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7 Ways to Protect Your Business During Coronavirus with Kevin Donlin

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He’s been delivering sales gains of over $1 million to entrepreneurs — online and offline — since 1998

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Resource

ClientCloningSystems.com/fire – Download the playbook and request a FREE 20-minute problem-solving session with Kevin!

3 Value Bombs

1) Don’t get a customer just to make a sale; keep serving that customer and take care of them.

2) Think of what you can give away today when people are worried – something that can start a conversation today and that may lead to a sale tomorrow, or a month from now.

3) If you do most of the 7 actions, you’re going to add more value to the marketplace than you ever have before.

Sponsors

ClickFunnels: With ClickFunnels’ new One Funnel Away Challenge you can have your funnel up, running, and optimized in just 30 days! Join the next One Funnel Away Challenge for just $100 at EOFire.com/funnel!

ZipRecruiter: ZipRecruiter is partnering with first responders, government officials, the medical community, and more to help find the right people, for the right jobs, right now. Let’s work together. ZipRecruiter.com/worktogether!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: 7 Ways To Protect Your Business  During The Coronavirus with Kevin Donlin

[1:18] – Kevin shares something interesting about himself that most people do not know.

[2:59] – Kevin shares more about his background

  • He is a direct response copywriter.
  • He writes words that sell.
    • Webpages, Emails, Print Ads, Direct mail, and Video and Webinar Scripts.
  • He has been writing online and offline since 1994.
  • He has been called “The Forrest Gump of Online Marketing”.
  • He was a mechanic for the Wright Brothers.

[4:58] – If you could go back in time and redo 1 thing, what would it be?

  • If he could go back, he would look at the bigger picture for his first eCommerce business back in 1994.
  • Don’t just get a customer just to make a sale – keep serving that customer and take care of them.

[7:10] – 7 Ways to Protect Your Business During Coronavirus:

  1. Stop the bleeding
  2. Be relevant
  3. Be available
  4. Create value first, sell second
  5. Offer more value than ever before
  6. Adapt your products and services
  7. Take care of yourself

[7:49] – Action #1: Stop the bleeding

  • Do whatever it takes to keep the clients you currently have.
    • Ask your client how you can help them.
    • Promote your referral partners.

[11:30] – Action #2: Be relevant

  • Acknowledge and be relevant to what is going on at the moment.

[15:06] – Action #3: Be available

  • Respond to your clients in the shortest time possible.
  • Your availability is up to you.
  • Keep in mind that anyone who contacts you these days has an urgent need.

[17:27]– A timeout to thank our sponsors, ZipRecruiter and ClickFunnels!

[19:38] – Action #4: Create value first, sell second

  • Think of what you can give away today when people are worried – something that can start a conversation today and that may lead to a sale tomorrow, or a month from now.
  • Ask yourself: how can I give away smiles?

[23:04] – Action #5: Offer more value than ever before

  • It can change the game for you.
  • Remind your clients of what you’re already doing and put it in writing.
  • Offer free financing; split your prices into monthly installments.
  • A referral is your most valuable type of lead.

[26:23] – Action #6: Adapt your products and services

  • It is imperative to adapt your products and services.
    • Go from in-person to remote.
    • Go from a service to self-service
    • Build a tribe for protection and strength.

[30:30] –Action #7: Take care of you

  • You are no good to anyone if you are down in bed and sick.
  • It is important to sleep, hydrate, exercise, pray, meditate, and connect with your love ones.
  • When you are well-rested and energized, you can be more productive.
  • Re-examine your routine.

[35:16] –  Kevin’s parting piece of guidance.

  • If you do most of the 7 actions, you are going to add more value to the market place than you ever have before.
  • You will have less stress and more energy.
  • ClientCloningSystems.com/fire – Download the playbook and request a FREE 20-minute problem solving session with Kevin!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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