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How AI Can Create Content Better than 99% of Humans with Jon Morrow

Jon Morrow is the CEO of Smart Blogger, the largest writing website in the world. He is also the author of AI Writer: Write 100X Faster with ChatGPT.

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Guest Resource

AI Writer: Use ChatGPT to Write 100x Faster – Get a copy of Jon’s book for just $1!

3 Value Bombs

1) Becoming an entrepreneur is like a bamboo shoot growing from the ground. Use intensely vivid language and create an atmosphere of excitement. Use rhetorical language, informal language, make it conversational, and style to create an intense sense of engagement with the reader.

2) People think that if something is faster, you get paid less. If you produce the same value in less time, you make more money.

3) What AI is going to replace is the processor. AI will not replace the painter, but the paintbrush.

Sponsors

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!

Shopify: Shopify is the commerce platform revolutionizing millions of businesses worldwide! Sign up for a one-dollar-per-month trial period at Shopify.com/onfire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How AI Can Create Content Better Than 99% of Humans

[1:06] – Jon shares something that he believes about becoming successful that most people disagree with.

  • The future of success will be automating your own job through the power of AI.

[1:49] – Content on AI being mediocre.

  • The tipping point for AI content is when you can’t tell the difference between the top 1%.
  • Becoming an entrepreneur is like a bamboo shoot growing from the ground. Use intensely vivid language and create an atmosphere of excitement. Use rhetorical language, informal language, make it conversational and style to create an intense sense of engagement with the reader.
  • Know how to ask and how to prompt AI for content that is completely unrecognizable.

[4:30] – The differences between a good prompt and a bad prompt.

  • One of the big differences is length. It should have steps, instructions, and examples.
  • A bad prompt is 10 to 20 words. A good prompt is almost always going to be 100 to 200 words.

[7:23] – A timeout to thank our sponsors!

  • HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
  • Shopify: Shopify is the commerce platform revolutionizing millions of businesses worldwide! Sign up for a one-dollar-per-month trial period at Shopify.com/onfire!

[10:08] – How many prompts do we need to write a good article?

  • You need about five or six. You need one for the headline, one for the opening, one for the closing, one for the body, and you need one to tell it to edit.

[11:05] –A real-world example that actually gives you success.

  • Smart Blogger is the biggest writing website in the world.
  • A percentage of their content is now being written by AI.

[12:36] – The world being a better place because of AI.

  • Every technology produces a different world that is both better and worse.
  • AI enables you to be a top writer and produce content in less time that is still 100% yours.
  • Employees get to be more productive so you’ll have more income. AI can 20x your output.
  • People think that if something is faster, you get paid less. If you produce the same value in less time, you make more money.

[17:45] – AI replacing writers and content creators.

  • What AI is going to replace is the processor. AI will not replace the painter, but the paintbrush.
  • Writers will still be around, but their job is not to put words onto pages, it’s to think and to find thoughts and then create content from that. 

[19:27] – Jon’s key takeaway and call to action.

[21:59] – Thank you to our Sponsors!

  • HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
  • Shopify: Shopify is the commerce platform revolutionizing millions of businesses worldwide! Sign up for a one-dollar-per-month trial period at Shopify.com/onfire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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