0 (2s):
Who's ready to rock today? Fire Nation JLD here and welcomed Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network with great shows like CEO School. Today we'll be breaking down how to use the micro book method to write a business building book In less than 90 days to drop these value bombs, I have brought Jessica Dere into EOFire Studios. Jessica is the author of Author, entrepreneur, the Five Step Blueprint for Leveraging a Cell published Micro book to maximize your impact, become the go-to expert in Build a six figure business. She teaches female entrepreneurs how to use her innovative micro book method to write best-selling books that catapult their business. We will talk about why books are so important for entrepreneurs. We'll talk about how to build your brand and business with your book.

0 (45s):
We'll talk about The Micro Book Method and so much more. And a big thank you for sponsoring today's episode goes to Jessica and our sponsors. Outbound Squad, hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, The Monthly app with Jason Ethan, where they share hacks, tips and tricks. Listen to Outbound Squad, wherever you get your podcasts. Jessica, say What's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

1 (1m 25s):
What is up Fire Nation? So quick fun fact before we dive in. I am also JLD, but I married into the D part of my name and John's the og, JLD. So you should definitely have his

0 (1m 35s):
Ownership

1 (1m 36s):
Rights. So one thing I believe about becoming successful that most people disagree with is that I think you should ignore the quote, follow your instincts. Advice instincts are important, right? They keep us alive, they're critical for survival. But I actually believe our instincts can steer us in the wrong direction in the sometimes unknown, yet totally safe scenarios we face in our entrepreneurial endeavors. Because what happens when we feel our instincts are telling us not to do something? What should we do if we start to feel nervous or unsure or resistance around something we know we want to do? It's no coincidence that we usually feel these emotions the most when we're encountering big things, right?

1 (2m 19s):
Like the stuff that really moves the needle, like writing a book, launching a new business, or a new offering or pitching for a big PR opportunity. So I would argue that the fear or resistance is not telling you not to do something, that those things are actually an indicator of the exact opposite. I think that Stephen Pressfield says this so beautifully in his book, the War of Art, with this quote, he says, fear is good. Like self-doubt. Fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb, the more scared we are of a work or calling, the more sure we can be that we have to do it. So g l d, I'll close up this thought with one tidbit from my work.

1 (3m 3s):
So I work with female entrepreneurs who have dreams of writing a book who all come from different levels of business. There's the woman who's leading an eight figure business, then there's the woman who's just starting out, no business, but an idea that she can't let go of and they're all so different, right? But there's one thing they have in common that one thing that 100% of all of them have faced is that they all have felt that fear, that resistance, that nervous self-doubt at some point or another during their book journey, no matter their business success. And how did they get past it by ignoring that instinct to quit and working through it?

0 (3m 41s):
Well, this interview has officially started in Fugo of Fire Nation. And fun fact, Jessica, my wife was k l e, but now she is officially K l D. So we're gonna try to get that. I

1 (3m 55s):
Like it.

0 (3m 56s):
Now, as I mentioned in the Intro Fire Nation, we're talking about how to use the micro book method to write a business building book in less than 90 days. How the heck Jessica, did you get started in this industry?

1 (4m 9s):
Yeah, so I've spent the last three years inside of my business so influential publishing, helping business owners make their best line book dreams come true. But before all of this, I had my own book dream. I always wanted to write a book my whole life I did. But like a lot of people, I put it off mostly because I felt like quite honestly I wasn't worthy. Like I hadn't accomplished enough or hadn't had enough success or made enough money. And then I had a business that I founded, which was a subscription box company really take off and it catapulted my confidence. And it was like that success finally granted me that permission to write a book. So in 2018, I self-published a book titled She Creates The Way It became a number one best seller in multiple categories.

1 (4m 50s):
And of course I was overjoyed about it and I'd like to say the rest was history, but it's what came next that really was a light bulb moment for me and completely cemented why I advocate so heavily for entrepreneurs to have a book. You see, when I became a bestselling author, I had a secret and that was that my husband and I were expecting our first child. I was pregnant and this was after going through some fertility issues. So this felt to me even more exhilarating than a bestselling book did. And I was on a high with all these amazing things happening to me in my life until I wasn't. I suffered a miscarriage just weeks after becoming a best line author. And obviously it was extremely difficult, especially after experiencing such a professional high and then going into a personal low.

1 (5m 37s):
It hit me really hard. And you know, it's interesting when we're going through something tumultuous, it really causes us to sit back and reevaluate things in our life. And for me, I knew I needed to shift something and that equaled shutting down my subscription box business, which was terrifying because it was my biggest success to date. But I just knew deep within my bones that I had to, and I had no clue what I was gonna do next. I had no business any longer, right? I had shut that down. I didn't know what I was gonna do moving forward. But you know, I had that book and then out of nowhere and like a poof of ma mystical fairy dust, I started experiencing what I now call bme or the book magic Effect, things like invitations to speak at a summit or you know, podcast and media opportunities, interest in services in my coaching that I never had before.

1 (6m 28s):
And I didn't even offer coaching at the time. So my book propelled a brand new endeavor in business coaching and I was able to essentially launch a new business on the backend of a book and exceed my subscription box profits within one year. It was because having that book and being a bestselling author brought automatic authority, credibility, connection, and visibility. And that's when I had that light bulb moment, JLD, it was that the book catapults the business. You don't need the super successful business first to get the permission slip to write the book. You need to give yourself permission to publish the book. So if you're listening, looking for that permission to put your book out into the world, here it is.

1 (7m 11s):
Permission granted,

0 (7m 12s):
Permission granted, Fire Nation. Now you've already kind of dove into this a little bit, but I want to dive a little deeper cuz you advocate incredibly heavily for entrepreneurs to have a book. Tell us why.

1 (7m 26s):
Yeah, you know, there's so many ways to build a brand nowadays, right? Like you can start a YouTube channel, you can publish a blog, launch a podcast, you can even start dancing funny on TikTok, kidding, kind of. But the reason why I believe a book beats all of these is what I call the power of one. The book, even though it's just one thing holds so much power and you, you can't say that about those other mediums. So let's take this podcast for example. The true weight of EOFire and how impressive it is can be attributed primarily to its volume. I mean 3000 plus episodes, holy cannoli, like JLD, imagine if you just put out one episode and told everyone to check out your podcast and you only ever had one episode.

1 (8m 12s):
I mean it's not that impressive, right? So it's the same thing with all the others I mentioned. You know what? If you just had one video on YouTube, one blog post, one TikTok or Instagram post one doesn't carry any weight unless it's your one book. Because even though it's only one thing, the fact that it's a complete book with your stories and your strategies, it comes with that built-in authority. So what I tell everyone is you can have all those other avenues and mediums and the good news is they all feed into each other. And when done right, you can leverage all to benefit each other like you do JLD, your Instagram feeds into your podcast, your podcast promotes your book, et cetera, et cetera. But what I want the listener to know is that a book has the power of one and all other mediums don't.

0 (8m 57s):
I love that idea of the power of one. I mean, if I had released one podcast episode Fire Nation, frankly 99.9% of you would've never heard of it. But I've only launched one book in the temples years I've been doing this. And that book is the cornerstone for so much of what I do. So if we are going to write this book, Jessica, it needs to build our brand, it needs to build our business. Tell us how we can accomplish that feat.

1 (9m 26s):
Yeah, so you go big and I say big in all caps and JLD I know you love acronyms as much as I do. So I call it the Big Three Rules to Micro Book Magic, in other words, b i g, bite sized, individualized gravitational. Let's talk about those in a little bit more detail. So that first rule is bite sized, meaning you make it short. So one of my book clients actually has a connection at Barnes and Noble and was privileged to be able to sit in on a call with executives about what types of books they're currently stocking their shelves with. And one executive said, short is the new long, we're looking for airport shop books.

1 (10m 7s):
So these higher-ups, they know what selling in today's market, right? Like Gone are the days of s encyclopedia length books readers, they want short and sweet, the type of book that they can find inside the middle of an airport terminal store where they can envision starting and finishing nearly an entire book on one long haul flight. So here's the thing, right? We live in an age when bite-sized solutions are highly valuable, highly, highly valuable by providing a short and sweet book with concise and strategies you're connecting with your reader in exactly the manner that they want. Plus you're leaving them wanting more from you and that's when they'll turn to your business offerings and services and that is a win-win.

1 (10m 48s):
So that's that first rule. The second rule is individualized, make it niche. So when our quick hit ten second video era, your book's focus should be super niche offering a specialized pathway forward. And there's really two ways to narrow down a book topic if you're having a difficult time trying to niche down what you already do and what you already teach. And that is you can look at first who you serve. So that's obviously your ideal reader or you can look at how you help, which is your solution path forward. So instead of generic, think about your book if you were to individualize it for just one perfect fit reader or client and then niche your topic accordingly.

1 (11m 29s):
Let's talk about two hypothetical examples here. So someone were to come to me and say, Jessica, I'm gonna write a book, I wanna, I wanna help people lose weight. And I would say, okay, well let's look at your how and let's look at your who first. Your who. So maybe you help the overworked mom and the way you help her is you help her lose that lingering last 10 pounds via daily green smoothies. Pretty different, right? And then that's a second example here is maybe you help couples stay together. So looking at that who and that how we might break it down further to I help hardworking dual income, married couples, stay connected and in love with simple morning affection affirmations.

1 (12m 13s):
That's that second rule. And then the last rule here is my favorite one, and that's the G gravitational. In other words, activate the core authority emotions to pull the reader back to you. This is the real secret sauce. So in my work I've learned that there's five core triggers that combine to form instant authority. Making the pathway from your book back to your business a no-brainer. These together create a gravitational pull luring that reader automatically back to you in your paid offerings and services. Let's talk about those five triggers. That first trigger is credibility, that trust that's built between you and the reader.

1 (12m 56s):
That second trigger is inspiration, which becomes the driving influence for the reader and gives them excitement to be able to follow along through your methods and your frameworks and your strategies. Third trigger is likability. It's what makes well, quite honestly, your reader like you and and want to view you as relatable and authentic. The fourth trigger is connection. It's what pulls the reader further into your world, making them want to consume more of your content offerings and services. And then that last trigger is encouragement. It's what drives the reader into action with you as the cheerleader supporting them along the way. So when your book includes the five core triggers, authorities automatic and the reader is drawn back to you like a gravitational poll.

1 (13m 43s):
So the way that you create a book that builds a brand and a business is by following the three big rules to micro book Magic

0 (13m 50s):
Fire Nation. I hope you were taking notes cause’ there were plenty of value bombs and you are right Jessica. I do love acronyms of all way shapes and forms, of course focus being my favorite follow one course until success. But of those value bombs for our nation, I really hope that you were dialed in on those five triggers. Those were so key and so critical and so valuable. And we have a lot to talk about when we get back from thanking our sponsors. Tech is great, it can help us grow and scale our businesses in so many ways, but it can also be clunky, time consuming to manage and expensive. That's why I'm excited to introduce you to HubSpot CRM, the best platform to speed up your sales and scale your business without blowing your budget.

0 (14m 36s):
HubSpot's all in one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. No need to worry about the management and cost of a massive tech stack. HubSpot gives you everything you need all in one place. Plus, with fast activation, HubSpot makes it easy for the entire team to get up to speed, saving you precious time. And best of all you can try before you buy. No commitment, no hidden fees, not even a credit card is needed to sign up. Get started for free at hubspot.com. That's hubspot.com. Jessica, we're back and I wanna move into the micro book method and 90 day manuscript timeline.

0 (15m 17s):
I think a lot of people have just doubts about if this is really possible that 90 days from today they could have a manuscript. Let's talk about it. Yeah,

1 (15m 29s):
So the micro book method takes exactly what we just talked about, those five core triggers and puts a usable skeleton around it so that you can write a book with a clear framework removing the unknown and uncertainty that usually accompanies the writing process with five essential stories. But G L D I think it's important to first share why I created this framework and that's out of sheer necessity. You see, last year I realized I was ignoring that like tiny little voice again, that voice that was speaking to me, telling me to write another book, I pushed it away. I, I tried to convince myself that I absolutely did not have time for another book because quite honestly I didn't have time.

1 (16m 10s):
I was caring full-time for a toddler who has multiple life threatening, anaphylactic food allergies who also hates sleeping. In other words, I wasn't sleeping and I was running my business full-time and I was doing all the things and I was so burnt out and tired and exhausted. But that voice, it persisted. And every time I celebrated a personal book client win, I felt a small ping of jealousy. So I was desperate to bring my own book vision to life, to find a shortcut to getting it all done, to actually make this book dream a reality. And I know that there's listeners out there that can relate to that feeling of needing to get it out into the world. So that is why I created the micro book method because I was determined to innovate a distinctively different book creation process.

1 (16m 56s):
And selfishly I wanted to have a clear framework or a shortcut, if you will, to writing a book. But I also knew that I wanted others to have one. You know, other people that felt like they didn't have time or didn't know where to start could have an easier way to get their two. So my first book, she Creates the Way, took over 18 months for me to write no framework. I didn't have any idea what I was doing. And then my second most recent book author Entrepreneur took only 12 weeks. So like you mentioned, it's a pretty different style of writing because it goes so quickly. So let's jump into what this actually looks like. Like I mentioned, the micro book method shows you the definitive stories to present in each chapter of your book so that you can activate those core authority emotions as you weave in your strategies and your teachings.

1 (17m 43s):
So when you look at the micro book method as a whole, you're taking those five essential stories and you're essentially copy and pasting them into chapters and they are there in a specific order in order to activate those core triggers in a specific order for the reader. That first essential story is chapter one. That's where you're sharing your origin story. You're telling your reader how you came to be in business. It's the why, it's the what, it's the how you got started doing what you're doing in your industry. And that triggers credibility for the reader. That second essential story is chapter two. That's your epiphany bridge. That's where you're, you know, sharing not just how you got started, but how you actually overcame the obstacles that got in your way when you applied what you knew, right?

1 (18m 30s):
Getting from point A to point B, forming that bridge after you encountered a struggle or a stumbling block along the way. And that is really inspiring for the reader to learn because they know that they're not alone in encountering these hurdles. And then the third chapter or the third story is a relatable, funny, you know, it's a good natured story that feels like the type of story that your BFF might share with you over brunch. And this one is really lighthearted and it's actually strategically placed in the middle of your manuscript so that it can break up any heaviness that you have within your other essential stories. And then the fourth story and the fourth chapter is your vulnerable share. That's where your sharing something raw, real vulnerable, authentic.

1 (19m 12s):
This is where you open up about a story or something that is sensitive to you, this is where you're triggering that connection. And then finally, chapter five, the last essential story here is your transformational tale, which explains a clear before and after attaining the desired outcome to the reader. And it's placed last in these suggested chapter orders cuz it serves as the final encouraging story to propel the reader forward. So once you have this bi basic micro book method structure, it's easy to map out your manuscript to be able to start and finish it in 90 days or 12 weeks. So think of it like this. You give two weeks per chapter to flesh out your ideas, complete your stories and your strategies, and write each chapter that's 10 weeks total.

1 (19m 59s):
Then you have an additional two weeks to tighten up self-edit and write your introduction. And if you find that you have far more than five chapters inside of you, great, use the five chapters as your foundation and work outwards from there. Or even better, you can plan to write several books.

0 (20m 17s):
Fire Nation, that was a mini masterclass in the right way to write a book. And Jessica, we've shared so much about how to use the micro book method to write a business building book and not more than but less than 90 days. What is the final takeaway that you really wanna make sure Fire Nation gets from our entire conversation today?

1 (20m 43s):
Yeah, really it's just to write that book. You know the world, we needs your story and no one can benefit from your book and from your stories and from your strategies if it's living inside of you. So put it out there, you won't regret it. Your brand and your business will not regret it. And I'm excited to see what sort of stories and books are created.

0 (21m 3s):
I'm a big believer in saying. Fire Nation, you have any obligation to share the number one solution to a real problem that you're holding inside of you because it is really gonna have a massive impact for those people that need it. Jessica, how can Fire Nation get ahold of you? What call to action do you have for our listeners? And then we'll say goodbye

1 (21m 23s):
Two places. So, you can buy my new book, author, entrepreneur on Amazon. So, everything we talked about here in this audio masterclass and so much more is in that book. And then also on my website, I've actually got an exclusive free bundle just for EOFire listeners at jessicadebride.co/fire. Lots of amazing stuff there. I've even included an exclusive case study, JLD, you don't know this yet, but I created an exclusive case study called the Five Things JLD did, right as an author and how you can duplicate it with your book. Of course, this is an outsider's perspective, but that's exclusive again at jessicadebry.co/fire.

0 (22m 1s):
And believe me, Fire Nation, I also did plenty of things wrong, so it would've been nice to have this interview with Jessica pre the launch of my book. But you know what can you do? Can't trim at the clock, but Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with JLD and JLD today. I mean, Jessica, I've never, never said that before. That is so fantastic. I love that. I love that. Keep up the Heat Fire Nation, and if you have any direct questions for Jessica, go to eofire.com type Jessica in the search bar, the show notes page will pop right up with ways to connect. Go get her book, How to Get That Amazing Bundle. One more time.

0 (22m 41s):
Jessica, what's the URL for that fire bundle? Yep,

1 (22m 44s):
It's jessicadebry.co/fire

0 (22m 47s):
And DeBry is D E B R Y, Delta, echo. Bravo, Romeo, Yankee. Jessica, thank you for sharing your truth, your knowledge, and your value with Fire Nation today. For that we salute you and we'll catch you on the flip side.

1 (23m 3s):
Thanks JLD.

0 (23m 4s):
Hey, Fire Nation, a huge thank you to our sponsors and Jessica for sponsoring today's episode and Fire Nation. Are you ready to rock your very own podcast? Check out our free podcasting course where I will teach you how to create and launch your podcast for free freepodcastcourse.com. I'll catch you there. Or on the flip side, outbound Squad hosted by Jason Bay is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, the monthly app with Jason Ethan, where they share hacks, tips and tricks. Listen to Outbound Squad wherever you get your podcasts.