0 (2s):
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Sales Evangelist. Today, we're pulling a classic episode from the archives and we'll be breaking down Why, Blockchain, Cryptocurrency and NFTs are important for you to understand. To drop these value bombs, I brought Joel Comm into EOFire Studios. Joel is an internet pioneer, New York Times bestselling author, international guest speaker, podcast host, serial entrepreneur, blockchain enthusiast, and an eternal 12 year old. He co-hosts The Bad Crypto Podcast. And today, we’ll be talking all about the power of Bitcoin. We'll talk about how to be responsible about your own investments, do your own research, Fire Nation, and so much more.

Marketing Made Simple (46s):
And a big thank you for sponsoring today’s episode goes to our sponsors, Marketing Made Simple hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work. A recent episode on whether vulnerability is a superpower in business is a must listen, listen to Marketing Made Simple wherever you get your podcasts.

Thought-Leader (1m 13s):
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0 (1m 33s):
Alright, Fire Nation. I have a long-time friend since 2000 and really 12 is when we started seeing each other at the same conferences and having great conversations over that time. And now here we are in 2021. He's literally my neighbor in Palmas Delmar, Puerto Rico, so I get to see him in person a lot more now, which is awesome. He gets to spend a lot of time in my pool here in Puerto Rico and obviously I've had him on the show three times before. So this is Nu mayoral Quatro number four for Joel com being on Entrepreneurs. on Fire.

0 (2m 13s):
And we're gonna be talking about, and again I know we had some details about this in the introduction, but I wanna really make sure that you get Why, Blockchain, Cryptocurrency and NFTs are important for you. Fire Nation to understand. So Joel say what's up to Fire Nation and give us a little catch up about, you know, just what's going on in your world.

1 (2m 39s):
What's happened in EOFire been a few years since I've had the opportunity to speak with the, the Fire Nation people, so, and hi neighbor, like just waving

0 (2m 50s):
From

1 (2m 51s):
Across from Palm Del Mar and just moved here a couple weeks ago and following your lead was actually supposed to move last May, that's right from Denver. And then Covid hit and everything got canceled so I finally made it and I can see the ocean right outside my window here and I I love it. It's absolutely beautiful here.

0 (3m 9s):
Well we love having you here and I have a couple palmist rules that I've told Joel about which you, you get to learn Fire Nation when you move here too, so we'll keep those private for now. But there are some rules when you live down here and, and they're, they're only rules that improve your life for sure. But something interesting Joel is that you decide to go down a little Crypto rabbit hole a few years back and you know, have a podcast called Bat Crypto and the Nifty Show and NFTs and all this jazz. So talk to us about that rabbit hole and where it's taken you up to this moment in time.

1 (3m 44s):
My career has been one of pivoting and playing with the cool toys. Like I've just, I've always been a nerd and into technology. I bought my first computer when I was 16 years old back in 1980. So now I've thoroughly dated myself. It was a TRS 80 model one with 4K of Ram And A tape drive for a storage device. And so when the internet came about, I built my first website back in 1995. And you know, fast forward to today, I've done just about everything that's not illegal, immoral or fattening, you know, online for business. And about four years ago I really started to explore blockchain and Bitcoin and Cryptocurrency. And once I finally understood it in early 2017, it blew my mind because it reminded me of technology that was as world and game changing as the internet was.

1 (4m 39s):
When I discovered it I thought, wow, this looks taste smells, feels a lot like that. And I had to learn more. And what I discovered going down this rabbit hole is the deeper I went, the wider it went. It is an amazing world. It is totally gonna change just about every vertical known to mankind, not just payments, but because of smart contracts, it's gonna change all these industries, entertainment, travel, insurance, health, the power, the list goes on of all the industries that it's gonna change. And just on a lark, myself and my friend Travis Wright, who's a leading marketing technologist, And A, good friend, we decided because we were having these conversations about Crypto and blockchain every day on Messenger.

1 (5m 31s):
Why don't we start a podcast? We're like, that sounds like fun. You right, sound familiar? Oh yeah, let's start a show Kids. And we started the Bad Crypto podcast, not because crypto's bad, but because we didn't know a lot. We're bad, right? We are, we are just learning and wanting to take people on a journey with us and we make a lot of dad bad dad jokes, right? So that's, you know, it's bad Crypto, it's got attitude. If anybody doesn't like the show, we could say, well it's built into the brand. I mean it's, we're we're bad and we have fun. And during that time we've become one of the top Crypto podcasts in the world. We're in the top 100 of all business podcast, business podcasts on iTunes.

1 (6m 12s):
We've had over 10 million downloads in that time and we have interviewed most of the biggest names in Crypto blockchain that are pioneering everybody's future. All of you and Fire Nation. Your future is being pioneered by the people that we've had the opportunity to speak with. And just last year while we've been tracking NFTs since they first surfaced in 2017, we started producing our own as pioneers of non fungible tokens, digital collectibles. And now not only are we hosting another show called the Nifty Show, which comes out two days a week, including a live YouTube every Friday.

1 (6m 53s):
But we are creators and have created our own brand new intellectual property called Blockchain Heroes, which are superheroes, digital collectibles based on blockchain and Cryptocurrency personalities and trends and concepts. We have sold over a million dollars of our own NFTs and done over four And A, half million dollars in secondary market sales. So we have our eyes on this whole blockchain, Bitcoin, Crypto and NFT arena and I I've been talking with you about it. Yeah. And you are, you know, you're at this place where you're super excited and you're like, tell me more.

1 (7m 33s):
I'm like, I'm like, let's, let's do a show. We could talk about it.

0 (7m 36s):
Exactly. And I mean Fire Nation again, I've known Joel since 2012 and if there are three words that I do think, describe Joel the best. He is a pivot. Pivot is something he's been able to do so many times and I love that about him. Number two, pioneer. He always is looking for that cutting edge to be on like the what's next, what's coming. And he loves having fun. And what I love about it is you really did all three with this most recent rabbit hole into Crypto. Like you pivoted into it, you are an absolute pioneer. And you looked at me the other day and you're like, John, I'm having more fun than I've ever had before.

0 (8m 17s):
And how cool is that Fire Nation, we can literally look at a friend and say, I am having more fun now than ever. And guess what? He's also having a lot of financial benefits from that fund that he's having as well when he mentions some of those numbers. Like that's some crazy stuff. So let's just get right into the big B word Bitcoin. Isn't Bitcoin Joel just a made up word?

1 (8m 43s):
Aren't all words made up Somebody had to be the first one? Oh what we call this right fire. So yes it is. It was actually created by a person who we do not know who he actually is. He is got an anonymous identity and goes by the name Satoshi Nakamoto. And back in 2009, Satoshi Nakamoto released a white paper on Bitcoin, which you can go download and read for free at Bitcoin dot org to this day. And the idea was to create a new form of digital currency that would be decentralized and secure on a type of database called blockchain that was a public ledger, that was immutable, that was unchangeable, that was unhackable, and that this would be the future of payments.

1 (9m 34s):
They would be peer to peer, person to person without needing an intermediary. Imagine not needing to pay a fee to your bank to transact money with somebody else or to hold your money, right? Imagine not having issues with saying that you paid somebody for something and they're saying you didn't. But being able to check the public ledger, which is available to anybody to see, to locate every transaction, they're all verified. Imagine it being secure and unhackable. And that's what Bitcoin this made up word is really all about. It's a digital currency that is fully decentralized, meaning it is free of any one financial institution or a government entity having control over it.

1 (10m 25s):
In fact, there's no Bitcoin Inc. There's no CEO of Bitcoin. You cannot write to technical support of Bitcoin. Now if you have a, an account with a, an exchange, say Coinbase, where you're buying Bitcoin, sure they have customer support, but there isn't a somebody to complain to at Bitcoin Inc. 'cause it doesn't exist. It's decentralized. And within that lies the power of Cryptocurrency and of blockchain. The power belongs to the decentralized masses, the people we, the people of The World rather than the financial institutions and the politicians that seek to govern how we live and how we operate.

1 (11m 13s):
And when I discovered how Bitcoin is created and how that works, I was fascinated. I said, wow, this, this is going to change. The World

0 (11m 24s):
Fire Nation. That last sentence is the most powerful and true one. This is going to change The World. Now Jewel, you got into a little bit about this and the last part that you just shared there, but I do just hear a lot of people always saying blockchain is this technology that is so superior to everything else. What exactly does that mean when people say that blockchain technology is superior? And why is this true?

1 (11m 55s):
Think of it as a super fancy database, but the most secure database, the most efficient, the most effective, the most transparent, all of the things that you want in, you know, the storage of your money, your payments, your contracts, your transactions, all of those things that cost billions of dollars a year in, in customer support and aggravation because there's problems with double billing. And because amounts are disputed, blockchain doesn't have those issues. It's all transparent, it's all efficient and effective and unhackable. And because of that technology, because of how secure and effective this fancy database is, think how many industries that changes, you know, in, in the future.

1 (12m 47s):
Your money will make money for you through terms such as decentralized finance, which we have now your collectibles and not just your collectibles, but anything that requires a deed of some sort. A proof of ownership will be a non fungible token. I know we'll talk about NFTs in a little bit here, especially because people are hearing so much about them in the news and wondering if they're a fad or you know, some crazy investment scheme. But blockchain itself is going to change everything. And you know that this is true because in the beginning people laughed at it, right? What did Gandhi say?

1 (13m 27s):
First they laugh at you, right? Then they then, or First, they ignore you, then they laugh. I don't know. But either way the first steps are nobody cares. And then they start paying attention, they try to defeat you and then they acquiesce and they adopt. And all you have to do is look at what's happening with the major financial institutions in the world. The JP Morgans right, the Goldman Sachs, ch Chase, visa, MasterCard, they're all beginning to adopt blockchain and plans for Bitcoin for their customers. We have major corporations such as Tesla and MicroStrategy that are investing billions into Bitcoin.

1 (14m 9s):
We are reaching that point that we are not yet mainstream, we're still early adopter, but it's coming very soon. And the day is also coming where we will no longer use physical currency. Those dollar bills that you have, you know, we've been on a path for a long time with credit cards and checks, remember checks and, and now PayPal and Venmo and Zelle to going cashless. Crypto is the last, you know, thing to fall the last domino that takes us fully to a cashless society and a more secure and more efficient way

0 (14m 51s):
Of managing. I remember when I would walk into my grandmother's house, like she was always like at a table, like hunched over this piece of paper scribbling. And I'd be like, Graham, what are you doing? And she was like, I'm balancing my checkbook. And I'm like, I grew up thinking that all my grandmother ever did was balance her checkbook. Like that's literally all I thought that she did. And I was like, oh, I guess that's what adults do. Like we just spend our lives balancing our checkbook. Like whatever that means. And like I've never balanced a checkbook. Like that's just like sharing, like I just happened to come of age when balancing checkbooks just like never, like we're actually relevant in this world. And I did take the Liberty Joel to to look it up.

0 (15m 31s):
First, they ignore you, then they laugh at you, then they fight you, then you win. So Fire Nation Bitcoin has been ignored, it's been laughed at. It's being fought right now. Guess what? It's going to win. And Fire Nation, we got so much important stuff to talk about when we get back from thanking our sponsors.

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0 (18m 59s):
Joel. We're back and I wanna talk about actual application, like let's really break it down for Fire Nation. How is blockchain being used in the real world today?

1 (19m 9s):
You know, the beautiful thing about doing the Bad Crypto podcast is we've had the opportunity to interview hundreds of people and also these people representing various projects. So I, I'd like to break it down for Fire Nation in a way that the masses can easily understand. And that is the music industry. The the music industry is a very broken industry and if you're a songwriter, you sign a contract and that contract is with the record label. Now I want you to think about how many hands are in the till when a song is written and sold. You have the record label and the executives, you have their marketing team, you have the producers, you have the song engineers, you have the songwriter, you have the musicians, you have the studio musicians, and, and there's, there's others, right?

1 (20m 1s):
Then you have distribution channels and all of them get a piece from every song. Now, there has been a couple projects that have been put out there that have solved this problem because let's say an artist wants to sell a piece of music, say sell a song for a dollar, they're not gonna see the royalty from that music for about a year. It's kinda like book royalties, right? You and I have experienced that you sign a deal with a book publisher and six months later you get a report for that six months, but then you don't get paid until six months after that. It's very, very long. There's a lot of hands in there grabbing their piece With blockchain, there's technologies out there now that an artist can sell their song on a platform, save for a dollar.

1 (20m 47s):
It's purchased by the consumer who instantly downloads and owns that song. And the moment it's purchased, a smart contract is executed on blockchain and that $1 is instantly divvied up to everybody who has an interest in a royalty from it in a matter of minutes. So for example, the smart contract could be written in such a way that says the songwriter gets 15%, the musician gets 10%, the producer gets X percent, the mom of the artist gets two And A half percent, and it instantly shows up in the wallet. There's no royalty statements or delays to getting paid.

1 (21m 31s):
That's because of blockchain. It's secure and it removes the middleman. Now take those same notions of programmable smart contracts on blockchain and apply them to say the power industry. What if you could harness your solar power and sell it to another person on your grid, on your block for Cryptocurrency, peer-to-peer without needing the energy company to do it. Say you wanted to purchase a home from somebody else and just pay them in Bitcoin and eliminate the banks and the agents and all of the middlemen, sorry, real estate agents, but The World is changing.

1 (22m 14s):
Apply this to just about any industry that uses a contract of any kind. And you are gonna see that every industry is now ripe for disruption. Every business that feels as secure as Blockbuster once did, as retail, once did as Nokia, once did. Nokia was completely disrupted by Apple and the iPhone, Walmart, and so many retail giants were completely disrupted by Amazon and Blockbuster. Well, hello Netflix. They ru they they took, you know, they ruined their fund and there's no more blockbusters.

1 (22m 55s):
This is gonna happen repeatedly in dozens if not hundreds of verticals. And, and everybody who's listening now, you need to be looking at the vertical you are in and asking the question, who is playing in my sandbox in the Blockchain arena? And the the questions to ask yourself are, what are some of the problems that my vertical is experiencing? And can blockchain help to alleviate or fix those problems? Odds are the answer is yes and somebody's probably already doing something about it, meaning it's going to impact you. This is why you've brought me in.

1 (23m 36s):
Yeah. And this is why it's important that everybody pay attention to what I'm saying because in all likelihood, your vertical, your industry is already being disrupted and you don't know it

0 (23m 50s):
By your Nation. Don't be the person that finds out too late that your industry is being disrupted. Keep listening to content like this. Stay ahead of the curb. I mean this is stuff that isn't that that mainstream news by the way now. I mean here's a guy that for 5,000 days in a row just made one image online, never made more than like a hundred dollars off of it before ever bele and then decided to, Hey, I'm gonna let Christie's put up a little auction of my every days 5,000 of them and won NFT $69 million later. He's like, oh. So this is how you make money as an artist. Non fungible tokens.

0 (24m 31s):
So we've heard NFTs in being battered around those three letters in the news. We've maybe gone the next step and heard about non fungible tokens. What the heck are NFTs? What are non fungible tokens? Joel,

1 (24m 45s):
First of all, let's talk about what's fungible because that's a word that a lot of people might not know. John, if I say, Hey, open your wallet and hand me a dollar and let's say you've got $10 bills in there, ten one dollar bills,

0 (24m 58s):
It doesn't matter which one I give you,

1 (24m 60s):
Hand me a dollar. You're not gonna turn to mean, you're gonna say, oh, which one? Because they're all the same. Each one is treated identically. A dollar bill is a dollar bill is a dollar bill. That is something that is fungible. Each one is treated the same. When something is non fungible, it's unique. So if I say, Hey John, are you buying, you tell me you're buying a house. And I'm gonna say, which one? Because they're not all the same. Each one is unique. In fact, you could think of human beings as non fungible beings because each one is different. A non fungible token is an item on the blockchain that is unique from every other one.

1 (25m 43s):
Now it could look the same, but it has its own unique identifier. So another way to think about it is a piece of art, maybe a lithograph. And the artist creates 500 of these lithographs and they number them one through 500 and they're numbered and signed at the bottom of each one. Those are non fungible pieces of art. Each one with its own certificate of authenticity. A non fungible token on blockchain is an item which could be a piece of art, could be a digital collectible, like a trading card, could be a house deed or a a, a deed to a a motor vehicle. Anything that requires proof of ownership.

1 (26m 25s):
It's like the ultimate certificate of authenticity. And you know, we're hearing the hype about it because of people, the media always comes in at the beginning of the early adopter part of a technology cycle. We've, we've just exited the beginning of, of 2021, the pioneering part. And we're now in the early adopter where the media comes in and does their thing and they start asking the questions, is this a fad? Is this, you know, insanity? Is it gonna be tulips or beanie babies? And the furor is going to die down. And some people who have spent too much on some digital collectibles are going to have a rude awakening.

1 (27m 7s):
But I can tell you that what you're hearing about right now is just the beginning of NFTs. They're here to stay. They are going to be ubiquitous. And it's the same people that said back in 1998 that, you know, we didn't need the internet and people would never, you know, go for e-commerce. Those same people are the ones that are saying NFTs are, you know, just a fad. They're not gang, they're here to stay and you will own some, you will

0 (27m 35s):
Own some Fire Nation, but you wanna own some in 10 years or do you want to own some maybe in 10 hours? And this is maybe a good time Joda, give a little teaser of a conversation we're having tomorrow on Entrepreneurs, on Fire with a certain someone who's doing something pretty cool in the music space. Why don't you kind of give a little breakdown there?

1 (27m 59s):
Pretty excited about this two gentlemen that Travis and I had the opportunity to meet, known one of 'em for three years and the other one more recently are super savvy in the Crypto and blockchain world. And they've can come up with a way to disrupt the music industry with NFTs that not only look beautiful, but have a purpose. And so I don't wanna say too much more about it, but there's some really interesting things happening with the technology. And those of you who appreciate art, appreciate technology or appreciate music, if you fall or you're just curious and wanna play, you're gonna wanna listen to this interview that is gonna be coming up with our friend Noble Jone.

0 (28m 44s):
It's gonna be awesome. Fire Nation is coming out tomorrow if you're listening to this the day that this episode came out. And if you're not then it's still the next episode. So just go and listen to that as well. And if you listen to this 10 years from now, you're gonna be like, oh man, I literally could have got in on that 10 years ago if I listen to Entrepreneurs on Fire every single day like I should. I mean, this is some really cool stuff. This is so much fun. I mean, I'm having so much fun. Joel's having so much fun. Oh yeah, this is the future. Joel. Before we say goodbye here, why don't you just take us home, anything you wanna share and make the major takeaway you want for Fire Nation from this episode.

0 (29m 25s):
You know, let us know how we can find out more about you, follow more about you with Bad Crypto, with the Nifty show and everything you have going on and then we'll say goodbye.

1 (29m 33s):
Sure. First of all, it's important to note, I don't believe you are a financial advisor, are you John?

0 (29m 38s):
I am not.

1 (29m 38s):
No. And neither am I. And we've always been super clear with our audience. There's a lot of people out there that will hype up certain projects, whether they're stocks or whether they're cryptocurrencies or NFTs. And there's videos out there on YouTube where people just pump things up and they expect you to go buy just based on their hype. We always tell people that not only we are not financial advisors, but you should not do what we do just because you're hearing us talk about it. But that you need to be responsible for your own money, for your own investments, your own future, and do your own due diligence. Do research, really go down the rabbit hole so you understand what it is you're getting involved in.

1 (30m 22s):
And don't just chase the hype train for anything. I don't care what it is because that, you know, that's how people can make mistakes. So don't make mistakes, do your own due diligence. One way you could do that is just go to YouTube and type what is Bitcoin, what is blockchain? Avoid the videos that say this Crypto is going to the moon, right? And it's gonna blow up. Don't, don't do that. I don't recommend that. But learn, educate yourself. Start listening to the Bad Crypto podcast. Yeah. 'cause we have a lot of fun. And if you're into NFTs, subscribe or listen to the Nifty Show. Both are top shows in Apple, iTunes, Stitcher, Spotify, all the places that you listen to things in your ears.

1 (31m 5s):
And would love to hear from you guys because we're just regular guys. Travis and I are just two dudes talking Crypto. And we are passionate about it. We know the game changer. It is. We love creating our own NFTs. 'cause I don't know, John, did you collect baseball cards when you were a

0 (31m 21s):
Boy? Oh, big time. I loved it.

1 (31m 23s):
Okay, so did your mom ever throw out a bag of your cards? Oh yeah. When you were away at school? I cried.

0 (31m 29s):
Tears came down my face. Right,

1 (31m 32s):
Me too. It was, you know, it was two bags. I mean those cards would be so valuable, but whether you've collected baseball cards, garbage pail, kids, you know, whatever your collection has been, Funko pop, those are coming to NFTs shortly. These digital collectibles, guess what? Mom can't throw 'em away. She can't do it. If there's, if there's fire or water, neither one of those can damage them because they're in your wallet. They can't be stolen unless you give the keys to your wallet away. They don't degrade over time. They always stay mint. And you know, I recommend that people collect what they like not as an investment opportunity, but because they like it.

1 (32m 14s):
And if it turns out that something becomes more valuable over time because they're more scarce, that's, that's cool. I own some NFTs that are one of ones, they're the only one of that particular item in the world and it's in my wallet and I love to look at 'em. I play with my NFTs the way somebody else might pull their baseball cards out. Yeah. So I just encourage everybody, if this sounds exciting to you, to just start learning more about it because we have really just crossed the threshold from the pioneer phase to the early adopter phase. And that means when you look at the technology adoption curve, we're still a few years away from the very beginning of mass adoption.

1 (32m 54s):
And that's always a great time to begin exploring for yourself.

0 (32m 58s):
Well Fire Nation, you know that I always end the episodes by saying you're the average of the five people you spend the most time with. It's true. And that's why I love that Joel has moved to Palmas Del Mar now. 'cause you know, maybe I get to now slide him into my top five here and you know, continue to uplevel my NFT knowledge, my Crypto knowledge. And you know, I live in a community where we're, we're in a WhatsApp group with like 35 other guys that are all getting into this as well. And we get to share tips, tools, tactics, and Joel's in there too. And it's just awesome when you are surrounding yourself with the right people. So you've been hanging out with JC and JLD today, Fire Nation, keep up that heat and Joel. I just wanna say thank you for sharing your truth, your knowledge, your value with Fire Nation today.

0 (33m 42s):
For that we salute you and we'll catch you on the flip side. Hey, Fire Nation. Today's value bomb content was brought to you by Joel and Fire Nation. I've created a treasure trove of free courses for you. I teach you how to podcast run a mastermind, create funnels that converts and so much more. All you need to do is visit EOFire.com/resources to start learning today. I'll catch you there or I'll catch you on the flip side. Marketing Made Simple Hosted by my friend Dr. JJ Peterson is brought to you by the HubSpot Podcast Network, the audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing easy and more importantly make it work.

0 (34m 23s):
A recent episode on whether vulnerability is a superpower in business is a must. Listen. Listen to marketing made simple. wherever you get your podcasts, ever thought about giving a TEDx talk? It's one of the most powerful ways to share your message with the world. A 4-time TEDx speaker Taylor Conroy from Thought-Leader can help you get there. Visit Thought-Leader.com/fire to join Taylor's free training where he teaches you how to land a TEDx talk and spread your message to millions.