Dean Jackson fell in love with Marketing as a young boy when he realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job. Dean has continued to focus on a lifestyle-centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
Joe Polish fell in love with Marketing when he realized as a 4-year-old sitting on the counter of his father’s locksmith shop that if he smiled nicely, people would give him TIPS. He has evolved into a name-dropping, self-aggrandizing, super-generous dude whom we all LOVE.
Dean and Joe have been having killer conversations about marketing for over 15 years. They talk about new marketing ideas, lead generation, lead conversion, getting referrals, email marketing, and even productivity. Every week is a new adventure… and it’s always a blast.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “Every passing moment is another chance to turn it all around” – ‘Sofia’ from the movie Vanilla Sky
Business Failure
- When Dean started in Real Estate, he faced an uphill battle when it came to cold calling. Then something happened. Dean shares the moment when he realized he’d never have to make another cold call again!
- Joe used to be a dead broke carpet cleaner living off credit cards. Listen as Joe shares what changed everything for him!
Entrepreneurial AH-HA Moment
- When Dean discovered Direct Response Marketing, he had a vehicle that worked, so he didn’t have to. Dean shares the system you can implement once and then reap the rewards over and over.
- Joe realized that PRODUCING RESULTS is what matters. Joe shares what Fire Nation can do to get bigger and better results!
Current Business
- Dean shares why he’s excited about his 90-Minute Book process.
- Joe shares why he’s fired up about his Genius Network. Find out how you can get ANYTHING you want through your Genius Network!
Small Business Resource & Book Recommendation
- “Breakthrough DNA” by Dean Jackson and Joe Polish
Interview Links
Sponsors
- eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
- 99Designs: The #1 marketplace for graphic design. Visit 99Designs.com/Fire and enjoy the $99 savings!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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