your time. I will make this easy for you, and I will be your best student.”
- Kevin wasn’t Mark’s first mentor.
- You have to be ready. When the student is ready, the teacher will appear.
- The perfect mentor is not the guy who has the most success in the room. He’s the guy who has failed the most in the room.
[8:49] – The importance of mentorship for entrepreneurs.
- Mentors help you with the things that you haven’t been through yet.
- Entrepreneurs sometimes don’t know what they’re going to run into, and having mentors to help you is vital to becoming a successful entrepreneur.
[13:46] – A timeout to thank our sponsors, Klaviyo and Thinkific!
[16:34] – How did Mark and his mentor, Kevin, meet?
- The fastest way to impact the world is through mentorship.
- Kevin and Mark met through a mutual mentor, Zig Ziglar.
- Statistically, over half of the people don’t have a mentor. Reason behind it is because of courage and vulnerability.
- If you want to impact the world, you must first have a mentor. Then be the mentor’s best student. Finally, teach what you’ve learned to other people.
[21:04] – What inspired Kevin and Mark to create a book together?
- Kevin saw that Mark had the desire to learn – and at the same time wanted to share it with others. Kevin knew Mark would be his best student ever.
[24:10] – Some key lessons we can find in Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond, as shared by Mark.
- Sometimes you have to be in contagious proximity to your mentor. You have to be where they’re at.
- Lessons are caught, not taught.
- Mark learned about aggressive curiosity — follow the eyeballs. Know where people are looking. When you start a business in the path of the eyeballs, the chances of success go up.
[28:32] – Kevin shares some key lessons from his book.
- The dream team is the team that will take you to the finish line, and that will make sure you get a good deal when sell the company.
- Investors are looking for an exit that has a good payday for everybody involved.
[32:41] – Who should Fire Nation read this book?
- Any existing entrepreneur needs it sooner than later.
- If you’re thinking about becoming an entrepreneur, you need this book.
[32:24] – A call to action for Fire Nation.
- If you get the right mentor and become their best student, and teach others what you’ve learned, you will be on your way to impacting millions.
- Mentor To Millions – Get the book plus get 30 days of free mentorship! (just show proof that you purchased the book)
Transcript
0 (2s):
Lights that spark fire nation. JLD here with an audio master class on leaning on mentors in times of crisis to drop these value bombs. I brought Kevin Harrington and Mark Tim on the mic. Kevin is a serial entrepreneur and investor with nearly three decades of experience and practice as an original shark on the hit TV show shark tank, the creator of the infomercial and pioneer of the as seen on TV industry. Kevin has overcome obstacles to enjoy a 100X success repeatedly. And today he leans into his passion for entrepreneurship and mentorship operating a private consulting firm. He's a sought after speaker and author of several books, including his latest book.
0 (45s):
Co-authored with his mentee, Mark, Tim mentor to millions secrets of success in business relationships and beyond. And today fire nation. We'll be talking about finding the perfect mentor, why mentorship is essential to entrepreneurs and what inspired these two studs to write the book, a mentor to millions and so much more fire nation. When we get back from thinking our sponsors, if you're feeling like you have no idea where to start with your online course journey, then think Kippax five day course challenge is for you. You'll walk away with a complete blueprint for your online course that you'll be ready to put into action. Sign up for this free challenge today at thinkific.com/fire that's T H I N K I F I C.com/fire fire nation with the holiday season right around the corner.
0 (1m 37s):
Klaviyo is ready to help you prepare for cyber weekend and beyond find webinars, guides and other resources designed to help you make the most of the year's biggest e-commerce opportunity visit cleevio.com/holiday to discover strategies for cyber weekends. That's K L A V I Y o.com/holiday. Kevin say what's up to fire nation and share something interesting about yourself that most people don't know I've been an entrepreneur
1 (2m 7s):
Or for 40 years, but most people don't realize that I'm really into sports. I love watching baseball, football, all that, you know, hockey. We've got great sports teams in Tampa, but I also, I was a wrestler in high school wrestled four years varsity. So I, I just, I'm a, I'm a sports nut, love sports, loved the play sports, love the golf. Get out there, go to see events. And, and I think that's, I know Mark knows that about me, but I know a lot of other people don't.
0 (2m 43s):
I know how obsessed you are with golf. And I've been living in Puerto Rico for four years now, like literally in the same community with two beautiful 18 hole golf courses designed by Gary player and Chichi Rodriguez. And you still haven't visited me. What's up with that now that you put
2 (3m 0s):
In the pressure on happening soon. Okay.
0 (3m 4s):
I love it. So switching over to mr. Mark, Tim say it was up to fire nation brother, and of course let's hear something interesting about you that most people don't know.
2 (3m 13s):
I want to tell you JLD. If he comes down to Puerto Rico to play golf, you better bring your billfold. My friend, he ain't messing around. Love it. Why'd you want embark? I know, I know. I think a lot of people don't know about me is I actually, I have six kids, three boys and three girls and my most valuable business. Who's not anything you can find on the internet or anything. Kevin and I have done together. It's the business. I come home to, not the business I go to every day. I consider the Tim family business to be the most valuable business in the world.
0 (3m 52s):
Love that insight. Three and three. You just did a perfectly, I mean, if I go down that route and have six kids, I want that equal distribution as well. That'd be absolutely magnificent. And obviously fire nation, you know, from the introduction that I gave, just how awesome Kevin is and what he's done in this world, how awesome Mark is and what he's rocking in this world as well and how they are. Co-authoring the book mentor to millions, which is why there's nobody better probably on this earth at this moment in time to talk about the power of mentorship and Mark, I want to start with you break it down for us, brother. How do you go out and find the perfect mentor in the first place?
2 (4m 34s):
Yeah. You know, people ask me all the time, how did you get a shark to be your mentor? And I'm like this guy, Kevin Harrington has received over 50,000 pitches in his lifetime. So I had to deliver the perfect pitch and I went to Kevin and I'm like, okay, here's the deal. You are insanely busy. Like you are incredibly busy. So will you be my mentor? And here's my pitch. I will value your time. I will make this easy for you. And I will be your best student. And at the time Kevin had never heard a pitch like that to be as mentor.
2 (5m 15s):
And so he said, yes. And so that begins the journey of our relationship together. And ultimately why we decided we had to write this book together, but I would tell you, and I want to be transparent to fire nation. This was not my first mentor. Okay. So I, although I'm all about reaching for the stars, I'm all about shooting high. The reason I knew it would take a pitch like that is because I had had previous mentors and how I got those mentors was I raised my hand and said, I'm ready to learn. I'm ready to be coached. I'm ready to be taught. I'm ready for a mentor.
2 (5m 55s):
And so how you find the perfect mentor is number one, you gotta be ready. Notice JLD I didn't say I want one. I didn't say I need one. You have to be ready. When the student is ready, the teacher will appear. And I actually believe that we already know everybody. We need to know to accomplish everything we've been put on this earth to accomplish. The question is, do you have the courage to raise your hand? Do you have the vulnerability to be exposed and say, I need help. And I want help to grow my business, to grow my personal life, to grow my relationships. And if you're ready, then your mentor is out there. And so that's my inspiration to anybody out there.
2 (6m 36s):
And by the way, the perfect mentor let's define that for a second. The perfect mentor is not the guy who has the most success in the room. In my opinion, the perfect mentor is probably the guy that's failed the most in the room because that's what I love about Kevin. Kevin's taken 21 businesses to a hundred million dollars in sales, but he's been involved in 700 businesses. So he has failed along the way, and we learn more from failure than we do success. So in a mentor, you want somebody that's failed in a mentor. You want somebody that has a mentor. You want somebody that's a lifelong learner. I mean, JLD, I know you've had mentors and you still have mentors because you want to learn for the rest of your life.
2 (7m 16s):
You want to be taught and be mentored by somebody like that. And then, and finally, you want a mentor. That's going to hold you accountable. You want a mentor that listens to what your unique skill set is, your unique abilities for the world. So the perfect mentor is maybe not the perfect mentor. According to the internet, the perfect mentor is somebody that's real. That's raw. That will listen. That will help. That is failed. And that's a continual lifelong learner.
0 (7m 44s):
So much value here, fire nation. I want to go over some incredibly key value bombs and Mark drops. You know, number one, I just love that phrase. When the student is ready, the teacher will appear in fire nation, ask yourself this question. Do you have the courage? Do you have the vulnerability? Do you have the humility to learn? That's a massively important step. And I loved how you put this. You know, Mark, how the perfect mentor is the person who has failed most in the room. So think about that foundation. Somebody failed, guess what? Don't write them off as potentially a bad mentor. They could be the perfect mentor because they failed. And then for me, just to kind of follow up on this is I'm a big believer in that your mentor foundation is the person who is currently where you want to be.
0 (8m 31s):
Back in 2012, I wanted to be a successful business podcast. Host. I went and found a successful business podcast. Host that person was my mentor. That was in 2012 of Jeannie masters. Then 2014, I wanted to know how to crush webinars. I want to found Lewis house. He was a webinar crusher. He was my mentor for the next year after that. And not only do I now have a mentor in 2020 in business, I have a mentor in health. I have a mentor in relationships because I've expanded out to maximize every segment of my life. So Kevin, I want to talk to you now because you know why mentorship is essential to entrepreneurs share with us your wisdom.
1 (9m 13s):
It was a young entrepreneur. I thought I was the guy. I could do it all. I didn't, I didn't want to pay anybody else. Cause I thought that was the, those were expenses that I didn't need. And I was building little businesses and then I was building big businesses. And so I would argue with my accountants, they was like, you need a really top notch CFO in here. And, and I'm like, well, you know, Hey, we're businesses. Great. You know, I don't think we've got to go all the way to the top, but little did I know a very short time thereafter, I was going to need capital. I was going to need really strong people inside. And so, I mean, at the end of the day, mentors help you with the things that you haven't been through.
1 (9m 58s):
One of, you know, people say, w what, what are some of the things to look for in a mentor? Well, today is a little different than it was 40 years ago. But I will tell you the very first mentor that, that I had outside of, I say the very first mentor, my very first mentor was my father Charlie. And so I was 11 years old and he said, start your own business, Kevin. And, and I did, when I was a teenager, I started my first business and then another one in college. And so, so my dad was very powerful for me, but th that was kind of easy. You know, he was my father when, when I was building my business and I had 40,000 orders of, of a Chinese walk, it was called the great walk of China, a hand hammered, Chinese walk, okay.
1 (10m 44s):
A $60 order, 40,000 of them in my hand, but I couldn't cash the credit cards because you can't cash the cards until you ship the product. So I needed the money to buy the inventory. I didn't have the capital because we had used all our capital doing everything else. And I got turned down by five banks. Well, fortunately I found a mentor. This gentlemen was a retired bank president, and he said, Kevin, I'm not going to charge you a dime. I love what you're doing. Give me a little bit of time and I'll get you that line of credit. And it turned out. I had been turned down by five banks. One of the banks that turned me down gave me the $3 million line of credit because this gentleman, the former bank president mentored me on how to go get that money, how to I had the same company when I went in and got turned down the same exact company, the same exact numbers.
1 (11m 37s):
When I went in and got a $3 million line of credit that then gave me the ability to 10 X, the sales at my company. So, you know, this was me finally saying, yes, I need help raise my hand. And there came a bank president who was retired, just showed up chamber of commerce meeting. And that was the game changer for me. Entrepreneurs sometimes don't know what they don't know. They don't know what they're going to run into. And having mentors to help you is vital to be a successful entrepreneur. In my opinion,
0 (12m 14s):
So many valuable lessons here at fire nation. The one that I want to really pick out out of everything that Kevin just shared is sometimes you only need one door to be opened, to absolutely crush it and dominate business, to get that initial momentum, to turn to that snowball effect, that's going to lead to the rest of your success. And I love Kevin's story. What that was, that's just spectacular. And it really reminded me of back in 2012, guess what? I paid thousands and thousands of dollars for Jamie to mentor me. What does she do? She introduced me to cliff. Ravenscraft the podcast answer, man. He brought me into his mastermind. What happened when I was in his masterminds while he was running the podcast track at new media expo, the biggest social media conference back in 2012, and guess what?
0 (13m 1s):
He had a last minute dropout. He never even would have heard of me otherwise, but he's like, Oh, there's this guy that's doing a daily podcast that can maybe talk about something interesting. I was given an opening talk on the podcasting track at this conference to speak in front of hundreds and hundreds of people at this event. And that solidified me as a leader in the podcast space, as opposed to just being in a 10 D at that conference. Let me just repeat that foundation. I went from just being one of the thousands of attendees at a conference to being one of like 50 speakers hanging out in the speakers room, going to the speakers dinners, you know, speaking from stage, getting an actual video real put up and all this stuff, cause that one door that was open.
0 (13m 45s):
So I loved it. Your story Kevin, about how that one door that was opened, led for you to be able to execute that the same with me. I know Mark's had experiences like that as well. So critical fire nation. And we have so much to talk about when we get back from thinking our sponsors behind on planning for black Friday and cyber Monday, Klayvio is here to help Klayvio is the ultimate e-commerce marketing platform for online brands of all kinds in all sizes with email automation, SMS, marketing list, growth tools, and more you'll get everything you need to build strong relationships that keep your customers coming back. In fact brands mean more than 10 billion in revenue through Klaviyo last year.
0 (14m 25s):
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0 (15m 6s):
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0 (16m 2s):
Kevin Mark. We are back and we have a lot to talk about because man, there's just so much value to be had in this topic, this conversation around mentorship. So Mark, let's talk about how you and your mentor. Who's also the co-author of your forthcoming book and mentor to millions. Mr. Kevin Harrington, how did you meet
2 (16m 25s):
The book itself? The name of it is mentor to millions and the millions JLD is millions of people impacted. It's not millions of dollars. So we believe that the fastest way to impact the world, if you have a product, a purpose or passion, the fastest way, and the biggest way to get that to the world is through mentorship. Just like you you're impacting millions right now. And you used mentorship to fast track to put the octane. You had a rocket, you were missing rocket fuel. You had to put that fuel in the rocket for it to take off. And now you're on fire. So we met through a mutual mentor. This book wouldn't even exist if it wasn't through a mutual mentor and you're, you're going to know and love the mutual mentor that was Zig Ziglar.
2 (17m 10s):
So Zig Ziglar was my mentor. When I was 19 years old, my first official mentor, I flew down to Dallas, Texas. I spoke on stage with him. He invited me to come to Dallas, Texas. He asked me if he could be my mentor. Now looking back, I realized how just colossal of an ask that was at the time, but I did it. I went, I stayed in his home. I ate dinner with him in the red head and unbeknownst to me, I don't know Kevin Harrington, Kevin Harrington doesn't know me, but as a young man, as he was starting his infomercial business, he had a mentor whose name was Zig Ziglar. Now Zig passes from this earth and we're all sitting here going, wow, we want this legacy continue.
2 (17m 50s):
And so I'm staying in contact with Tom and Julie and Cindy, the children of Zig Ziglar. Well guess what? Kevin Harrington is also in contact with them and we're asking the same question. How do we keep this legacy going? How do we keep this, this motivation and inspiration to the world going? And as I'm asking that question, and Kevin's asking you that question, the family of the children of our mutual mentor said you two have to meet. And so the ripple effect of our mentorship of Zig Ziglar lived beyond his life, through his children. They introduced us. And I'm here to tell you the foreword of this book, when we sat down and we wrote the list of people to write the forward of mentor to millions, there was only one name on the list and that was Tom Ziglar.
2 (18m 39s):
And the reason for that is because there's only one person on earth that we felt that could write the foreword to this book because this book wouldn't have existed. If it wasn't for the mentorship and the example that was set for us so long ago. And that's why if you're listening out there more than half of you do not have mentors, statistically, over half of the people out there do not have mentors. And so the reason for that is because of that courage, that vulnerability. But I'm telling this story because I met Kevin Harrington because of a mutual mentor, Zig Ziglar impacted hundreds of millions of people because he was the right kind of mentor. So if you want to impact the world, you must first have the right mentor.
2 (19m 22s):
Second, you must be that mentors best students. And then third, and this is so key. You have to teach what you've learned. Other people you've got to act on this wisdom and then teach other people. That's the glue. That's the concrete that pulls it all together. So if you're willing to do those three things, you are on your way to exponentially impacting the world
0 (19m 45s):
Fire nation. If you're listening to this podcast, you have a desire to exponentially impact this world. These are the tools. These are the steps to do. Just that I've gone through this process. Mark's gone through this process. Kevin's gone through this process and guess what? We continue to go through this process again, back in 2012, I had one mentor in the business space because guess what? That's all I could afford. But now in 2020 is a different ball game. I have a mentor for every important aspect of my life, period. End of story. Because that holds me accountable that makes sure that I am going to the max in every single level. I have a virtual trainer to work out three days per week. I have a nutritionist. I have a functional medicine doctor, you know, and that's just in the health space, like think of the opportunities you have when you have the best people working with you and working for you.
0 (20m 31s):
It's so important. Now, Kevin, you could have written a book with anybody. I mean, your list of accomplishments is through the roof. I mean, you're the original shark. You have so many other massive accomplishments. What inspired you to, to write the book together with Tom Ziglar
1 (20m 48s):
And Julie Ziegler made this amazing introduction? I had no idea where things were going when I started talking to them, but they basically, I see opportunity and, and various places. And so when we started talking about, Oh, well I said, what are you doing with all of the classic creations that, that Zig Ziglar made? He had 35 books and thousands of hours of videos. And I said, so where is all of that? I have two kids that, that hardly have ever heard of Zig Ziglar. And we should be taking a lot of the content out to the current masses that are out there.
1 (21m 30s):
So when, when we started down this path, of course, that's when the introduction came from Mark, who had also been mentored by Zig and we, we hit it off instantly. And I think this is one of the key things when, when you're looking for a mentor or when a mentor is looking for a mentee, you know what I look for somebody that I can say is one of my best students or my best student. Right? And so Mark had such, you know, he had such an exuberance and, and desire to, to do amazing things with, with some of the Ziglar assets also. So we, we both saw eye to eye and then we started down this path, you know, there was business, there was personal, there was all different layers that, that as you now peel it off, you can see that it was, it was a very deep relationship.
1 (22m 25s):
And so I saw in Mark, not only the desire to learn, but also, you know, Mark was one that he wanted to not only learn, but he also wanted to give back. And so we, we, we say that when, when, when you're looking at what we do in the book mentor to millions, you need one for yourself. As the entrepreneur, you need one for your mentor because this is the person that's been helping you. But you also need to give back and go out and give one to somebody that you mentor someone that is a mentee. And so this completes that loop. And, and this is the power of, of what I saw when I started talking to Mark, because I said Mark is going to be my best student.
1 (23m 13s):
And that got me excited because the last thing a mentor wants is to put a lot of time and effort into relationships that don't go anywhere. They're not listening. They get back to you and, Oh, well, I'm going to get to those ideas. You gave me some time soon, right? So it was an instant realization that Mark was going to be fantastic.
0 (23m 34s):
I love that visual of completing the loop and fire nation, as you're going through this world. Remember you are part of this loop. You are completing this loop by following the structure and the suggestions, Kevin, by Mark, by myself here. And speaking of that, Mark, I want to shift over to you to share some key messages and some key lessons that fire nation will find in the mentor to millions. Now don't take them all. Cause Kevin's going to share a couple as well, but what are a couple of those keys?
2 (24m 2s):
I'll give you two and then I'll throw it back to Kevin. And that is a number one thing. I want you to know what it's not, it's not a how to book. This is a book about a journey of an entrepreneur and his guide, which happens to be my mentor, Kevin Harrington. And it's the journey that we went on together. And it's the lessons that we learned on that journey. And we, these lessons were caught not as much taught. They happened in what I call contagious proximity. Sometimes you have to be in contagious proximity with your mentor. You've got to be where they're at. You got to travel with them. You got to watch them on stage. You know, I learned so much from Kevin by listening to him, talk to entrepreneurs, not just talk to me. And then, then I was able to follow up and ask him questions and go deeper.
2 (24m 45s):
And you know, one of the biggest things I learned from him was this concept of aggressive curiosity. And I learned it on a flight from Tampa, which is near where he lives to Toronto and we're flying together because we, we started going to a lot of events together and, you know, and we decided, Hey, we could, I could do a lot more and I could be mentored if we were traveling together. So we're traveling from the same spot we get on the plane. He's got this bag that has his laptop in it. I've recognized it. I've seen it a hundred times, but he's got another bag. And that bag I've never seen before. And it was bulging. It was just, it was huge. And he puts it up above. We get on the plane, the ding goes off. I get up, I get my laptop.
2 (25m 26s):
I'm like, how fast can I get on the internet and start working? And he gets this big old bag down, not as laptop. And he pulls it out and he starts pulling out newspapers. He starts pulling out trade journals and he's ripping pages out and put them in a Manila envelope. And next thing you know, it's like a pile, the size of all the way up to his lap of papers. And it was like, I was on candid camera because the stewardess comes along with a trash bag just for him. And she picks up all the trash and she hauls it away. And you know what he does, he just keeps going and he makes a whole nother pile. And by the time he was done, he had this nice tight little Manila folder full of all of the key content from all of those media sources.
2 (26m 7s):
Then that's when I learned the concept of aggressive curiosity, or even shorter said, follow the eyeballs. He was looking for the eyeballs. He wanted to know where people were looking, because if you start a business in the path of the eyeballs, the chances of success go up. If you have a business in the path, the chances go up to scale. So I learned aggressive curiosity, and I actually pivoted in my own businesses into that concept. And I put my own business in the path of the eyeballs. And I'm now on my way to the biggest business I've ever had in my life to have my first hundred million dollar business because of the aggressive curiosity lesson that I learned from Kevin. Now, I'm also going to tell you that the book mentor to millions, the reason it got bought by hay house, our publisher was not just because of business.
2 (26m 55s):
It was because of family. And on the cover of our book, it says secrets of success in business relationships and beyond you. See, I hit a point during our journey where I started taking everything I learned from Kevin and I started bringing it home. I started saying to myself, can I apply aggressive curiosity at home? Can I learn to scale everything I'm learning from Kevin at home? And what I figured out is everything. I was learning that everything I was learning in business, I figured out that I was practicing in business so that I could perfect it at home. So we end every chapter in mentor to millions, showing you how you can take the business lessons you've learned and apply it at home. And you can get results at home that you've never dreamed of in the relationship in the bottom line, in the equity of your most valuable business, which may very well be the one you're going home to not the one you're going to.
2 (27m 45s):
Now. One of the other lessons I learned was on dream team. And I'm going to throw that back because it changed my world forever, but nobody can speak to that better than the man himself. Kevin.
0 (27m 55s):
Awesome. Well, before we let Kevin take that over, I wanted to say fire nation, a couple of things, lessons are caught, not taught. It's all about proximity, super important points and question for you, fire nation. Do you have aggressive curiosity like Kevin Harrington, Kevin, back to you. Okay. So
1 (28m 13s):
Dream team Mark mentioned it. And I think this is, has been, it's an extension of what I was talking about earlier after I found this amazing former bank president who was retired, and this is the, this is the conversation we had. He said, Kevin, he said, I love your business. You are, you are bankable, but not in your present state. I'm going to show you how to do it. And it's, I'm going to raise you $3 million probably from a bank that turns you down, which turned out to be the case. And there's no fee, there's no charge. I just want to do this to help you. But when we're all said and done, maybe we could sit and have a launch.
1 (28m 57s):
And then you could tell me whether you think that there may be some things that we could do together. And I would like to explore that if, if I've been successful for you, then let's have that discussion. So I said, absolutely. That was an easy lunch to have celebration of, of, of getting the, the money raised. And now what did this gentlemen want to do? He's he's he said, this is what has to happen though. Kevin, you are great entrepreneur. You're great at marketing, finding the products, producing those TV infomercials, building the business. But what about the finance, the operations, the legal. He says, you've got contracts written on napkins and, and handwritten deals and, and handshakes.
1 (29m 39s):
And he says, if you know, in the long run, this is why banks don't invest in young entrepreneurs like this. They want to see a ship that's buttoned down. We need to bring in a dream team here. So this came out of this whole process. We started because at that point we were, we were very, I'll say under WellMed with our existing structure of, of executives. And, and so, yeah, we, we knew the product side. We knew the production side. All of a sudden, we now started growing out what I call the dream team. We, we, we got a very powerful lawyer from who had been with a big law firm.
1 (30m 23s):
So, and now he was entrepreneurial and, and he was looking for an opportunity like this, but he had skills in, in not only a contract law, but also mergers and acquisitions. And this is something that a lot of entrepreneurs forget about. People raise capital. When people invest in your business, what do they want? They want to get back a lot more than they put up. They want a return on their investment. They're looking for an exit. And so we started years and years and years ago, I'm, I'm, I'm talking 35 years ago with the getting people inside my company that were gonna teach me how to exit out of it, how to sell it, how to make money with the, the, with, with the sale of the company.
1 (31m 10s):
Basically. So the bottom line is yes, I've had dozens and dozens of exits, dozens and dozens of public companies that I've been involved with. And I'm no longer just, I mean, I used to be the, as seen on TV guy, I own S and TV, inc. And I've seen the tv.com and I was the inventor of the infomercial. Yes. I do a few products a year. I used to do one a week, 50 a year. I now do about five a year because why? Because I'm involved with public companies that exit strategies and raising capital and, and other kinds of deals. And, and actually Mark and I are pursuing some of these ourselves. So the dream team is the team.
1 (31m 51s):
That's going to take you to the finish line and actually make sure that you got a good deal when you go to sell that company. Because at the end of the day, yeah, you can make money all along, but at the end, people are looking investors that are part of your team and yourself and your family. They're all looking for that exit. That, that has a good payday for everybody involved.
0 (32m 13s):
Kevin, let's stick with you for this final question. And then we'll pass it over to Mark. Who should read this book? That's a good question.
1 (32m 23s):
I would say any entrepreneur should read the book. If you are an existing entrepreneur. Yes. You, you need it sooner than ever. Okay. Because there may be some good things in there to give you some good tips. If let's say you're a corporate executive, but you're thinking, Hey, things are changing. This COVID is that people are working from their house and it's a different world. And maybe I should think about becoming an entrepreneur. So, so if you're in the, if you're thinking about becoming an entrepreneur, you need this book. And if you are a mentor, it's good to have the book because I think you'll see that it can make you even a better mentor as you understand all sides of the table.
1 (33m 6s):
And if you're a mentee, you should read the book because chances are, and, and bark. I don't know if I told you this, but I mentor a lot of people, people that I'm mentoring currently, they bought the book and some of them I gave it to, but they're like, Hey, am I being your best student? You know, they were getting back to me. I was like, I don't want you to throw me out because you're, you know, this is an amazing relationship. And I just want to make sure that I'm giving you the value that I need. So, you know, cause mentors w we, we want to feel some, some warm and fuzzies along the way also. Right? So, so if you know, so I think the book is open to many, many folks. If you want to be an entrepreneur, if you are an entrepreneur, if you w if you are a mentor, you want to be a mentor, or you're a mentee.
1 (33m 52s):
I think that covers a lot of, a lot of space out there in the world.
0 (33m 56s):
Fire nation. If you have a pulse, get this book, because it will improve your life period. And Mark give a call to action, to fire nation, where can they find this book? And then add anything to wrap up that you'd like to?
2 (34m 11s):
Yeah. So number one, they can find the book, wherever books are sold, we're on Amazon. I'm super proud of this. Kevin is the entrepreneur's entrepreneur. I'm the, I'm the family guy. I want people to win at home. Like they're winning in any other area of their life. And we became the number one book on Amazon for entrepreneurship. And at the exact same time, we became the number one book in parenting. So it was like ringing the bell twice. And so, you know, and, and we became the number two book on wall street journal. And the guy who was ahead of us is a little known guy named Dan, rather so
0 (34m 48s):
Bad timing. Just bad timing.
2 (34m 50s):
Yeah. Just so you know. So it, I mean, we've just, we've had so much fun with this book, but we're helping so many people this book, so here's the deal. Go get it. Wherever books are sold, but I'm going to tell you something right here on fire nation today. It's Kevin Herrick. It's birthday. Yeah. You can talk to Kevin about this, but because it's his birthday, we did something for anybody that pre-ordered this book before it was out. And what we did is we did 30 days of mentorship from Kevin and I, Kevin teaches about entrepreneurship. I teach about family. And so that was gone already, but because it's his birthday, we're going to do it to fire nation. Anyone who goes to Kevinmentor.com, that's one word, Kevinmentor.com.
2 (35m 32s):
We'll get 30 days of mentorship. They just got to prove that they bought the book. We'll give them 30 days of mentorship in honor of Kevin Harrington's birthday. And I've got to tell you if you're listening out there, if you get the right mentor, if you become their best student, and if you then teach others, what you've learned, you absolutely will be on your way to impacting millions and Kevin. And I want your journey to start right now,
0 (35m 56s):
Fire nation. You're the average of the five people you spend the most time with. And hello. You've been hanging out with K H, M T and J L D today. So keep up that heat, head over to eofire.com, just type Kevin in the search bar in the show notes page will pop up with everything that we've talked about today. Best show notes in the biz. Of course, your direct call to action. Kevin, mentor.com. Get over there, all those awesome bonuses. And Kevin Mark. I just want to say thank you for sharing your truth, your knowledge, your value with fire nation today, for that we salute you and we will catch you on the flip side. Thank you, buddy. Great being here. Hey, fire nation today's value bomb content was brought to you by Kevin and Mark.
0 (36m 39s):
And if you've ever thought about creating a podcast of your own well, the podcast is for you. It's a gorgeous, full other journal that will guide you step by step in the creation and launch of your podcast. In 50 days, we're talking five, zero. So head over to the podcast, sheryl.com. That's the podcast journal.com use promo code podcast for a $15 discounts. And the thank you for listening to the podcast. I'll catch you there, or I'll catch you on the flip side. If you're feeling like you have no idea where to start with your online course journey, then think Epic's five day course challenge is for you. You'll walk away with a complete blueprint for your online course that you'll be ready to put into action.
0 (37m 24s):
Sign up for this free challenge today at thinkific.com/fire that's T H I N K I F I C.com/fire fire nation with the holiday season right around the corner Klayvio is ready to help you prepare for cyber weekend and beyond find webinars, guides, and other resources designed to help you make the most of the year's biggest e-commerce opportunity. Visit klaviyo.com/holiday to discover strategies for cyber weekends. That's K L A V I Y o.com/holiday.
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