0 (2s):
Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network with great shows like Being Boss. Today we'll be breaking down how to detox from hustle culture. To drop these value bombs, I have brought Jadahh Sellner into EOFire Studios. Jadah is a bestselling author, business coach and TEDx speaker. She's the author of, she Builds the Anti Hussle Guide to Grow Your Business and Nourish Your Life. And today Fire Nation, will talk about Jadah's story of being burnt out and how she recovered from that devastating process. We'll talk about building your support squad, we'll talk about preparation and we'll talk about reclaiming your time and energy and so much more.

0 (47s):
And the big thank you for sponsoring today's episode goes to Jadah and our sponsors. Marketing Made Simple hosted by Dr. JJ Peterson is brought to you by the HubSpot Podcast Network. The audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing work. In a recent episode, Amy Porterfield shared her five email Marketing Secrets for long-term Business growth. Listen to Marketing Made Simple. Wherever you get your podcasts. Jadah say what's up to Fire Nation and share something that you believe about becoming successful the most people disagree with.

1 (1m 22s):
Hello, hello, Fire Nation. Something that I believe is giving ourselves permission to be a slow cooker and not a pressure cooker in our businesses. So really allowing ourselves to slow things that down before we speed up. And giving ourselves that permission to really allow things to simmer. We don't always have to be productive and creating and producing and accomplishing and achieving 24/7. There is a lot of beauty that happens in the slowness of us allowing things to come and we get the same results.

1 (2m 3s):
Whether you have a pressure cooker or a slow cooker, you get a healthy nourishing meal at the end, but one just is a little bit less complicated.

0 (2m 13s):
Well I love all of these analogies. I'm both inspired and starving at the exact same time cuz Fire Nation, today we're talking about how to detox from hustle culture. And back in 2015, Jadah, I had you an entrepreneurs on fire to chat about your first book, simple Green Smoothies. Your new book is called She Builds. These are very different books. How would you compare the process of the creation of this most recent book?

1 (2m 45s):
Yeah, so something that I wanna share from the Simple Green Smoothies process was I had all of these smoothie books, juicing books surrounded by them. I never read a single one. And I think this is something for, for people to be thinking about, what are the books that you think you should be reading versus the ones that you actually complete and consume? So that was just a little nudge for me that I wasn't as deeply en engaged in the the topic from that learning perspective. I really loved the healthy habit and the transformation for people to feel healthier in their, in their bodies and in their lives. But with this book I was following originally kind of, you know, they say, you know, put your butt in the seat every day, right?

1 (3m 31s):
Every single day, right? You know, 250 words per day, the same day every day. I did that for four months and I wasn't making any progress. I was writing the words, I was waking up, you know, writing from 6:00 AM to 7:00 AM every single morning. And what I realized was my life coach actually said, what if you took a writing retreat, a solo writing retreat actually just booked a hotel for three to four nights and worked on the book in that way. And I got really excited about it. It felt like this, oh, I'm about to have like a little love affair escapade with my book.

1 (4m 11s):
And I wrote so much in such a short amount of time. So what I learned about myself is that I am an immersive creator. And what I have learned about all of us is that we all have very unique processes in how we create and get things to the finish line. And not to feel guilt or shame or you're procrastinating or avoiding something, but maybe that what you're doing is actually not working for you and that you need to try something differently. And I know you have have your follow through formula, right, of, I, I want you to say it cause I always love hearing it.

0 (4m 51s):
My follow through formula is focus, and that's an acronym which I actually have hanging here on my wall. Jadah Follow one course until Success. Because if you can have that direct focus, you can follow through on that, man, the world is your oyster. So thanks for calling that

1 (5m 11s):
Out. Yeah, and I think that was what I learned for myself. I knew I needed to finish the book and so I'm still following that one course, but I'm finding my way to get to the finish line that works for my creative orientation. And so it was a very different process. But now that I found a way that works for me, I have fallen in love with the creative process and actually love writing. I I, I look at book writing and you, I'm sure you know too, it's not a sprint, it's not even a marathon, it is a triathlon because once you finish one piece, the actual writing, the manuscript, then you move on to the next piece, which is editing and styling it and putting things in into place.

1 (5m 53s):
And then you think, okay, I'm done. I've sent my manuscript off to the publisher, I can celebrate. But then you move into marketing mode and actually getting the book out into as many hands as possible. So writing to me is like a triathlon

0 (6m 7s):
Fyre Nation triathlon. Worth competing in though, for sure. And Jadah, everybody loves to hear the success stories, the times that you won or had that great awesome event happen in your life. But sometimes we need to talk about the other side of the coin. When there was failure, when there was struggle and there was obstacles and challenges when you were burnt out, exhausted. Let's talk about one of those stories a time that you were just burnt out.

1 (6m 39s):
Yeah, so you know, I really believe that hustle culture isn't working for women, it's also not working for anyone. And I definitely have had my seasons of burnout and fatigue and overwhelm. And actually it was in writing Simple Green Smoothies. I was a walking paradox of promoting this healthy lifestyle. And yet here I was trying to turn in my, my book in time, the manuscript to my publisher. And I remember I was still in my yoga pants, it was, you know, eight o'clock in the morning and my husband and my daughter were walking out for school.

1 (7m 19s):
And I had been up for over 24 hours just drinking caffeine, trying to get, get the manuscript in on time. And I was burnt out. I got sick, I was exhausted. And it was for me trying to make this external deadline, but then compromising my health and relationships in the process of that. So it was one of those, those moments where I was like, this isn't working for me and I need to be able to build and create in a different way that doesn't compromise my health and relationships in the process. And I believe that when we build a business, a sustainable business, it can't be sustainable if things are compromising our health and relationships in the process.

0 (8m 2s):
Fire Nation, what do you wanna prioritize in your life? And I can tell you, there's another quote that I love so much, which is the healthy person wants a thousand things. And that's an exciting place to be where you can watch and dream for a thousand things. The unhealthy person, the burned out person, the stressed out person. They just want one thing to be healthy, to be not stressed, to not be burned out. So prioritize the right things in your life. And in chapter four, Johnny you talk about building your support squad. What is a support squad and what does yours look like?

1 (8m 37s):
Yeah, so a support squad is a very holistic way of being supported. So it's really not even thinking about your dream team who helps you take logistical things off your plate, buy you more time. But a support squad is really holding you emotionally, even spiritually, really celebrating you along the way and helping you get unstuck. And there are three categories for your support squad. So one, you have your peers and your colleagues. These are your mastermind partners, groups, people that are your parallel playmates, they're on the same journey as you.

1 (9m 18s):
They're struggling with the same things, you're sharing resources, really uplifting each other. And then we have our mentors and advisors. So these are the people that are maybe a few steps or even a few years ahead of you that can really help you kind of shortcut that pathway to success where you don't have to make the same mistakes that they did and really giving you that strategic insight and strategy inside your business and being able to help you kind of look out for the blind spots. Cause I say, you know, there's this saying you can't read a label from inside the jar. So we need people outside to kind of see those pieces that we can't see for ourselves.

1 (9m 60s):
And then the piece that I don't think a lot of people talk a enough about an entrepreneurship is the emotional support. A safe space to be seen and heard. So actually having a therapist and or a life coach in your corner, oftentimes we take all the courses, we listen to all the podcasts, we read all the books, and we're doing these, you know, programs and we're still stuck. It's like, how am I not doing the thing when I know what I need to do? It's usually an emotional block. If you are getting stuck in a cycle of what I call the cycle of fear, which is F E A R, forcing exhaustion, avoidance, rigidity, if you are in that cycle, most likely it's an emotional block that is holding you back.

1 (10m 50s):
And it's not a strategy, it's not a 12 step roadmap blueprint or anything like that. It's actually, there's a part of you that needs to be witnessed and also needs to be acknowledged so that you can move through where you're actually getting stuck and stagnant. And it's not a strategy problem, it's actually an EM emotional piece that needs to be tended to. So those are the three, having your mentors and advisors, your therapists or life coach for the emotional sport. And then your, your friends and your colleagues are parallel playmates,

0 (11m 22s):
I love that word, the parallel playmates in Fire Nation. I really hope as Jadah was chatting here, that you were in your mind envisioning the creation, the building of your support squad. Cause you recognize the importance of having just that. And we're gonna be talking about preparation. We're gonna be talking about reclaiming your time, your Energy Fire Nation, when we get back from thanking our sponsors.

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0 (13m 17s):
Jadah, we're back. And preparation is key to feeling in control and we all love that sense of being into control, being outta control. I mean, that can be very terrifying, overwhelming. So I wanna kind of move into this preparation and about how you specifically organize your week so that you feel less overwhelmed.

1 (13m 37s):
Yeah, so something that I love to do is to, there's kind of like this process of being able to audit your time. How are you actually spending your time? The same way that you would audit your expenses or how you're spending your money is looking at how you're spending your time. And then once you kind of see the patterns and the themes, then you can start to create an energy audit of what pieces, the activities that you do on a day-to-day, weekly basis, monthly basis, what pieces are draining your energy and which ones are energizing you that are, are making you feel lit up and excited and inspired and engaged. And then from there, this is what I do is I create a weekly workflow plan.

1 (14m 22s):
And so this is a way for me to theme out my days. I'm sure I know you do this with your interviews and your podcast, being able to kind of batch and putting like activities together, but also eliminating anything that is draining your energy. You can delegate that to your dream team. So the way that I design my weekly workflow is I look at Mondays, those are like momentum and money days because you don't have a, you know, you, if you want a profitable business business, you need to prioritize money making activities. And so I try to get that out of the way at the top of the week instead of when I'm, you know, have less energy towards the end of the week or you don't get to it at all.

1 (15m 4s):
So I have a team meeting on Monday to kind of get the momentum because if I don't have my team meeting, it turns into a second Sunday where I'm kind of just like following and I don't know where I am. So that's the momentum. And then I do the revenue generating activities in my business on a Monday. Then Tuesdays and Thursdays are my talkie days. These are the days that I'm having podcast interviews, conversations, client calls, coaching. Any of that is going to fall on a Tuesday and Thursday. So that's when I will schedule my calls for us. We're talking on a Thursday, right? So today is a talky Thursday for me, and then Wednesdays I call my Wednesdays, which is w i n s days.

1 (15m 48s):
And this is when I'm focusing on my VIPs. This is my very important projects. So I do strategic quarterly planning and really figure out what are the most important things that I need to do that aren't urgent, but actually will grow and move my business forward. And I think a lot of people don't carve enough time to work on those projects because there, it's not a reactionary thing and, and it's, it's not an external thing that someone's holding you to, you have to be driving this project. And so I carve out Wednesdays where I don't have any calls on my calendar so that I can focus on that important work that takes more time thinking, writing, creating all of those pieces is gonna happen on a Wednesday.

1 (16m 32s):
And then Friday is my free flow day. That's, that's flex. Sometimes I'm catching up on work, sometimes I'm meeting with my, my mastermind group of people, my squad, my support squad to connect and, and celebrate and strategize on our businesses. And sometimes I'm having a lunch date with my husband. So that's kind of a free flex day for me to really use that. It's like dealer's choice,

0 (16m 55s):
Dealer's choice, Fire Nation and what better way to start the weekend than a dealer's choice day. And again, this is all kind of around you. Fire Nation, reclaiming your time, reclaiming your energy. Now Jadah, it is inevitable that at some point we will feel stress. We will, we will feel exhausted about something. I mean life, it's a rollercoaster. That's not necessarily a bad thing because listen, you know, you don't have the ups without at least some downs. So what tools and strategies can you share with us when we feel stress, when we feel exhausted?

1 (17m 29s):
I think it's really important to name that there is collective burnout right now, right? Moving through this season. And so it, when I say, you know, that anti hussle is the antidote, antidote to hustle culture, it doesn't mean that we're not gonna ever burn out again, but it's being, being aware of the signals, the signs in our bodies, in our lives and our relationships of when we're kind of going too far away from being in a more aligned, grounded, and centered place. So something that I do and I encourage my clients to do is to create a self-care menu menu really, you know, they say you can't pour from an empty cup, but I'm like, we have full lives and we need to refill our well, like we have a well that we need to keep full in order to serve at the capacity and to really align with our ambition when we have really big ideas and dreams that we wanna put out into the world.

1 (18m 29s):
So I like to create a self-care menu and I actually have this in my, my iPhone notes that I can refer to, like what are the list of things that really nourish me in those seasons, especially when I'm in a push season because hustle is a season, it's not a lifestyle. So there are seasons. I'm not saying that we're not gonna push that we're not gonna, you know, do extra effort in our lives, but we need to make sure that we're doubling down on self-care in those times when we have more external output in the world. So for me, some things that I know is I, I go to a hot tub spot to just soak for two hours. Sometimes I bring my husband or my daughter or meet up with a friend and sometimes I just soak by myself like I know that will immediately get me back into my body, like really feeling myself.

1 (19m 21s):
And that's like a bigger thing, right? And, and self-care doesn't have to be massages and bubble baths and facials and all of those things, but they can be something. But also thinking of more quick and affordable, accessible ways of taking care of yourself. So having even micro self-care things that you can do. So that could just be okay after I'm done with a call or an interview, I step outside on my balcony and just allow myself to fill the fresh air or vitamin D it could mean setting a timer for 30 minutes so that I don't look at my phone and let my phone charge while I eat lunch. I don't know how many of you have, you know, on your laptop with a plate next to you, scarfing things down, still trying to respond to emails and all of that stuff.

1 (20m 5s):
But we need to turn our work brain off. And so we need these grounding practices to bring us back in. So what are those things that really nourish you, that remind you that like you deserve to rest doesn't mean that you're quitting. You can give yourself permission to rest, not quit. It just means that you're refueling, you're recharging, you're re refilling your well. And so thinking of even 5, 10, 15 minute activities that you can do so that you don't feel that all you're doing is overworking and doing everything for everyone else and you are on the bottom of your to-do list. We don't, we don't want that.

1 (20m 46s):
We want a self-care menu that you can refer back to in those seasons of, of when you are in a push season or hustle,

0 (20m 52s):
Self-care menu, Fire Nation, and so many value bombs dropped today by Jadah herself. She builds the anti hussle guide to grow your business and nourish your life. Jadah, give us the one key takeaway you wanna make sure that we get from our entire conversation today. Give us a call to action on where we can pick up this book she builds and then we'll say goodbye.

1 (21m 18s):
I love it. So one thing that I think overall is to really define your enough number, all of this, all of the hustle, all of the working, the burnout. If you can get really clear on what is enough for you, that's money. That's how you, how much time you wanna work. When you allow that to be the number that you define for yourself and not let it come from outside of yourself, that allows you to then make time for that self-care menu. It allows you to then have the support that you need and being able to invest time, money, energy, resources into that when you know what is enough from the inside out and not letting that number be defined from anybody else.

1 (22m 6s):
I think that piece is so important and if people are curious and wanna learn more about She Builds, they can head over to she builds.com. And anything else that I'm building, creating doing is at jadahsellner.com. But, and I also have a free chapter of the book so people, if they need to do a little test drive, they can definitely sink into that and see if it is the right fit and resonates with them because I believe there are no unique messages, only unique messengers and we all have people where we need to find our teachers and leaders that are resonant, teachers that really align with your own values. And so I wanna be that for people, but I know I'm not for everybody, John,

0 (22m 47s):
I find that hard to believe personally, but I guess I'll have to concede that point to you. I've got to hang out with Jadah in person. Fire Nation and she's as real in person as she sounds over this microphone. So I can tell you definitely get this call to action down. Make it happen. Read that chapter, resonate with it, then go in, read the book, improve Your Life cuz you're the average of the five people you spend the most time with. You've been hanging out with JS and JLD today. So keep up that heat. If you have any direct questions for Jadah, find this episode on the podcast listening app, Podopolo post a comment, get the conversations going, and of course the links to everything we talked about here today are at EOFire.com on the show notes page.

0 (23m 36s):
Jadah, thank you for sharing your truth, your knowledge, your value of Fire Nation today. For that we salute you and we'll catch you on the flip side. Thank you, you Hey, Fire Nation, a huge thank you to our sponsors and Jadah for sponsoring today's episode in Fire Nation. Are you ready to rock your very own podcast? Check out our free podcasting course where I will teach you how to create and launch your podcast for for free free podcast course.com. I'll catch you there or I'll catch you on the flip side. Marketing Made Simple hosted by Dr. JJ Peterson is brought to you by the HubSpot Podcast Network. The audio destination for business professionals Marketing Made Simple brings you practical tips to make your marketing work.

0 (24m 17s):
In a recent episode, Amy Porterfield shared her five email Marketing Secrets for long-term business growth. Listen to Marketing Made Simple wherever you get your podcasts.