Kelsey Shumway is the Director of Sales & Strategy at RepurposeHouse, the world’s leading content recycling agency. She helps entrepreneurs best strategize how to show up on social and get the most out of their content.
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Guest Resources
Repurpose House – Schedule a call and get rocking with some good content!
3 Value Bombs
1) You’ve got an audience that is searching for your wisdom, for your content, for your products. To not stay in front of them is such a big missed opportunity when we know business can be driven through social media.
2) People expect you to mess up. People don’t expect you to speak like a robot.
3) Get clear on the goals of your call to actions so people know what you want them to do.
Sponsors
HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Coda: A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: You’re Wasting Your Time Creating Content That Doesn’t Convert, Get Seen, Or Fuel Your SalesFunnel: Here’s How to 10X It
[1:40] – Kelsey shares something that she believes about becoming successful that most people disagree with.
- A lot of times, people stop right before they reach the peak of success.
[2:57] – Omnipresence and applying it to our lives.
- Stay prevalent in front of your audience regardless of what platform they’re on.
- In terms of getting better social success, create a lot of content that can be used on all different platforms.
- You limit yourself and you miss opportunities when you when you shrink yourself down to just one platform.
[5:53] – Posting over perfection.
- Just post it. Create the asset, create the content. Your audience is waiting to hear from you!
- People expect you to mess up. People don’t expect you to speak like a robot.
[8:58] – A timeout to thank our sponsors!
- HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
- Coda: A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
[12:18] – Using trending Call to Action.
- CTAs should ask for engagement to happen on that post. Get engagement so interaction can happen with that post.
- CTAs should be a description of what you’re talking about.
- Get clear on the goals of your call to actions so people know what you want them to do.
[15:00] – Some examples of call to actions.
- Brag about what you’re doing for your clients.
- If the goal was to find more success stories, highlight one.
[17:33] – Ways to optimize the content we’re already creating.
- People are creating some form of content and aren’t even aware that it could act as social content as well.
- Whatever it is that you are creating with video, audio, or text, you should be finding ways to turn that content into short form video and then utilizing it to show up in front of your audience on social media.
[19:51] – Kelsey’s key takeaway and call to action.
- You’ve got an audience that is searching for your wisdom, for your content, for your products. To not stay in front of them is such a big missed opportunity when we know business can be driven through social media.
- Repurpose House – Schedule a call and get rocking with some good content!
[22:20] – Thank you to our Sponsors!
- HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!