Gina Bianchini is the CEO & founder of Mighty Networks and the WSJ bestselling author of the book, Purpose: Design a Community & Change Your Life.
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Guest Resources
Mighty Networks – Join us and create culture, not content.
Gina Bianchini LinkedIn – Connect with Gina on LinkedIn.
3 Value Bombs
1) Paid membership is the most single effective way to create and grow a million dollar business both on revenue and profit.
2) You don’t need to have a lot of content , just a clear purpose and the desire to bring people together.
3) A community will succeed or fail based on the factor of building relationships whether the members are contributing or interacting with each other. Delivering extraordinary engagements will lead to extraordinary profits.
Sponsors
HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Vanta: Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of $1,000 off at Vanta.com/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Unexpected Path to a $1M Membership
[1:24] – Gina shares something that she believes about becoming successful that most people disagree with.
- Success will follow when you start with what you can do for other people and with the value you create in people’s lives.
[2:27] – Gina talks about what plethora she believes is the most important business to start this year.
- Paid membership is the most single effective way to create and grow a million dollar business both on revenue and profit.
[2:54] – Gina talks about the key touch stones.
- Think about what you can build today that is different from what everybody else is doing because people are attracted to novelty, they pay for progress and they pay attention to what they pay for.
- Entrepreneurs start from a place where having content and an audience works but to her view building relationship with other people , paid membership and building communities has more value.
[5:03] – Gina shares more on the value of building relationships.
- She created a community where people are meeting and building relationships with each other and monetized it in paid membership or online course or workshop that brings people together.
- There are also challenge events both virtual and in person connection that provides opportunity for people to come together and share their ideas ang experiences.
- Helping people to navigate challenges and transitions and providing them a place to build relationship with other people is a much better and more effective way of creating business because it gives them results in their transformation.
[9:06] – Gina talks about AI and its impact about communities.
- Many think AI can help produce a lot of content but the content that its producing today is mediocre because it comes from recognizing the patterns of the average set of people. When everybody has access to generating mediocre content, its undifferentiated.
- Using and harnessing the technology of AI and any advance technology to make the most relevant connection and build the most valuable relationship between people by surfacing similarities between members , offering ways through national language to encourage them to build relationship with each other through introduction and create dynamic events..
[13:26] – A timeout to thank our sponsors!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
- Vanta: Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of $1,000 off at Vanta.com/fire!
[15:35]– Gina talks about what an ideal community looks like.
- An ideal community is one where someone can show up and instantly be surrounded by the most interesting people to that particular purpose they joined for and are stoked to meet them. A place that will make a profound difference in his or her life and that sets and delivers the promises.
[17:15] – Gina was asked if an audience already in place is needed to build a community.
- No. The most important in launching a community is a clear purpose which is made up of 2 parts; 1) an ideal member who is in transition because they are the most motivated to participate. 2) the progress they want to achieve or best year ever.
- If you are starting from scratch just tap your own network of people, and their people with a big and clear purpose. You don’t need to have a lot of content , just a clear purpose and the desire to bring people together.
[19:58] – Gina shares how to tell if a community is successful.
- You can tell it by the people who pay for it, who are joining and building relationship with each other.
- A community will succeed or fail based on the factor of building relationships whether the members are contributing or interacting with each other.
- Delivering extraordinary engagements will lead to extraordinary profits.
[22:09] – Gina gives here final takeaway.
- Relationships are more important than content.
[22:44] – Call to action.
- Mighty Networks – Join us and create culture, not content.
- Gina Bianchini LinkedIn – Connect with Gina on LinkedIn.
[25:35] – Thank you to our Sponsor!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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