0 (2s):
Boom shake the room, Fire Nation, JLD here with an audio master class on identifying your big idea to drop these volleyballs. I brought Hal Elrod on the mic. He is an American author, keynote speaker and success coach. He is the author of the bestselling book, The Miracle Morning, The Miracle Equation and the founder of The Miracle Morning book series. And he's a host of the Achieve Your Goal podcast, Fire Nation. Today, we'll be talking about the significance of identifying your big idea, the advice, how has for someone who's searching for their big idea right now, and a couple amazing quotes from how you are not going to want to miss.

0 (43s):
As soon as we get back from thanking our sponsors, would you be fired up with an e-commerce business generating 10K per month? Well, today's sponsor Qwantify wants to help you get there. Qwantify provides end-to-end e-commerce training and support. And if you're accepted into their partner program, your success and revenue is guaranteed apply today at qwantify.com. That's Q W A N T I F Y.com Hal Elrod, my brother from another mother. My man, if I could only get you down to Puerto Rico, my life will be complete, but I want to break it down for you. My man, because you went from being a high earner Costco sales rep to opening your own coaching practice to $50,000 in credit card debts back in 2007, when the crash happens, then you heard these words from Jim Rohn, then rebel to read, and it changed everything.

0 (1m 37s):
These words were your level of success will sell them, exceed your level of personal development, because success is something you attract by the person you become. Hal Elrod talked to us about that aha moment and how that led you to identifying your big idea.

1 (1m 56s):
Yeah. I love your energy brother. I, so yeah, I was at the lowest point in my life in 2007, 2008, when the economy crashed, I lost over half of my clients. That was my only source of income coaching clients. I was coaching entrepreneurs and business owners lost over half my clients over half. My income house was foreclosed on by the bank. As you mentioned, I accumulated $50,000 plus in personal credit card debt in six months and a buddy of mine, John Bergoff, personal friend of ours encouraged me to go for a run and listen to this Jim Rohn audio. And that's the quote that I heard and I stopped running. I replayed it and I quantified it in my mind. I went okay. If our level of success will seldom exceed our level of personal development, I need to assess two things.

1 (2m 38s):
What level of success do I want? And where is my level of personal development in relation to that? And I think if we are all honest with ourselves on a scale of one to 10, if we're measuring our success that we desire in every area of our life, everybody wants a level 10, right? Nobody's like, I don't want too much money. I want to be like a level seven. You know, I don't, I don't want to be too happy. I'll take like a six, right? No, there's one thing that human beings share is this innate desire and drive to create everything we possibly can, that life has to offer. And so we all want level 10 success. And then I went, okay, what's my level of personal development. And the way that I interpreted that was like my knowledge, my confidence, my mindset, my habits, my discipline, the beliefs.

1 (3m 20s):
I have all of these, like who am I as a person? And on a scale of one to 10, I was like a three or four, you know? And I believe that's the disconnect for like 90% of our society is we all want level 10 success, but are we becoming a level 10 person each day? And that was the epiphany I went, I've got to go home and I've got to figure out what would be the ultimate personal development ritual that would accelerate my ability to become a level 10 person so that I would be capable of creating and sustaining the level 10 success that I wanted in my life. And I went home and I just started Googling like no fancy research, just, Hey, what do successful people do for personal growth and development? What do millionaires do? What are the best practices on and on?

1 (4m 1s):
And I came up with a list of six practices and I went well, which one of these is the best? And there was no clear answer, no matter which article I read, one person said it was meditation. One said it was visualization. One's that it was their journaling practice. And the real epiphany is I went, what if I did all of these? What if I woke up tomorrow morning? And I did the six most timeless proven personal development practices in the history of humanity in one ritual. And you think about it. I think, you know, they call this habit stacking, I guess, right in today's, you know, today's fancy lingo, but I think that for most of us, it would be overwhelming to think, okay, I really should start meditating, but gosh, that's, I, you know, that's a big undertaking.

1 (4m 41s):
I'm gonna meditate, man. I should start exercising more. But gosh, when am I going to find the time? You know, I journaling guy, you know, I hear from Jim Rohn and these people like journaling is such a great practice for clarity. You know what affirmations, I, I should start doing affirmations that are effective, right? I should start reading more. I really need to read more, but it's overwhelming all the things, the things that we got to do. And I went, what if I just did 10 minutes of each one hour in the morning? And I woke up the next morning, even though I wasn't a morning person. And I sucked at most of these, like, I didn't know how to meditate. Affirmations felt really goofy to me, like pumping myself up. They never know how to visualize before, you know?

1 (5m 23s):
Yes. I know to read, yes, I know to exercise. But for the most part, it was a mediocre morning. Like, I didn't know, I wasn't good at this stuff. It was really out of my comfort zone and out of my skillset. But even one hour of poorly done practices, these six practices, I felt incredible and inspired. And I realized if I do this every day, it's only a matter of time before I become the person, that level 10 person that I need to be, to create what I want for my life. And I was thinking it would be six to 12 months, the compound effect kind of gradual. And it happened than I ever imagined. It was less than two months that I, more than doubled my income. I started training for a 52 mile ultra marathon.

1 (6m 5s):
And my depression was gone in a couple of days because I was so hopeful and optimistic. And I went to my wife and I said, sweetheart, I just signed on two more clients today. We officially are earning more than double the income. We were six months or two months ago, and this is the most money we've ever earned. I go, this is amazing. It feels like a miracle. If this little morning routine I'm doing, it's changed everything. And she goes, it's your miracle morning. And I go, yeah, I like the way that sounds the miracle morning. So I wrote it down. Here's the point? Cause I know we're going to get into like, you know, how do you find your big idea? This wasn't a plan for a book. It wasn't a plan for a movement. This is where most people's big ideas are born.

1 (6m 46s):
And it's from our own personal experience. What's the tragedy, the trauma, what do we overcome? How do we overcome it? And how can we turn that into something we can share with other people? So that for me was how the miracle morning was born. And when I started sharing with people, I just paid attention. You've got to pay attention to what I call microcosm evidence, which is where you go, wait a minute. I have shared this thing with three other people. And it, it changed three. There are three lines. Like if this can work for them and work for me, it can work for anyone. And that's where I thought I've got to write a book. And, you know, three years later published The Miracle Morning and never imagined it would become what it has and reached millions of people.

1 (7m 27s):
But, you know, the rest is kind of history as they say, but it was all born from me at my lowest point, figuring out how do I overcome this challenge? And then making a commitment that I would help as many people as I could to do the same.

0 (7m 39s):
You had your epiphany, which I love. I love how you talked about that microcosm of evidence. That was fantastic. Talk to us though about the significance of finding your big idea, because this book, The Common Path to Uncommon Success, it's all about revealing the 17, seven roadmap and brother. You are step number one, you are the person that I thought of when I said, who in this world's best exemplifies coming up with a big idea and crushing it. You sold millions and millions of copies of your book has been translated. The last time we talked in 37 languages, maybe it's more by now. It's fantastic. So much has been born from this conferences, movies.

0 (8m 21s):
The Miracle Morning movie recently came out, which by the way, I was honored to be featured in it. And then it's a good feature. I love it. And it's just like, fantastic. Like what you've been able to do with just this one big idea, which it was a big idea, but what's the significance. Talk to us about the significance of having a big idea and how fire nation can really learn from what you've done.

1 (8m 45s):
I think what's interesting is you often don't recognize the significance early on, right? Until you have, you know, thousands of people telling you, wow, is amazing. Then you go, Oh, I guess it is when I wrote the miracle morning. Here's the thing. I think the significance has to be very personal. Meaning for me, the reason I wrote the miracle morning book wasn't to sell a lot of books. I never, I didn't have an audience. I wasn't known, I didn't have a podcast. I did. Wasn't. Nobody knew who I was. I wasn't a blogger. I had nothing, right. It was a, I was a coach. I coached a few people, you know, a dozen people. So I didn't have an audience for me. The significance was this changed my life.

1 (9m 27s):
And therefore, I feel, I choose to decide that I have a responsibility to share this with other people. That to me is where the significance comes from. It's not about quantity as much as it is about quality. It's about this thing made a difference for me. Therefore, it was so significant in my life that I am going to take it upon myself as a, as a member of this human family, that we're all a part of to do everything in my power to pay it forward and help as many people as I can to experience the same impact, the same significant transformation in their own life.

1 (10m 11s):
And I, you know, in some ways I would say I would feel that it would be selfish to have something that changed our life and go, and I'm just going to keep it to myself. And I think that it's it's for me, it's a paradigm shift of going, you know, we're not all separate, we're all one. And I really do view us as a family. We're all a human family. I, to me, it doesn't matter where you live or what your nationality is or what your race is or what perceived differences you think that we all have. We all feel sad sometimes and scared. We all want to be happy. We want to be healthy. We want security and safety and freedom as human beings. We have, you know, we have 99% of all things in common and maybe 1% differences.

1 (10m 55s):
And yet I think too often, we hinge on our differences. And for me, I love every person on the planet because I love my family. And so I don't have to know you to know that you're a human being. You just want essentially what I want and if I can help you to get it, then I feel like just like I would my own family that I live with, my wife, my kids, right? And of course, I'm going to do a little more for them than I probably would for you to be totally fair, you know? But at the end of the day, that to me is where the significance comes from is it's a personally, what has been so significant in your life that you really would be doing disservice to humanity. If you didn't actively get over your fears and insecurities to share it and help as many people as you can by our nation.

0 (11m 41s):
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1 (14m 20s):
Yeah, I think in fact, I just wrote something down. I'm going to see if I have this note around trauma, we've all had trauma and trauma could be that you were abused as a child or bullied as a kid. Trauma could be that you, you know, you went broke. Trauma could be, you went through a divorce. Trauma could be that you were overweight, right? Trauma is, is just, it's really another word for adversity. So any experience or adversity that you've gone through, anyone who's gone through trauma in their life can turn that into something meaningful, right? So don't bottle up those painful feelings and memories use them to make a difference in your life and in other people's lives. And this is something that I actually, I read this in a book I'm reading right now called time money, freedom by Ray Higdon.

1 (15m 4s):
He said, you can help others because you know what they have been through. And the empathy and understanding you can bring is something, those who have not gone through what you have could ever provide. So that to me is where your big idea is, is you look at what ha what trauma, what challenges have you experienced and overcome in your life and know that there are countless other people that are going through those same challenges, those same traumas. And they don't know

2 (15m 35s):
What, you know, you might only know a little bit more than they do,

1 (15m 39s):
But it's more than they do. And it's what they need to know that can help them. Now on the other side, you might go, yeah, I got it. Easy go. I feel like I haven't had a lot of trauma. I've kind of just been, you know, life's gone really well for me and I've been successful. Awesome. Well, you've also have you have knowledge and you have experience from your successes that again, other people want to go where you've gone. So if I go back before the miracle morning, so my career was, I was in direct sales for you set up as a Costco sales member,

2 (16m 11s):
Costco, Costco, Costco, what am I talking about? Costco franchise, but I would've been a lot more money selling Costco's hell yeah. But

1 (16m 21s):
Right. I was in direct sales. And when I hit, I hit hall of fame with Cutco when I was about 20, 26 years old, I think 25, 26. And I wanted to be an entrepreneur. I wanted to move beyond Cutco. I had hit hall of fame. So I'm kind of like, all right, I, I did my thing here. You know, like I've, I've extracted all the value and the lessons. And like, I want to go, I want to do something else. And my dreams were to be a speaker and an author. I wanna be an author and a speaker, but I didn't feel like that was the fastest way to replace my income. You know, writing a book. Usually it's not gonna make a lot of money. Right. You know, being a speaker when you've never spoken before, it's not, you don't just go from zero to $10,000 keynotes.

1 (17m 1s):
Right. So I asked myself, what's the lowest hanging fruit. And so this is, this is the opposite of the trauma piece, right? You either have gone through something that you can help other people get through or you've achieved something that others want to achieve. So when I asked myself what would be the fastest way to replace my income and sales, what am I qualified to do? It was kind of slim Pickens. Cause I'm like, all I've done is I went from college to Costco, you know, like I haven't done much else. And, and so wait a minute, I've sold a lot of Cutco. I've had a lot of success. There are what, 50,000 sales reps in Cutco, I believe at the time, each year, right?

1 (17m 43s):
50,000 sales reps that would love to learn what I know from my experience to accelerate their path to success. So I had this wild idea. I go, what if I started just coaching Cutco reps? And I reached out to people in my circle of influence. I said, Hey, you know, any cut, corrupts you or somebody, you know, that might want coaching. And I just, I said, Hey, I'm going to do it for $200 a month for the first six months as kind of my test subjects. And I said, and then if you stick with me, it'll go to 500 a month. And within two months I replaced my income at Cutco. And so that's just an example of going, you know, if you don't have that trauma, if you don't feel like you've overcome challenges, which I don't like John, like you said, check your poll.

1 (18m 27s):
So I don't, I don't know. I don't know what human being hasn't had to overcome some challenges, but you can really draw your big idea from either the things you've overcome or experience that you've gotten through that others want help with. Or you can look at what you've done, what you've succeeded. And then you can go down that road and go, others would want to accomplish this. Right. You know, our buddy, Pat Flynn's a great example of what, what was it? His first business was teaching people how to pass the, like the architecture exam eye exam, which was architecture. Yep. Yeah, yeah. Right. Like what a random phase, what a random, who would ever thought, but that created financial freedom for him that allowed him to do everything else that he wanted.

1 (19m 12s):
You know, his big idea came from what did I do well that other people want to do that? I'm a step ahead and that right. Just it's. I mean that tiny little, you're just a little bit further ahead. And people will pay you to teach them how to get where you are. And by the way, 50 years,

0 (19m 28s):
This philosophy doesn't work nearly as well. Because you know, let's be honest. You only had access to people like in your town, in your region. And that might not have been enough people, but we live in a completely different world where how can reach 50,000, you know, s individuals who needed his coaching. You know, I can reach people in 145 countries around the world with this podcast. So whatever trauma you have ever, big idea, you have, whatever thing you have, guess what? There are other people that need to hear your voice, your message, your mission to share it. And it doesn't need to be 500 million people. It can literally be five people that you're coaching at a decent rate, 12 people that Hal was able to replace his Cutco income with.

0 (20m 12s):
You can really make it work fire nation because you have the world as your potential client base. Now, one thing that I did for this house, as I went through your contribution in the book, The Common Path to Uncommon Success, chapter one, step one. And I pulled my favorite quotes from your amazing contribution to the books. Let me read that quote to you. All right? Your big idea may already be part of your life and you don't even know it yet. It could be one habit or activity you've successfully applied to your life with your own personal spin. I didn't create these principles. They are all timeless and have been practiced for centuries.

0 (20m 52s):
I simply combine these practices into a system that worked for me. When I realized that the system also worked for others. I knew I had to share it with the world. So how bring this home for us, brother? What do you want to leave fire nation with? In addition to those amazing words,

1 (21m 8s):
I want to give one tip and then we'll, we'll, we'll, we'll leave it inspiring. I want to give one thing to consider when you, whether you pull from a challenge or trauma you've overcome or a success you've achieved, whether you, your big idea, wherever it's drawn from, test it, right, test it. So meaning reach out to your circle of influence, share what your idea is, shared the solution, the problem you're helping people solve and gauge the interest. And then start, you know, whether it's a survey or you just text a bunch of friends or colleagues get feedback. Because that, for me, I think is aware the idea I went from, Oh, it's not just me, that this works for this works for these 12 other people.

1 (21m 51s):
Then I started sharing it on it. It also, wow. I shared it with 50 people and 40 of them were like, I'm going to do this. This is, this is great. So you've got to test the idea before you go all in and you know, don't write the book, you know, spend a year or two or three writing a book until you've gotten feedback in the real world. And you've given people an opportunity. Social media is a great opportunity. Go on social media, post it, right? Do put your idea out there and get that microcosm evidence that I talked about earlier. And to bring this home, just know that you are just as worthy, deserving, and capable of creating and experiencing everything you want for your life as any other person.

1 (22m 35s):
So when you read John's book, when you see other people who are succeeding at a level that might be so far, or even a little bit outside, the realm of what you know is possible for you, based on your experience, maybe you look at them and you go, man, I've never done that. I don't quite have what they have. I don't have their experience or their youth or their wisdom or whatever human nature is. We tend to create separation between us and those. We admire those. We aspire to be like, and I just want to remind you that we're all part of the human family. Nobody was born successful. We were all born as babies that knew nothing that couldn't walk and everyone that you aspire to be like, or that you admire, or that you want to follow in their footsteps.

1 (23m 24s):
Look at their success, breathe it in and go. That's what's possible for me. If not things even greater and take your first step. Mic drop

0 (23m 34s):
Value bombs, Fire Nation, you can see why Hal Elrod is the first step in The Common Path to Uncommon Success. You can see his inspiration, his motivation. You can see why I brought him on to talk about identifying your big idea. And if you're listening to this before March 23rd, you have an amazing opportunity. Pre-orders for this book are available right now. And we have five amazing pre-order bonuses that disappear the day the book goes live. In fact, these bonuses will be pulling as the days, get closer to launch. So if you want all five, you need to take action. Now, head over to uncommonsuccessbook.com.

0 (24m 16s):
One of the five bonuses I'm shipping, all three of my journals, the freedom mastery and podcast journal to your door. $150 worth of journal value for a $17 Kindle pre-order or a $28 hardcover. This is a no-brainer because I'm making it a no brainer. Fire Nation. This book has so many amazing messages like house and Pat Flynn, Amy Porterfield, Jeff Walker, Russell Brunson. The list goes on. I mean, I not gonna say her name, everybody, but every single person that contributes books, amazing every single chapter is a value bomb. Visit uncommonsuccessbook.com. Get your pre-order get one for a friend, get one for your family, make this happen in your world.

0 (24m 60s):
Hal Elrod thank you for sharing your knowledge, your value, your truth with Fire Nation today for that brother, we salute you and we'll catch you on the flip side. Would you be fired up with an e-commerce business generating 10K per month? Well, today's sponsor Qwantify wants to help you get there. Qwantify provides end to end e-commerce training and support. And if you're accepted into the partner program, your success and revenue is guaranteed apply today at qwantify.com. That's Q W A N T I F Y.com.