Jason Gracia is the founder of SavvyHippo, the coaching website specialists, where they build professional, state-of-the-art websites that turn visitors into leads, prospects, and paying clients.

Subscribe

Apple | Spotify | iHeart

Resources

Savvy Hippo – All-in-one, Done-for-you Coaching Websites.

Special Offer For Fire Nation –  Jason’s free download for Fire Nation, 7 Secrets to Websites that Convert!

3 Value Bombs

1) A website is fundamental to anyone who needs clients. It is the single greatest asset you have.

2) Remember that just because clients do not show up, that does not mean they could not be a client.

3) Do not look at your website as a brochure, rather as a machine. When you set it up right, it can change everything.

Sponsors

ZipRecruiter: By connecting people who need jobs and companies that need people, ZipRecruiter is working with all of us so we can keep moving forward. Let’s work together. ZipRecruiter.com/worktogether

Klaviyo: The ultimate ecommerce marketing platform for email and SMS messaging. Visit Klaviyo.com/fire to create your free account today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Seven Secrets to Coaching Websites that Convert with Jason Gracia

[1:10] – Jason shares something interesting about himself that most people do not know.

• Back in college, he was the lead guitarist in a punk band.

[2:19] – How important is a website to a coach, consultant, or service provider?

• A website is fundamental to anyone who needs clients. It is the single greatest asset you have.
• With a website, you can craft your message over time, you have a perfect automated salesforce, and it is a client-generating machine when you set it up the right way.
• Your website is the foundation if you’re a service provider.

[3:40] – What does it take to make a website look professional?  (Secret #1: Design)

1. Images
   • Invest in premium images.
   • It is important to have high-quality headshots.
2. Colors
   • You need to know about color theory.
   • Stick to 1 primary and 2 accent colors.
   • Stay consistent throughout your website and your marketing collaterals.
3. Fonts
   • Pick 1 Header and 1 Body.
   • Remember that not all fonts work well together.
   • Tip: You may use the same font, make your header bold and big, then your body and callouts the smaller of that same font.
   • Choose a font that can attract clients and help you convert.

4. Low-calorie layouts.

• • You need lots of white space.
  • Remember that most people do not read websites anymore, they just scroll and scan.
  • Use bullet points and callouts.

[7:36] – What is the most important piece to get right when it comes to conversions? (Secret #2: Message)

• There are lots of great websites that do not earn. The conversion is all that matters.
• Your differentiating value proposition is the most important part of the conversion.
  • I help X do X to help X – it eliminates alternatives.
  • Target your market. The deeper you go, the less alternatives there are.
  • Your business will grow on its own.

[11:10] – What do most coaches and consultants get wrong about their website? (Secrets #3: Lead Generator/Secret #4: Autoresponder)

• The biggest mistake is that coaches and consultants think that 99% of the people that are visiting will sign up. In reality, up to 95% of the people are not ready yet.
• Have a great lead generator to follow up and capture potential clients.
  • Send a series of emails.
• Have an autoresponder to build a relationship with potential clients until they are ready.

[14:56] – A timeout to thank our sponsors, ZipRecruiter and Klaviyo!

[18:10] – What do most coaches and consultants get wrong about free sessions? (Secret #5: Free Session)

• Avoid telling people that it is a “Free Session/Discovery Call”.
  • You have to create a branded service that you can sell, and then tell your clients you are covering the cost.
    • When offering a call, brand it, and have the benefit bullets.
    • Deliver value.
    • 4 Steps you should have on your free sessions:

1. • 1. 1. The Ideal – as an expert, help your clients clarify their goals.
        2. The Real – as a coach, motivate your client to take action.
        3. The Blocks – as an expert, help your client identify what is holding them back.
        4. The Bridge – help your clients to get from where they are now, to where they want to be.

[23:03] – Jason talks about Secret #6: An Online Calendar.

• Have a calendar integrated into your website where people can book right then and there.
  • Have a follow-up sequence.
  • When you have great, free sessions, many people will sign up.
  • Send follow up emails.
  • Create a spreadsheet.
  • Improve your system to increase your percentages.
• Remember that just because clients do not show up, that does not mean they could not be a client.
• Once you get your website set up right, your conversion will go up too.

[26:14] – How can coaches and consultants get more people to book calls, show up, and enroll in their program? (Secret #7: Funnels)

• Have a simple but effective funnel.
  • Cold offer – the lead generator
  • Warm offer – your free session
  • Hot offer – your coaching

[29:17] –  Jason’s parting piece of guidance.

• Do not look at your website as a brochure, rather as a machine. When you set it up right, it can change everything.
• Savvy Hippo – All-in-one, Done-for-you Coaching Websites
• Special Offer For Fire Nation –  Jason’s free download for Fire Nation, 7 Secrets to Websites that Convert!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Subscribe