Josh Hoffman is a social media and content marketing consultant who works with brands across four continents, including: W Hotels, the U.S. Embassy, SodaStream, LYFE Kitchen Restaurants, WeWork, and China’s International Institute of Education. He also runs TheSocialMediaFreelancer.com, which teaches social media marketers how to build a six-figure freelance business.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Asana – Josh’s small business resource
• Go Giver by Bob Burg
• Josh Hoffman – Josh’s personal website
• Follow JLD on Instagram!
• The Freedom Journal – Set & Accomplish your #1 goal in 100 days!

3 Key Points:

1. Digital marketing is the easiest way to be relevant to peoples’ lives.
2. You can’t control and scale word of mouth. It is not a marketing strategy.
3. Have reasonable expectations.

Sponsors

• DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [00:59] – Josh started as a sports journalist in school
• [01:14] – Josh worked for the media industry for 4-5 years
• [01:37] – Josh quit his job at NBC in San Diego
• [02:30] – One BIG and Unique Value Bomb: Marketing is the process of maintaining relevance in peoples’ lives, and word of mouth is not marketing
• [05:00] – Last year was a great year for Josh, but he also burnt out
• [05:30] – Josh became depressed for 4-6 weeks
• [06:18] – A lot of people in the entrepreneurial world don’t talk about depression and suicide
• [06:45] – There are unrealistic expectations in the world of entrepreneurship
• [07:43] – “Take pride in the journey that you will take”
• [08:15] – Entrepreneurial AH-HA Moment: Josh wasn’t earning because he realized that he was only relying on word of mouth and didn’t have a multi-level strategy
  • [09:00] – Now, Josh charges $ 100/hour (from his previous $30/hour)
  • [09:20] – Josh opened up different pipelines for customers to reach him
  • [09:48] – “When you have consistent pipelines, you have a greater chance for more and future opportunities”
• [12:00] – What is the one thing you are most FIRED up about today? “The Internet. Wherever there’s an Internet connection, the economy is good”
• [13:30] – Josh recently started his SmallBusinessSocial club exclusively for SMB
• [14:19] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – Lack of experience
  • What’s the best piece of advice you’ve ever received? – Practice gratitude
  • What’s a personal habit that contributes to your success? – 2 years ago, Josh started putting his phone on airplane mode before going to bed so he can have an uninterrupted sleep
  • Share an internet resource, like Evernote, with Fire Nation –Asana
  • If you could recommend one book to our listeners, what would it be and why? – Go Giver by Bob Burg
• [19:28] – Josh believes in TCMTH for: take control make things happen
• [20:10] –Connect with Josh though Joshoffman.com

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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