John Lee is an international speaker and best selling author who has created multiple 7-figure businesses over the last 10 years, one of which is soon to be listed on the stock exchange. He is also the founder of Wealth Dragons, one of the world’s largest e-learning platforms for business entrepreneurs.

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Resources

Wealth Dragons Online – John’s website.

John’s Instagram – Follow John on Instagram.

John’s YouTube – Subscribe to John’s YouTube Channel.

3 Value Bombs

1) Social Media gives you a really huge advantage: you’re able to find out what people want.

2) Whatever message you put out there will start to attract your market.

3) You don’t want people to follow you because you’re good looking. You want people to follow you because of your message – because of the impact you are going to make.

Sponsor

Klaviyo: Growing your ecommerce business starts with creating amazing customer experiences. To learn how Klaviyo can help you build high-value customer relationships — and make more money for your business — visit Klaviyo.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to use social media and turn your passion into profits with John Lee

[1:27] – John share something interesting about himself that most people don’t know.

He is a huge Marvel Superheroes Geek.

[3:00] – How can Fire Nation use social media to create passive income and actually grow a strong online brand?

There are three steps: the Formula VFS:
- Value – Think about what you want to do to help solve the problems in your industry.
- Fans and Following – Have people following you. You have to be consistent.
- Sales – When you go into monetization, it’s all about generating the Traffic, Leads, and Conversion.
Social Media gives you a really huge advantage: you can find out what people want.
In an hour you can generate thousands of leads and be able to help people get what they want or need.

[16:24] – How do you gain more of the right followers?

There is a strategy called MMM – Message to Market Match. Whatever message you put out there will start to attract your market. And if it matches your market, then that’s a match.

[20:46] – How can we as humans, as entrepreneurs, turn passion into profits?

There are three things: Product, Services, and Sponsorship (PSS).
- Product – Take what’s in your head, and put it into something that people can consume from you without you having to be there.
- Service – Think about what people struggle with and offer a solution.
- Sponsorship – You have to be good with what you do, and people will sponsor you.

[28:30] – A timeout to thank our sponsor, Klaviyo!

[31:07] – Let’s talk about creating recurring income from what you actually love doing

A lot of people are really good at what they’re doing, but they’re not technical and it’s one of the biggest things that stops people.
Start building an online community on Facebook with exclusive content.
If your product is good, people will keep paying you.

[34:31] – How can we as entrepreneurs make sure that we are getting highly qualified leads that are increasing sales as result?

Social media is building a profile of who we are.
You can use the 6 main platforms on social media: Facebook, LinkedIn, Youtube, Google, Twitter, and Instagram (FLY GTI).
If you spend money on these platforms for marketing, you will triple your income.

[39:48] – You’ve seen people raise millions of dollars through social media. How does one do that?

When you have a big audience of people who have money, and who see you and trust you because they’ve been following you for years, that’s when they invest.

[44:01] – John’s parting piece of guidance.

One of the reasons people don’t take action is fear. They are scared of what people are going to think of them.
You don’t want people to follow because you are good looking. You want people to follow you because of your message.

[45:53] – Learn more about what John has going on!

Wealth Dragons Online – John’s website.
John’s Instagram – Follow John on Instagram.
John’s YouTube – Subscribe to John’s YouTube Channel.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!