Incredibly successful serial entrepreneur, Jay Rodgers, is now dedicated to helping entrepreneurs grow their companies, create jobs, and strengthen the foundations of our great country.

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Guest Resource

Jay’s website – Connect with Jay by visiting his website!

3 Value Bombs

1) Failure has many definitions, but it only happens when you stop trying to succeed.

2) Regardless of your solid entrepreneurial profile, if you start a business, you must surround yourself with people who complement your strengths and cover your weaknesses.

3) Entrepreneurs have more fun in life than anyone. They do things in their early years that others are unwilling to do so that in their later years, they can do the things other people cannot do.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Dedicated to Helping Serious and Committed Entrepreneurs with Jay Rodgers

[1:36] – Jay shares something he believes about becoming successful that most people disagree with.

Failure has many definitions, but it only happens when you stop trying to succeed.

[3:00] – Jay shares why you should put all your eggs in one basket.

Many advise against putting all your eggs in one basket, but Jay strongly disagrees.
He believes that as an entrepreneur, you should commit 100% of your time, effort, and resources to building a successful company.
- Some young entrepreneurs use family responsibilities as an excuse not to pursue entrepreneurship, but Jay thinks it is an invalid excuse.
- Young people have energy and often do not have significant assets at risk.

[4:40] – What is your reason for becoming an entrepreneur?

Jay did not choose to become an entrepreneur; it is something that chose him.
He believes it is a mix of nature and nurture.
For Jay, being an entrepreneur is often determined early in life rather than something you become later on.

[6:18] – Jay breaks down the profile of an entrepreneur.

The best entrepreneur profile emphasizes a strong vision and a higher risk tolerance.
Using a profiling system like the Culture Index, entrepreneurs typically score very high on vision and lower on detail orientation.
Regardless of your solid entrepreneurial profile, if you start a business, you must surround yourself with people who complement your strengths and cover your weaknesses.

[8:40] – What process should you take to see if your idea makes sense?

It is essential to understand that ideas are abundant; what matters most is execution.
Taking action and starting the business is often the best way to test its viability.

[10:14] – A timeout to thank our sponsors!

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Thrivetime Show: Is now your time? Clay Clark’s business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com!

[13:46] – Why do you believe you need to use the word “no” as a starting point, not a finish line?

If you are not hearing “no’s”, then you are probably missing out on many “yes’s.” When someone says no, ask for their reasons and start again. Sometimes, a “no” might mean you did not address their objections adequately.
Jay grew up believing in asking for the something seven times.
Persistence can be valuable in getting more positive responses.

[15:53] – Jay shares a story about why “no” is a great starting point.

He went to Canada for the summer, putting his ranch house on the market with a real estate agent. He returned and the agent had only a few showings. One interested buyer wanted to sell their home first.
He asked for the buyer’s broker’s name, agreed to pay the commission, and called the broker. The next day, the buyer purchased the ranch house in just 45 minutes.
He is now one of his mentors in their nonprofit business owners’ education program, which has hundreds of attendees in each of its ten annual sessions.

[17:17] – Why do you believe selling a product does not have to be about addressing needs?

Jay believes the most compelling tale he can share, found in his book “The Bet”, dates back to a time before he ventured into selling boots for a major handmade boot company.
During the 1970s, he traveled in a custom-designed trailer serving as their showroom, visiting small towns in West Texas to sell boots.
While the whole story is in the book, one particular anecdote stands out: Katie, his partner, once approached a rancher who initially claimed he did not require any more boots, as he already possessed 36 pairs. In response, she looked him in the eyes and tactfully stated, “Sir, our conversation isn’t centered around necessity,” eventually selling him a pair of exquisite white quill ostrich boots.

[19:26] – Jay shares his approach to developing a negotiation strategy for deals.

In the Joe Man Khusus CEO club, he was privileged to hear Herb Cohen address a gathering.
He imparted a valuable lesson that has remained close to his heart, which he has shared and mentored others on ever since. His wisdom was straightforward: it is crucial to care in negotiations, but not excessively so.

[22:43] – Jay talks about his book – The Bet: An Entrepreneur’s All-In Strategy to Win in Business.

Inspired by successful entrepreneurs like Craig Hall, Jay aims to assist and mentor entrepreneurs in programs like DFW, addressing the decline in startups, especially in regions like Texas.

[28:01] – Jay’s key takeaway

Entrepreneurs have more fun in life than anyone. They do things in their early years that others are unwilling to do so that in their later years, they can do the things other people cannot do.

[28:31] – Thank you to our Sponsors!

HubSpot: The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales.
Thrivetime Show: Is now your time? Clay Clark’s business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Dedicated to Helping Serious and Committed Entrepreneurs with Jay Rodgers

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