Jarred Kessler, CEO and Founder of EasyKnock, the first residential sale-leaseback platform, is an expert in real estate and finance with years of experience in leadership at industry titans like Goldman Sachs.

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Guest Resource

EasyKnock.com – Make Your Home Equity Work For You.

3 Value Bombs

1) The world is a mess today, but there are companies that want to help. People who want to help people.

2) Think outside of the box to be successful. Have tenacity, thick skin, and be prepared to hear NO a lot!

3) Grit is one of the most underrated things that people talk about. Having no grit will result in problems coming at you from every direction.

Sponsors

Netsuite: Over 31,000 businesses know their numbers – because they use NetSuite, by Oracle, the #1 cloud financial system! To check out NetSuite’s one-of-a-kind flexible financing program visit NetSuite.com/fire!

HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Running a Business with a Countercyclical Nature

[1:16] – Jarred shares something that he believes about becoming successful that most people disagree with.

• People who have made a big mistake in their life are afraid of talking about what they did wrong. The best people are those who have been punched in the gut because they learned from it and they have grit.

[2:08] – Jarred’s background.

• He used to write scripts in college for a lazy producer on MTV. After college, he was hired by MTV and did a bunch of shows in Times Square.
• Over the course of 18-20 years, he was a traditional investment banker and created different types of businesses and asset classes that didn’t exist prior.

[3:45] – What does it mean for a business to be counter-cyclical?

• When things are good, most companies perform well. When we go into a recession, people have needs and are driven by those needs – a demand for other sorts of businesses.
• People going to thrift stores more to save money is an example of a counter cyclical business.
• EasyKnock gives the benefit of selling without having to move.

[6:03] – Talk about the counter-cyclical nature being an important aspect in founding a company.

• There’s an intrinsic value in helping people. Success is what we give, not what we take.
• He saw an opportunity to help people, which made the counter-cyclical aspect important.
• In both good and bad times, people will look for solutions in life.
• The thing that’s happening to the economy that’s hard for people to believe is that the majority of the middle class is underserved and they need solutions.

[8:15] – Talk more about the middle class being underserved, and how you provide solutions for them.

• During the 2008 recession, mortgage companies were lending to people whom they knew couldn’t pay back their loans.

[10:48] – A timeout to thank our sponsors!

• ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!
• Netsuite: Over 31,000 businesses know their numbers – because they use NetSuite, by Oracle, the #1 cloud financial system! To check out NetSuite’s one-of-a-kind flexible financing program visit NetSuite.com/fire!
• HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

[13:36] – What’s the definition of a residential sale leaseback?

• A residential sale leaseback is a structure that gives people the benefit of selling without having to move.

[14:54] – Success stories of people wanting to buy their homes back.

• They had a customer who needed money for heart surgery.

[16:46] – Coming up with the EasyKnock name of the company.

• EasyKnock was the most economical name that made sense.
• Sometimes, luck is better than planning.

[17:41] – Jarred’s top advise for entrepreneurs who are just founding their companies.

• Grit is one of the most underrated things that people talk about.
• Think outside of the box to be successful. Have tenacity, thick skin, and be prepared to hear NO a lot!

[19:19] – Jarred’s key take away and call to action.

• The world is a mess today, but there are companies that want to help. People who want to help people.
• Learn more about Jarred’s company at EasyKnock.com.

[21:47] – Post Roll Sponsor!

• Netsuite: Over 31,000 businesses know their numbers – because they use NetSuite, by Oracle, the #1 cloud financial system! To check out NetSuite’s one-of-a-kind flexible financing program visit NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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