With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers – an agency that helps entrepreneurs grow revenue through short-form video strategy.
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Guest Resources
Join the Next Bootcamp – Grow and Monetize Your Personal Brand with Short-Form Video!
Unlock the Secret to Viral Videos – Get a complimentary blueprint to content creation.
3 Value Bombs
1) The first thing that every great video must do is that it must grab attention. Nothing else matters if you can’t get them to stop.
2) What makes a professional is that they don’t hold the content too precious. They don’t think about it as being a reflection of them or how it’s received and whether or not they should take it personally.
3) For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model.
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HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: From Zero to 1 Billion Views in 12 months
[1:25] – Hilary shares something that she believes about becoming successful that most people disagree with.
- A lot of personal brands – entrepreneurs and business owners – are told to go and copy what they see other people in their industry doing on social media. When they do that, they become a carbon copy of everyone else.
[2:40] – Focusing on short-form videos.
- For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model.
- Adobe released a study that states 80% of the time that we are on our cell phones and we are not talking or texting with someone, we are watching short-form videos.
- You have this opportunity to meet people where they are.
[5:51] – Going from zero to 1 billion views and under a year.
- Trying to copy what huge influencers are doing that was successful for them and wouldn’t work for you, it will really get in your head and make you think you’re the problem.
- They spent a weekend locked in a room and watched thousands of viral videos across genres and platforms.
- What they didn’t know is what factors actually went into the success of a video.
- They’ve created a formula that will help engineer content to give it its best shot at success.
[10:10] – A timeout to thank our sponsor!
- HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
[13:35] – 3 things that a great video must do to go viral.
- The first thing that every great video must do is that it must grab attention.
- The second thing we have to do is spark an emotion.
- Relatability means that someone has felt or feels the way that you’re feeling in the video, or they’ve done the thing that you do and they understand the motivation.
- The last piece of the puzzle is to get somebody to watch the video till the end.
[17:47] – What separates professional content creators from amateurs.
- When you’re hoping for the best, you’re not actually putting in the time to see what else can work. Amateurs hope for the best while a professional will post and test.
- What makes a professional is that they don’t hold the content too precious.
[19:58] – Hilary’s key takeaway and call to action.
- Unlock the Secret to Viral Videos – Get a complimentary blueprint to content creation.
- Join the Next Bootcamp – Grow and Monetize Your Personal Brand with Short-Form Video!
[19:42] – Thank you to our Sponsor!
- HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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