0 (3s):
Shake the room, Fire Nation JLD here. And we're going to have an amazing conversation about the elixir for creating flawless ideas, leveraging superhuman, focus in achieving optimal human performance to drop these value bombs. I brought to carry over runner on the mic. He is an award-winning author, an international entrepreneur who makes high performance productivity and goal achievement, a breeze for busy professionals, struggling to maintain that laser focus in a world, riddled with distraction and today for our nation, we will talk about how you can become unhackable. We will talk about focus filters. We're going to talk about a really cool acronym called diets. And we're going to talk about how new experiences and new information affect our brain and so much more.

0 (47s):
When we get back from thanking our sponsors, hiring is challenging, especially with everything else you have to consider today. But there's one place where hiring is simple, fast, and smart that places ZipRecruiter try ZipRecruiter for free at ziprecruiter.com/fire. That's ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. How can you make money? That's the big question right now, as COVID has changed how we do business with Thinkific, you can monetize your skills by launching your own online course. It's time to scale the business you love visit thinkific.com/EOF that's T H I N K I F I C.com/EOF Kary say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with

1 (1m 43s):
Pain is your friend. Oh, so I just, I run in circles with people who are pretty intense and there's two pains in life. Jim Rohn said, it's the pain of discipline or the pain of regret, one weighs ounces. And the other ways tons in my world, I believe there's chronic pain that most people live in, or there's acute pain. That's intentional focused and short term, and that's the type of pain we go after. It's just like a tough workout, little bit of acute pain, and it gets over that chronic pain in your life.

0 (2m 22s):
All right. Fire Nation with that kind of value bomb. Thank you for joining myself and Kary today.

0 (16m 23s):
There is no more to be learned here. Look away now just getting, obviously we have a lot of fun things to talk about here today, Fire Nation. And I brought carry on for a number of reasons that past value by me just heard was one of them. But as I mentioned in the introduction, we're talking today about the elixir for creating flawless ideas, leveraging super human focus and achieving optimal human performance. Kary, one thing that's, you know, we've been talking about and I've been, you know, perusing through this gray book of yours is that our lives are full of distraction. They're full of information. And you believe because of this, like our lives can actually become hacked. So what does that even mean? And what can we Fire Nation do to become

1 (3m 12s):
Unhackable in our space, John, a lot of people think of a hack as a shortcut. You have life hacker, you know, these types of things, bio hacker. Yes, yes. They, you know, it's almost like this, Ooh, I'm going to find a shortcut thing. But actually the definition of hack is when someone or something gains unauthorized access to a system or a computer. Yeah. So you think about your bank account. You think about your computer, your smartphone. If it gets hacked, that's a bad thing. And it's when somebody overtakes it. So John, a while back, man, I, I wrote a fiction book called the elixir project about, about a future society where people's brain gets get hacked.

1 (3m 56s):
And my audience who's basically entrepreneurs, business people. They read it and they said, man, this is not fiction. This is fast. And again, this came out in 2016 before we really had a ton of conspiracy theories and all that going on. But the point is this, I don't go that route. I just basically say that entrepreneurs have dreams, but there becomes this gap between dreaming and doing. You see? So you had, you had a dream. I mean, you had lots of dreams, you got a new book coming out. Fantastic. I've read it. It's awesome. Thank you. You have that dream for a book, but then you actually have to write it and there's this gap between dreaming and doing and that's where most entrepreneurs get, get hacked is between ideation and implementation.

1 (4m 49s):
Yeah. And so basically I did a ton of research into neurobiology science, military, and I just said, what is the secret weapon of super achievers in every discipline? And it's basically this formula called on hackability

0 (5m 10s):
Thing that I was really curious about when we were kind of going through this part of the process is how one actually does become Unhackable because I'm totally understanding what you're saying is, you know, we have this goal and it may be as you know, 10 years down the line or one year down the line or this very specific, clear goal that we have ahead of us, but between now and then something hacks us and we don't get there. So what does that even mean to become Unhackable, to start achieving and accomplishing these goals?

1 (5m 38s):
It basically means closing the gap. So there's this crazy word that a lot of us said growing up as kids, we said abracadabra, when we wanted something magical to happen. I don't know if you ever said abracadabra multiple times. Yeah. Yeah. So the words crazy, powerful, really weird. It's it's, it's the most frequent or common word used in all languages without the need for a translation. Basically you can say it in Hebrew. You can say it in English. You can say it in Spanish abracadabra and it, and it, it means I create as I speak Zack or what

0 (6m 19s):
That's so cool. I want to try that next time. I'm in like a very foreign country with nobody speaks English. I'm just going to go abracadabra.

1 (6m 27s):
So I create, as I speak or it came to pass as it was spoken and the crazy thing for those people out there who have faith, it it's, it comes from three Hebrew words. The first one is ABA, which is actually father. So it's made up of father, son spirit. Is that freaky.

0 (6m 48s):
This is all coming together now.

1 (6m 50s):
So weird, man. So, so here's what I say. You know, even if people don't have faith, that's cool unite. I do. But I believe that we were created in God's image to co-create. And so when we are creating something, when we're doing our dream, we're actually living out our divine destiny. But when we get hacked, we're actually living out our humanity. So we have this choice every day, like, Hey, am I going to, am I going to essentially embrace my divinity? Like, am I going to co-create? Am I going to dream and do, or am I going to get sidelined and sabotage? And today, John, we have so many things against us, unlike every other, any other time in culture, the average person has 5,000 ads a day.

1 (7m 38s):
Yeah. According to The Scout Research from the average person touches clicks, swipes taps, their smartphone 2,600 times a day.

0 (7m 47s):
And I'm playing settlers of Catan the app. I'm probably doing that every hour.

1 (7m 50s):
Yes, that's right. We have 35,000 decisions. And this gets into that whole decision fatigue, right? And attention economy. So marketers today, they don't even care if you pay for their product, they care that you pay attention that comes before paying for products and services is attention. And so everyone's competing for our attention. And as a result, we are literally getting hacked. Most people wake up and the first thing they check is their, is their phones. Oh yeah. Oh yeah. The last thing they check before going to bed is their phone. And, and how can we be creators when we're consumers?

1 (8m 32s):
And so that, that, you know, unlike a lot of books where Cal Newport deep work, it's almost like, Hey, technology's bad. I don't think it is bad. I mean, you and I are using technology. You have clients all over the world. You've reached millions of people's lives because of technology. I love technology, but technology was always supposed to be a tool that we use. But now we're the tool that technology is using

0 (9m 2s):
A quote that I really want to jump back to. That just really hit me to the core. Being a creator is how can we be creators? And we're always consuming like Fire Nation. How can you ever expect to create something when you're always consuming? And we actually had a long talk about this on a clubhouse room that I was in the other day with this person. Who's like, I don't know what my problem is. Like I just sit around all day and I'm listening to the greats. I'm listening to Jim Roan, I'm listening to Les Brown. I'm listening to this person and that person, how am I not successful? And you know, I jumped in. I'm like, bro, cause all you're doing is listening. It's action. It's all about action. You can't hate when you're just sitting around consuming, there's got to be a level to this. There has to be, you know, a balance to what you're doing.

0 (9m 44s):
And I do believe like when I started my journey, I wasn't like a 90% consumer mode, 10% creator mode. And over time quickly, I shifted that to 40, 60, 50, 50, 60, 40. And now I am 90%, the creator, 10% that consumer, because that's where I'm at right now. I'm never gonna stop consuming fully. Cause that's how I come up with great content and stay cutting edge and learn things. But Oh wow. Like I will for sure prioritize my creation. So one thing that really jumped out to me, kind of going through some of these great parts in the book that you wrote is you referred to the boon quite a bit. So what exactly is the Boone and how do we Fire Nation acquire that?

1 (10m 24s):
Yes. Yeah. It almost goes back to your point with the guy on clubhouse where consume, consume, consume, it's easier. It's safer. You don't need a boon. You can say, ah, you know, I'm just, I'm just eating everyone. Else's great content. But a boon basically is part of the hero's journey. It's it's very, it's talked about very little, you know, people kind of just think, Oh hero's journey. Yeah. Yeah. The whole point of the hero's journey is that the hero achieves a boon, which is as I define it as your greatest ache, your truest longing your biggest adventure and in the pursuit of your boon, you're supposed to achieve it.

1 (11m 13s):
And then go back to the ordinary world that you laughed and share that new knowledge. I mean that, that's what the Lord of the rings is about star Wars, hunger games, you name it. So most people I'll say this, this is a little edgy. I would say, unless you know your boon, you don't care if you get hacked. Ooh. In fact, in fact you're craving distraction because it relieves the mental anguish of not knowing you're your greatest ache.

0 (11m 46s):
I mean, if that doesn't cut some of you to the core who know that speaking to you, Fire Nation, like it needs to cause something's going to get through it to certain people who are just not hearing those words and blah. And by the way, there's a lot of you listening right now that just does not apply to you right now because you are doing the thing you are making things happen. But for those people that are sitting here and they're like, you know what, if I'm being honest to myself right now, I care he's saying is the truth. And another thing that I wanted to dial it in a little bit on, because you know, I'm a huge fan of the word focus, follow one course until success. So when I was going through your process about focus filters, I'm like, tell me more

1 (12m 24s):
Brother. Yes. Becoming Unhackable is really broken down into three things. Idea, focus and flow. We call it knowing being and doing the bigger words would be flawless idea. Deliberate magnetic focus, an optimal human performance flow, but focus, filters, best analogy I can give. Think back to the beach. You go out on the beach, which, which I'm jealous of your Puerto Rico. Amazing location there. Yeah, but you go out there and for a ball guy like me, it takes three hours to get burned. Okay. Okay. But what happens if I weird analogy, but what happens if you want to get burned in three minutes?

1 (13m 9s):
Well, what you do is you have a magnifying glass. In other words, a focus filter. It's the same sun, the same skin. But what it does is it amplifies the energy. It amplifies the intensity. And that's what focus is. Most entrepreneurs are living a very diffused life where we kind of slow Baker dream. But what Unhackable people do is they bring laser-focus. And so I said as a, in my research, what are focus filters and there's three of them, urgency agency and energy.

1 (13m 49s):
So you put one on and suddenly you become Unhackable, use two or three. And it's like, wow, watch out. So let me give you an example. Urgency. Most entrepreneurs don't have a deadline to their dream. It's kinda like, ah, you know, I I'm going to focus on this and when I get it done, I get it done. Well, think back to school. When did we do the assignment that the professor gave us on day one? We usually did it the very final day.

0 (14m 21s):
This is law brother tasks will expand to the time allotted.

1 (14m 25s):
Oh, I love that. That is so good. Exactly. It becomes more complex in our brain because we have the luxury of time. Well you, my friend and many of the people on this incredible show, we don't give ourselves that luxury. We take that deadline and we move it way up like ridiculously up. And what it does is it cuts all the perfectionist crap out and says, stop making excuses, stop allowing yourself this think time. And what it does is it amplifies the energy. It's a focus filter. So we call it urgent care and not just normal health care. Why? Because there's a cost.

1 (15m 5s):
If you don't get seen, there might be a death. And that's what we need to do. We need to put urgency back into our lives because you know what, you're not guaranteed tomorrow. And either my and that deadline will actually kick our butts and force us to become Unhackable as opposed to just, Oh, I got so much time. Let's watch the next Netflix.

0 (15m 26s):
A strategy that I use to this specifically is called the Pomodoro method where I literally will set a timer. And then I watch with my eyeballs, the first few seconds tick off that timer. It clicks my mind into what I call focus mode or you know, another word for this could be urgency mode and get stuff done because my brain knows that, Hey, guess what? I have 42 minutes to do this. So I get to rest after that. So let me just get it done now. Let's just do it. Cause when you, your brain, it takes a lot of energy to really focus in, to do some serious bandwidth. And when you don't let your brain know that there's a carrot at the end of that stick, it's going to find every excuse not to do that. Like when you sit down and you say, I'm going to write one chapter for my book today, well guess what?

0 (16m 8s):
It's going to be 6:00 PM. And you're still going to be like, I'm going to write one chapter in my book today. But when you say I'm going to write one chapter in my book and the next 45 minutes, you will get it done because your brain goes into laser mode and you make it happen in Fire Nation. If you even think Kary is close to done dropping value bombs, you could not be more incorrect. We have an amazing acronym coming at you. When we get back from thinking our sponsors with the COVID 19 pandemic, still ongoing and with businesses needing to adapt. Entrepreneurs are moving to online courses more than ever with Thinkific, the best platform to create market and sell an online course. It's easy to pivot and create an impactful course for your business. With Thinkific, you get total control over the structure, price and content of your online courses, and you don't have to be tech savvy to get started.

0 (16m 54s):
And we speak from personal experience. We've been hosting our courses on Thinkific since 2017. Our students rave about how easy it is to follow our content. Thanks to Thinkific readily available themes and templates and their world. We're spending hours online can get exhausting. We know that we are delivering an experience for our students that is both user-friendly and engaging, allowing them to succeed and reach their goals. Whether you're a guitar teacher or an executive business coach, then Kevin can help you expose your business to millions of people worldwide. Join the thousands of entrepreneurs, creating, selling their own online courses and start monetizing your skills today at thinkific.com/EOF that's T H I N K I F I C.com/EOF finding great candidates to hire can be like trying to find a needle in a haystack.

0 (17m 38s):
Sure. You can post your job on some job board, but then all you can do is hope that the right person comes along, which is why you should try ZipRecruiter for free at ziprecruiter.com/fire. ZipRecruiter does work for you when you post a job on ZipRecruiter, it could set out to over 100 top job sites with one click. Then ZipRecruiters matching technology, finds people with the right skills and experience for your job and actively invites them to apply. So you get qualified candidates fast. So while other services may overwhelm you with applications to sift through ZipRecruiter finds you what you're looking for. The needle in the haystack. In fact, ZipRecruiter is so effective that four out of five employers who post on ZipRecruiter get a quality candidate through the site within the first day.

0 (18m 18s):
And right now you can try ZipRecruiter for free at ZipRecruiter.com/fire that's ZipRecruiter.com/fire. Visit ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire Kary we're back. And I love the part in your book when you show how we can save time with an information diets. Now, again, that is an acronym that I teased before the break, D I E T break this down for,

1 (18m 43s):
Yes, this is your friend on a clubhouse. He should have heard about this. So what I mean by that is John. I don't know if you've ever had this, but when, when I'm bored or stressed, I'll just go to the cupboard or the refrigerator and eat. I did it again.

0 (19m 1s):
I'm not, I'm not proud of myself.

1 (19m 5s):
Right? And, and, and you know, Jeff, you're your workout guy. I'm I'm friends with him too, but so he would not approve of

0 (19m 10s):
Jeff would be like, not in not day. Yes,

1 (19m 13s):
But so many people do that ID that you, you feel overwhelmed, you feel stressed. And so you go to the refrigerator or cupboard and you just eat because it's a distraction. Well, guess what? Let's take that to the metaphor of the internets. Now we go to the internet of life and it, the refrigerator of information, the cupboard of information, and we scroll and we scroll because it gives us the dopamine release, the hit. We see how many people liked or favored, you know, retweet the whole bed. And what it does is it distracts us. So in order to move from a consumer to a creator, you need to go on a diet.

1 (19m 55s):
And this diet, it stands for D determine where you want to go. I meet so many entrepreneurs who don't know where they want to go. And so, Hey, at least I'm listing the Les Brown, at least some listing to Jim Roan. At least I'm feeding my brain something, but it's kind of like someone who says, let's go on a road trip where I don't know, let's just go like, it's fun for the first five minutes. And after the 50th day of driving nowhere with no destination, it kind of becomes pointless. And that's what we need to realize. Like, you have to determine where you want to go. James Allen said, until thought is linked with purpose.

1 (20m 36s):
There is no intelligent accomplishment. So we need this filter. And the filter is determined where you want to go. I stands for identify. Who's the results that you want. And so, John, I bet you, in your beginning entrepreneurial journey, you probably identified a couple, few people that you said, man, they're getting results. I'm going to listen to them. Make

0 (21m 2s):
Time actually seven specifically. But

1 (21m 4s):
Yes I did. Oh my gosh. Look at you. So that's seven is amazing. Seven is a lot better than 700, which most people do subscribe, subscribe, subscribe. And then it just hacks them because every day they get up and they say, Oh, that's, that's what that person's doing. That's what that's person's doing. Now you identify the few people, the seven who are getting the results that you want. And then you dive in you, you, you follow them E stands for eliminate empty calories. All right. So this is, this means like you literally go to your social media and say, who am I following? Who is coming into my awareness?

1 (21m 46s):
That's hacking me and let's face it. There's been people that I followed that hacked me because I'm like, dang, they're crushing it all the time. And now, now it's this comparison game comparison as a hack. So look, if they're not adding value to your life and they're just making me jealous, unfollow them, focus on your game, not theirs. And then T stands for turn your focus after you've squeezed out every last drop of value. So the Fire Nation, all they have to do is listen to entrepreneur on fire. And I, and I'm not just saying that. I mean like you are literally bringing in the select people so we don't need to go chase all these other podcasts, all these other lists.

0 (22m 32s):
I am filtering for you. Fire Nation. I'm the filter.

1 (22m 37s):
No, I bet. It's true. So these, these days, a curator of information is actually more valuable because who has the time that to, to exert the sideways energy to say these are the few voices I should.

0 (22m 52s):
Yeah. And another example of this, by the way, too, is like, I, you know, don't want to be trying to consume the fire hose of news. That's out there in this world. Yes. But I found a curator. It's a daily podcast called the news, really with Eric and Mandy. And she's fantastic at just giving me less than 10 minutes a day, the news that I need to know the news that I need. So she curates it for me and I'm able to eliminate all those other empty calories that are in my world. And that's just an example. You can do that in so many places in your life Fire Nation. I love that. That's great example. So Fire Nation, I want you to know something about being Unhackable. Those of us who are Unhackable, we make frequent decisions. Kary, talk to us about why this is the case.

0 (23m 37s):
And if it's even a good,

1 (23m 39s):
Yeah. Decide is a really edgy word. It comes from a Latin word that means to cut off or kill. And it's the same suffix as suicide, pesticide, genocide insecticide. In other words, most people do not want to make a decision instead of a incision they'd because it deals with cutting off something. And we've been told by unsuccessful people keep all your options open, you know, just, just keep all your options open. Well, guess what happens when you do that? You leak power. And I believe we each have this life force and what do they do with a tree that's unhealthy.

1 (24m 21s):
They literally cut off the branches. They prune back the options that the SAP is going to so that the SAP can only go into the few branches and be all in essentially. So yeah, Unhackable people make quicker decisions and rarely go back on them on, I should say hacked people delay in decision-making because they want to keep all their options open and they often change their minds.

0 (24m 51s):
So one thing that we as humans strive for a lot of times, it's not everybody, but a lot of people are like, I love to travel. I want to see new experiences. I want to have new like life moments and all these things, which I get. And I've been doing that for years now. I mean, I make a point to travel a lot around the world every year. So talk to us about how these new experiences and even more than that, the new information that we take in as a result, how does that specifically affect

1 (25m 17s):
Our brain? The third part of becoming Unhackable. So you have flawless idea. Anatomy. We talked a little bit about abracadabra. We talked about focus filters, and now we're talking about flow. Optimum, optimal human performance flow can actually happen through flow triggers. And I've done a bunch of work with Steven Kotler on flow, great author on this whole, this whole concept. But one of the flow triggers, meaning that an intentional activity you can pursue in your life so that you feel more flow is novelty. So novelty means that we get out of the rut.

1 (25m 60s):
I mean, some people I hear you like same route every day, same food, same show, same, same, same, same. And yes, there are some advantages at times to putting some decisions on autopilot. Like not spending 30 minutes picking out your outfit, like Steve jobs and, and other people have done. However, if we get locked into a ruts and our whole life is on autopilot, we will not experience flow. And this is where John in, in Puerto Rico, you know, the foods, the scenery, the routes, I mean, you purposely get outside of your rot, your so that you can tap into flow.

1 (26m 46s):
And this is where yeah. Right? A lot of times we, we, we, we feel flow when we're doing a new experience like skiing or parasailing, or this time

0 (22m 33s):
Fire Nation. Are you pushing the envelope?

0 (26m 57s):
Are you getting outside of your comfort zone? And curious, this is pretty on topic for both of us right now because there's a lot of people who specifically asked me, John, why did you go the traditional publishing route? Like you've self published books. They all came out really well. Like why did you go the traditional publishing route? And I'm like, listen, the self publishing route was in my comfort zone. I'd done it. I'd crushed it. Three times in a row. I was comfortable. I needed to push myself, have new experiences, have new information. And that was the traditional book publishing route. It was me getting outside of my comfort zone, taking in new experiences, new information and learning as a result. So Kary, you did a fantastic job writing about all the stuff that we talked about here today in your book, plus a ton more so a foundation you resonated with this, you know, you want to get the entire goods and this book.

0 (27m 46s):
So Kary, take a minutes. As we wind down here and share with us why Fire Nation needs to consume all the content of this book. And then we'll say goodbye. When people

1 (27m 56s):
First hear this, I think their eyes get open. And they say, yeah, you know, that makes total sense. And what we've seen, John, as people start changing the way they speak, they say, Hey, you know what? I got hacked this weekend. And people look at them funny. And they're like, what are you talking about? And they start realizing like, Hey, even the fact that I'm using this analogy, I have self-awareness. So the, before you can change anything in your life, you need to first be self-aware. So my goal today is that people become aware of this concept, that they are getting hacked, but Ben don't just stay there with the bad news, like actually invite a process of change.

1 (28m 37s):
And that's the book is, has no chapters. It has 30 days. And it's literally meant for people to go through day one, day, two day three. And just like we picked the information diet that was only day 19 and there's there's 29 other days. So I would encourage people to go to UnhackableBook.com/fire. And it's an absolutely free Unhackable assessment where they're going to be able to be honest and real it's confidential. And they'll say, Oh my gosh, look at the areas where I'm getting hacked. And you know, just like we started this podcast, there's going to be a little bit of acute pain, right? People are going to say, Oh my gosh, like that hurts a little bit looking in the mirror, but that's the awesome truth.

1 (29m 23s):
Is that just like you work out with Jeff and I do some crazy stuff too, like you invite acute pain into your life and suddenly you overcome the chronic pain.

0 (29m 31s):
Wow. Fire Nation. I hope your pulse is beating a little bit faster because when I think about doing that on hackability assessment, I get a little bit nervous. But again, all magic happens outside of your comfort zone. You don't have to share the results with anybody. You can keep it to yourself. You need to know the results of this UnhackableBook.com/fire because Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with KO and JLD today. So keep up that heat, head over to EOFire.com. If you type Kary, K A R Y in the search bar, his children's page will pop up with everything that we talked about today. Links to all that jazz.

0 (30m 11s):
Of course he's done prior episodes with me. You can listen to those as well, but your direct call to action is to head over to UnhackableBook.com/fire. Take the Unhackable city assessments. Be honest with yourself, just look at it and say, you know what? It's better that I know this than not now, Gary, thank you brother, for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side.

2 (30m 41s):
Hey, fire

0 (30m 41s):
Nation today's value bomb concept was brought to you by Kary and Fire Nation. Over the past decade, I've interviewed more than 3000 of the world's most successful entrepreneurs and created a revolutionary 17 step roadmap for your financial freedom and fulfillment. I put it all into my first traditionally published book. The common path to UncommonSuccess personally endorsed by Seth Godin and Gary Vaynerchuk. The common path to UncommonSuccess is the step-by-step guidance. You need to achieve the lifestyle of your dreams. Visit UncommonSuccessBook.com to learn more about the five amazing bonuses you get for. Pre-ordering an order. Your copy today. I'll catch you there or I'll catch you on the flip side.

0 (31m 25s):
How can you make money? That's the big question right now, as COVID has changed how we do business with Thinkific, you can monetize your skills by launching your own online course. It's time to scale the business you love visit Thinkific.com/EOF that's T H I N K I F I C.com/EOF. Hiring is challenging, especially with everything else you have to consider today, but there's one place where hiring is simple, fast and smart. That place is ZipRecruiter. Try ZipRecruiter for free at ZipRecruiter.com/fire. That's ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire.